Microsoft Clarity: AI Insights
- Pricing
-
Free
- Popular with stores like yours
- Based in United States
- Rating
- 4.6 (795)
- Developer
- Microsoft Clarity
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Optimize Your Store Conversions with AI-Powered Visual Analytics, Session Recordings and Heatmaps
Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights.
- AI-Driven Insights: Detect behavior patterns and take action to improve revenue
- Replays & Heatmaps: Watch recordings of how visitors interact with your store
- Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
- Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
- Seamless & Secure: GDPR and CCPA compliant, integrates cookie consent
- Popular with stores like yours
- Based in United States
Languages
German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian
Works with
- Checkout
- Shopify Admin
- Google Analytics
- Google Ads
- Microsoft Ads
- HubSpot
- Zapier
- Optimizely
Categories
Customer behavior
Marketing and sales
Reviews (795)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants highly value this app for its detailed insights into customer behavior and site usage, crucial for optimizing e-commerce operations. Features like customer interaction recordings and analytics tools such as funnels and smart events are particularly praised. The app is noted for its ease of installation and straightforward management, with functionalities like video insights being essential for understanding visitor behavior, thereby enhancing online presence and customer engagement.
Amazing, I had this app working in the background for a while, I forgot it was there. I needed some insight into why my site was getting thousands of visitors and no sales. someone told me to install the app, and lo and behold it was already installed and gave me some valuable insights
o app ajuda muito, mas ainda tem muito a melhorar na questão de gravações de sessões... a maioria delas não filma direito, aparece muito bug de carregamento da gravação... acaba não mostrando de fato se é a sessão de usuário no site que está com problema ou o app que está com bugs. Isso não ocorre em outros apps que gravam sessões, então é algo recorrente com o Clarity
実際の行動を追跡していて、新しくどのように改善したら良いのか？どういう人が来ているのかがわかった
Support
App support provided by Microsoft Clarity.
Resources
Developer
Launched
July 17, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner, blog contributors
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, store analytics, Shopify Functions, Online Store, Shopify admin
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View customers
Browsing behavior, customer data, customer tags
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Edit products
Inventory, products, publications of products on sales channels, product listings, collections
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Edit orders
All order details for the last 60 days, order fulfillments, returns
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Edit discounts
Discount codes and promotions
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Edit store analytics
Pixels
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Edit Shopify Functions
Cart transforms
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Edit Online Store
Theme, Online Store pages, Online Store script tags, checkout page
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View Shopify admin
Legal policies
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View other data
Price rules, product tags
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