Microsoft Clarity: AI Insights
- Pricing
-
Free
- Popular with stores like yours
- Based in United States
- Rating
- 4.6 (1,038)
- Developer
- Microsoft Clarity
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Optimize Your Store Conversions with AI-Powered Visual Analytics, Session Recordings and Heatmaps
Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights.
- AI-Driven Insights: Detect behavior patterns and take action to improve revenue
- Replays & Heatmaps: Watch recordings of how visitors interact with your store
- Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
- Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
- Seamless & Secure: GDPR and CCPA compliant, integrates cookie consent
- Popular with stores like yours
- Based in United States
Languages
German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian
Works with
- Checkout
- Shopify Admin
- Google Ads
- Google Analytics
- HubSpot
- Microsoft Ads
- Optimizely
- Zapier
Categories
Customer behavior
Marketing and sales
Pricing
Free Forever
Free
All charges are billed in USD. See all pricing options
Reviews (1,038)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants value this app for providing insights into customer behavior and user journeys, helping identify website issues. The recordings feature is praised for offering a first-person view of visitor interactions, enabling quick adjustments. It's appreciated for its user-friendly installation and ability to run in the background, delivering insights without constant attention. This tool is considered crucial for understanding customer reactions and enhancing conversion rates.
We have an automatic popup message encouraging visitors to sign up for our email newsletter (which is a very commonly used feature of most websites). This simple popup makes the data basically unusable, both heatmaps and recordings. It is very frustrating. Also the site content is all garbled and unreadable in the recorded sessons.
I have been trying to export data and it simply will not export locally to my desktop. I have tried multiple different ways of troubleshooting (clear cache, use incognito window, enable downloads in browser, etc.) and cannot get it to work. I have contacted support and nobody has gotten back to me. I love it in theory, but if I can't use it, it's useless :/
An error always happend. Installed and uninstalled time and time again. After pre-installed, when click the "Send conformation email" the red error"Project link request failed. Please try again" always there.
Send email and submitted form for customer service, but no answer.
Support
App support provided by Microsoft Clarity.
Resources
Developer
Launched
July 17, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner, blog contributors
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, store analytics, Shopify Functions, Online Store, Shopify admin
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View customers
Browsing behavior, customer data, customer tags
-
Edit products
Inventory, products, publications of products on sales channels, product listings, collections
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Edit orders
All order history for the last 60 days, order fulfillments, returns
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Edit discounts
Discount codes and promotions
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Edit store analytics
Web pixels
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Edit Shopify Functions
Cart transforms
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Edit Online Store
Theme, Online Store pages, Online Store script tags, checkout page
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View Shopify admin
Legal policies
-
View other data
Price rules, product tags
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