Microsoft Clarity: AI Insights

Microsoft Clarity: AI Insights

Pricing
Free
Popular with stores like yours
Based in United States
Rating
4.6 (795)

Optimize Your Store Conversions with AI-Powered Visual Analytics, Session Recordings and Heatmaps

Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights.

Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights. more
  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
  • Seamless & Secure: GDPR and CCPA compliant, integrates cookie consent
Popular with stores like yours
Based in United States

Languages

German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian

Works with

  • Checkout
  • Shopify Admin
  • Google Analytics
  • Google Ads
  • Microsoft Ads
  • HubSpot
  • Zapier
  • Optimizely

Pricing

Free Forever

Free

All charges are billed in USD. See all pricing options

Reviews (795)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for its detailed insights into customer behavior and site usage, crucial for optimizing e-commerce operations. Features like customer interaction recordings and analytics tools such as funnels and smart events are particularly praised. The app is noted for its ease of installation and straightforward management, with functionalities like video insights being essential for understanding visitor behavior, thereby enhancing online presence and customer engagement.

January 27, 2026

Amazing, I had this app working in the background for a while, I forgot it was there. I needed some insight into why my site was getting thousands of visitors and no sales. someone told me to install the app, and lo and behold it was already installed and gave me some valuable insights

Maximum Beauties
United States
About 1 month using the app
February 1, 2026

o app ajuda muito, mas ainda tem muito a melhorar na questão de gravações de sessões... a maioria delas não filma direito, aparece muito bug de carregamento da gravação... acaba não mostrando de fato se é a sessão de usuário no site que está com problema ou o app que está com bugs. Isso não ocorre em outros apps que gravam sessões, então é algo recorrente com o Clarity

Juelic
Brazil
6 days using the app
February 7, 2026

実際の行動を追跡していて、新しくどのように改善したら良いのか?どういう人が来ているのかがわかった

LOWBAL STORE
Japan
5 days using the app

Support

App support provided by Microsoft Clarity.

Developer

Microsoft Clarity

1 Microsoft Way, Redmond, WA, 98052, US

Launched

July 17, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, blog contributors

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Blog contributors

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, discounts, store analytics, Shopify Functions, Online Store, Shopify admin

  • View customers

    Browsing behavior, customer data, customer tags

  • Edit products

    Inventory, products, publications of products on sales channels, product listings, collections

  • Edit orders

    All order details for the last 60 days, order fulfillments, returns

  • Edit discounts

    Discount codes and promotions

  • Edit store analytics

    Pixels

  • Edit Shopify Functions

    Cart transforms

  • Edit Online Store

    Theme, Online Store pages, Online Store script tags, checkout page

  • View Shopify admin

    Legal policies

  • View other data

    Price rules, product tags

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