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Microsoft Channel

by Microsoft

Grow sales with Product Ads on the Microsoft Search Network.

295 reviews
Shopify app insights

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: low impact to your online store

Key values section

Reach New Shoppers

Expand your reach. The Microsoft Search Network reaches 116 million unique searchers in the US each month.

Easy, Intuitive Set up

Connect your Shopify account with an existing or new Microsoft Advertising account, to streamline the set-up and optimization of campaigns.

Measure Your Success

Easily measure the success of your campaigns with performance reports and make updates on the fly all within the Shopify platform.

Featured images gallery

  • Products page
  • Campaign creation form
  • Reporting information
  • Products page
  • Campaign creation form
  • Reporting information

App details

Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $500 ad credit after spending $250 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

September 30, 2019
Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $500 ad credit after spending $250 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

September 30, 2019

Pricing

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

Reviews

4.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 55% of ratings are 5 stars
    162
  • 17% of ratings are 4 stars
    51
  • 3% of ratings are 3 stars
    10
  • 3% of ratings are 2 stars
    10
  • 21% of ratings are 1 stars
    62
View all 295 reviews

List of reviews

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  • 1 of 5 stars
    December 4, 2022

    VAL NEVADA

    Location United States

    Doesn't work if your store uses custom policy pages. We are trying to set this up and can't get it done because there's a "checklist" your store must comply with to be able to use the app. One of the requirements is to have a Privacy and Terms policy pages done THROUGH SHOPIFY. We have these as custom pages on our website, and the app won't recognize them. It keeps redirecting us to the native Shopify functionality which we don't want to use.

    Developer reply
    December 5, 2022

    We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

  • 1 of 5 stars
    December 4, 2022

    Humblys.com

    Location United States

    Does not work, Looking for another App. I have downloaded and reinstalled multiple times to see if it works - Keeps getting this Error "We're currently unable to validate your
    credentials. Please disconnect and then
    reconnect to your Microsoft Advertising account
    to fix this issue." However there is no prompts or option to connect to the Microsoft Advertising Account. I reached out to Support Also, they asked me to Upload a Screenshot but still no reply. If i get some kind of resolution, will update my review.

    Developer reply
    December 5, 2022

    We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

  • 3 of 5 stars
    December 4, 2022

    MLX Fashions

    Location United States

    I used this app to increase sales.. What I dont like is that to complete the full setup process it seems you need to install this app.

    Developer reply
    December 5, 2022

    We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

View all reviews

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