Reviews (5,985)

Overall rating
4.7
Counts per rating level
  • 90% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its cost-effectiveness and comprehensive free plan, ideal for startups. It features a user-friendly interface with customizable email flows, review app integrations, and SMS marketing tools that enhance marketing efforts. The seamless Shopify integration and reliable performance simplify campaign management. Customer support is also highlighted for its responsiveness and effectiveness in providing personalized assistance and resolving issues quickly.

December 1, 2022

First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it. Instead working on it their tech team advised me to use jpeg and other supported formats. While there was no issue with the format as I used jpeg only.
Had given them real campaign code to check - not sure why they asked for it if they had to give generic advice.
They again asked me to wait for tech team's revert.
They actually don't look at the problem and intend to solve, but rather give generic advices.

Trendphoria
India
Over 2 years using the app
Omnisend replied December 9, 2022

Hello! Thank you for leaving a review for us. We are really sorry for the issues you are facing. Our team is working on the bug you reported, as soon as it is fixed we will update you here and though our support team. Sorry again for the troubles and thank you for you patience and collaboration.

February 29, 2024

We had to verify our domains in the app. my developer did that and passed the ownership back to me. For over a week now I try to get back the ownerhip, set up payment and send emails.

The team from omnisend does not only not read the former chat, but still brings me back to the same problems we could not solve from our side.

-I can not add myself in primary store setting with my email as admin, so I can not, pay, ergo no emails in our campaigns for over a week..

I did also send the store ID where we have the problem with, but hey, the log in into the other store (different ID ) and tell me there is no issue.

Best is the question to change my shopify store email so its matching the email I would use in their system as admin or owner!!
Sure.
Customer service is slow, does not solve problems and is not willing to give a discount or any reach out for creating the problems and not following up correctly.

I don´t switch to mailchimp because I have omnisend also on another shop.
Stay away if you are into customer service and fast help and depend on your mailer.

VEGAN COSMIC UNIVERSE
Hong Kong SAR
Over 2 years using the app
Omnisend replied March 4, 2024

Hello there! We appreciate your detailed feedback regarding your experience with Omnisend!

We understand the importance of swift and effective customer support and regret any inconvenience caused by the delays and difficulties you've faced. While reviewing the conversation, we noticed that our Support Team attempted to get back to you as fast as possible, providing multiple follow-ups to ensure your conversation isn't forgotten. We recognize that the entire resolution process took longer than expected, and we're committed to addressing any issues to improve our services.

Regarding your concern about the ownership transfer and Shopify admin email, we want to highlight that a critical security measure is in place. This process is designed to ensure the secure transfer of ownership to the rightful owner. While we understand that it may cause inconveniences, it is necessary to employ a sufficient level of security to safeguard your account and data.

We are also glad to hear that our Support team eventually assisted you with the ownership transfer and an upgrade. However, we recognize that the process took longer than expected. We will review and improve our procedures to prevent similar issues in the future.

If you have any questions or need any assistance, do not hesitate to contact our Support Team. We are available 24/7 and can be reached via In-app chat or email at support@omnisend.com.

Have a great day!

January 24, 2024

Free ESP features with a hefty price tag, confusing pricing, and 1-star customer service.

Omnisend's email automations are easy to set up and use. That's the only good thing I can and will say about this ESP.

The pricing: confusing
They nickel and dime you for every feature. My bill has more than doubled in less than two years. The features certainly have not.

The features: rigid
If you're a seasoned email marketer, you're going to be frustrated by the lack of available features and customizations. If you're going to rely on Omnisend's templates, please run. They are awful and not at all customizable beyond colors and fonts (if they even have your font). You're going to spend a LOT of time creating emails and making them look good.

The reporting: What reporting?
Stop expecting customers with small list sizes to pay hundreds of dollars a month for impactful reporting. Every metric that will help you is paywalled. If you're not a data-driven organization, this ESP is for you. If you're not data-driven, fix that TODAY.

The customer service: A joke
Every time I've run into an issue - which is often - the customer service is lackluster and lacks accountability or follow-through. Documentation online of often outdated and/or missing key information.

As a company: Disappointing
I stopped using Omnisend after getting an invite to a virtual summit a couple of years ago and there were ZERO women speakers. It's 2024. You couldn't find one non-white man to speak on a panel? Embarrassing.

Effing Candle Co.
United States
Over 2 years using the app
Omnisend replied January 29, 2024

Hello!

Thank you for taking the time to share your feedback. We appreciate your input and apologize for any frustration you've experienced. We're continuously working to improve our platform, and your insights are invaluable. We understand your concerns and are actively addressing them to enhance the overall user experience. If you have any specific suggestions or questions, please feel free to reach out to our support team. We value your feedback and are committed to ensuring a positive experience for all users.

October 20, 2021

I have used Omnisend since 2019, which I switched due to an incentivized offer for MailChimp users (as Mailchimp was no longer integrating with Shopify at that time). I've had a few issues along the way that were challenging to fix due to an unhelpful support team. There seems to be more of a focus on smiley faces and emojis in support chats then actual assistance. I had an issue this week that revealed our forms had suddenly stopped working at some point, and new subscribers were not captured for quite some time, which has meant lost revenue and a lot of stress on my end. There was no assistance from the support team, they just passed the buck stating it was a theme issue. Everything had been working for months up to that point, and had been confirmed to work by one of their support team members earlier this year. This week I was told that team member confirmed 'integration' but not 'functionality'. Thanks for nothing. I've switched to Klayvio.

Strut Jewelry
Canada
Over 2 years using the app
Omnisend replied October 25, 2021

Hi there! Thank you for taking the time to leave your feedback.

We're sorry to hear about your recent experience. Our Support Team has reached out to you to provide an update and resolve this issue.

We are keen on providing top-notch support, so your feedback is taken into account and delivered to the consultant.

If you have any other questions or feedback to share, feel free to reach out to us at support@omnisend.com.

Edited September 30, 2019

Shopify should never have let Mailchimp go.

Omnisend is way too expensive and their offerings are poor. After exhaustively searching for someone that compares to Mailchimp, we have found none. So we have now installed ShopSync so that we can move back to Mailchimp, who we never had a problem with in over 10 years of being with them. If you google it, you'll see that using a 'connector' app like ShopSync is easy, so we have just done this and so far, it's great.

It's worth a huge mention that we have several stores for the same product (different countries) and Mailchimp allow you to create a list for each country signups within same log in and same account. Omnisend require you to have different accounts and charge for each one, so it's super expensive.

Omnisend popups don't really do much either...they are not really customisable and don't have a 'thankyou' page that allows you to display a coupon code. We had our developer try to fix this, and he was able to add the coupon code there but it did not align properly and was unreadable, and the popup function is not responsive, so whatever image you pop on it will not suit both desktop and mobile...it's just a jumbled mess. Justuno allow you to create for both devices, so we've remained with them. Justuno also connect really well to Mailchimp and we've collected thousands and thousands of sign ups over the year, to the correct lists with them. We should never have left Mailchimp when Shopify ditched them...we should have just used ShopSync in the first place and left it as it was.

Chibebe.com.au
Australia
Over 2 years using the app
Omnisend replied October 1, 2019

We are so sorry to hear you were not satisfied with our service.

The team is currently working on the solution to have unified billing for multiple store owners to ensure you only pay for the combined number of contacts you have in all your stores. Meanwhile, we can offer a generous discount to match the pricing you will get with unified billing. Katherine from Support team is already reaching out to you with more details.

Regarding the ShopSync, it's always best to work with one direct integration, therefore, on Omnisend we offer a variety of features and functionalities to satisfy the needs of our customers and give a possibility to have an "all in one app" experience. And not to mention, that we are adding new features regularly.

We also have a Thank you page for the popup, it's called Success message here at Omnisend. You can customize it the way you like, add discount codes for different scenarios, etc. Katherine will also send you guidance on this.

Our product team will receive your feedback about the improvement needed for our forms, but we truly hope you will give Omnisend one more try.

Customer Success Team

Edited August 19, 2017

I have had this app for 3 months, and I am so frustrated, the only reason it hasn't been uninstalled is due to the hours of work I have put into it to design emails and not currently having the time to switch. They cancelled my account without telling me, pretty much every feature has not worked at some point or another and I have to contact support every 1 - 2 weeks. Today I had to contact them again because my cart recover emails aren't working. It is so frustrating to pay for an app that doesn't work as promised. I have never been given any compensation for all these issues and support is very slow in getting back. Every time I have an issue it takes them 3 days to 1 week to correct it. Every time they act like its some super unique never before seen problem that gets escalated and then no one ever gets back to me until I chase them down. So far this is the worst app I've used on Shopify. The features are great, and if it did what I pay for it to do, it would easily be 5 stars, despite the slow support. I really hope they fix whatever the various problems are.

Wild Kinder
United States
Over 2 years using the app
Edited September 21, 2022

Recently had an issue with my simple capture form and it's been taking days for them to solve it. The issue is very simple (change size and make it centered) though. I don't normally give negative reviews but this has been the most frustrating experience ever.

Zahocho Knives Tokyo
Japan
Over 2 years using the app
Omnisend replied September 23, 2022

Hello there and thanks for taking the time to leave the feedback, we appreciate it!

We have already relayed your comment to our team, the next iteration of the embedded forms will havean improved feature-set which will allow for more design flexibility!

If you have any questions or need any assistance, do not hesitate to contact our Support Team, we are available 24/7 and can be reached via In-app chat or email at support@omnisend.com.

Have a great day!

Edited September 3, 2024

Support is inconsistent and provide answers that are totally unrelated to the problem or question asked.Trying to get an answer re video with no response!

Vanto
South Africa
About 2 years using the app
Omnisend replied August 12, 2023

Hello there,

Thank you for sharing your concerns about the support responses. We apologize if the answers you received did not directly address your specific questions.

To clarify, test emails are designed not to reflect dynamic content such as links ,photos, and videos. For a comprehensive test that includes all dynamic elements, we recommend sending the email under real conditions to a segment of your subscriber list.

We value your feedback and are committed to improving your experience. A senior representative has reached out to ensure any further questions are addressed promptly.

Thank you for your patience and understanding.

------------------------
Hello there! Thank you for sharing your recent experience with our Omnisend support team.

We understand you've had trouble getting a discount to work for abandoned carts in a specific collection. We're taking your concerns seriously and have carefully looked through your support ticket history. Our team has worked hard to fix the problem you've faced and give you a solution that works.

In your latest conversation, we've taken big steps to solve the issue you've had with the way abandoned cart workflow is set up. Our team has checked that the suggested solution will definitely solve the problem of the discount not working right for the specific group of items you mentioned. We're sorry if there was any confusion or mixed messages in the past.

Your happiness is really important to us, and we're fully dedicated to fixing this for you. If you run into more problems or have questions, please reach out to us anytime. Our support team is here and ready to help make sure your experience with Omnisend is smooth and just what you need.

Our support representative has reached out to you with more details.

Thanks for choosing Omnisend. We're excited to make sure you get the support you deserve.

May 20, 2020

Xenia dealt with my problem. Poor customer service, rude and unhelpful. Problem unsolved and left out of pocket.

Aurora
United Kingdom
About 2 years using the app
Omnisend replied May 21, 2020

We are sorry to hear you feel this way. As per our terms of use, we do not offer a full refund if the service was used during the billing period. However, Jurate from the Support team has reached out to you; we will find the best resolution for your situation!

Edited November 29, 2019

When importing subscribers, customers and contacts from my business who have actually signed up on the website or bought products, omnisend automatically sets around half of them as "non-subscribed" - therefore half of my subscribers will never see any of the emails sent out. Not a very good system as there is no manual override or way for you to set them back to subscribed by yourself.

However, after this happening I have been in contact with customer support, who was very quick, friendly and helpful - who has reinstated my subscribers. Still - this step should not really be necessary if the system did not have this strange issue.

Be very aware of this flaw in the app and that you will have to contact customer service and at their discretion have them set your subscribers from non subscribed back to the correct subscribed status.

Will be testing the app more to see if it fulfills our needs as an email marketing system after a rocky start to using it.

UPDATE : After having even more problems loading up lists which I have already paid to be cleaned, the system automatically stops campaigns from running. The support screenshot guides which show how to remove inactive emails are completely wrong and out of date as the company has updated their system but not the screenshots, so all fields are different and impossible to follow the guide. I have been sent this wrong guide now about 3 or 4 times by various support staff.

So far omisend, although has a fairly nice interface, is a complete headache and waste of time using in practice compared to other email marketing systems.

UPDATE : Omnisend after a year of me using it decided to increase the price to a ridiculous amount, maybe 10 times what i was paying, so i cancelled it. The app is nice idea but please not the severe flaws as above and now the stupid pricing makes it way overpriced and not a feasible option to use. Sort it out guys...

Cheap Snow Gear
United Kingdom
About 2 years using the app