Reviews (2,929)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants highly recommend this app for boosting sales and conversions with features like automated welcome emails and cart recovery. They appreciate its user-friendly interface, including a drag-and-drop email builder and effective segmentation tools. Seamless Shopify integration enhances customer data management. The responsive, 24/7 customer support is noted for its personalized assistance. Regular updates keep the platform reliable for dynamic e-commerce needs.
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Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing!
Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.
We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.
After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.
We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more.
I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.
Thank you for sharing this thoughtful reflection. We’re honored to have supported your growth for more than five years, and it’s wonderful to hear that segmentation, design, and analytics continue to feel intuitive and stress-free for your team. We’ll make sure Karen, Mathias, and the rest of our support team hear your kind words, they’re committed to helping you grow with clarity and confidence, and it’s great to know that experience shines through.
i just wanted the plan you can see here on the app store, $16
/ month - EVERYTHING in Free plan, plus:
6,000 emails/month
instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy
Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.
To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)
Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.
We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.
If you decide to review your options or need support at any point, our team is here for you.
Excellent for email campaigns and expert staff available to help you with software questions which is MOST IMPORTANT. It doesn't matter how good a system is if you don't know how to use it effectively.
Tried every email tool out there... Klaviyo, ActiveCampaign, Attentive, Privy... YOU NAME IT! Nothing comes close to Omnisend. Hands down the best in my opinion.
I'm saving about 30% off the cost of what my Klaviyo bill would be too!
Love hearing this, especially from someone who’s tried the full lineup of email tools out there! It means a lot to know Omnisend stands out not just in ease and performance, but in value too. Saving ~30% while getting more of what you need? That’s exactly the kind of win we love helping customers achieve. Thanks for trusting us with your marketing— here’s to making those savings work even harder for your growth! 🚀
We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth.
Thanks,
Tom
Thank you, Tom. We’re grateful you’ve been with us for three years, and it means a lot to hear Omnisend has become a core part of your marketing stack after moving from Mailchimp. We’re especially glad our Customer Success team has been able to support and optimize your growth along the way.
If I could give them no stars I would.
Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network.
Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.".
I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part.
Don't be me, find a better company to use to manage your email list!
Thank you for taking the time to share your experience. We sincerely apologize for the frustration this situation has caused. We fully understand how important it is to be able to send campaigns without disruption, and we’re truly sorry for the inconvenience and for any misunderstandings that may have occurred during the troubleshooting process.
We never intend to place blame, and we genuinely appreciate the time you spent testing across different devices and browsers. Based on our investigation, we were not able to reproduce the issue on our side, nor did we receive similar reports from other customers, which leads us to believe this may have been an isolated case. That said, we recognize how disruptive this was for you, and we’re sorry it impacted your experience.
Regarding the concerns you raised about billing, our senior support specialist has reached out to you directly to continue the conversation and make sure everything is reviewed thoroughly. While we cannot discuss account-specific outcomes publicly, please rest assured that every case is evaluated carefully and in accordance with our policies.
If you would still like us to continue investigating the root cause of the issue or provide further clarity on what may have happened, our team remains fully available and ready to assist.
BIG MISTAKE
Worst onboarding experience ever. I had to chase them so many times. They have layers for support that is dysfunctional.
I was happy with Yotpo but they stopped SMS and they recommended to move these guys.
Unfortunately waste of time and loss of potential revenue.
Thank you for sharing your experience and for being open about how frustrating this felt. We’re sorry to hear that the onboarding process didn’t meet your expectations, especially after being referred to us.
We want to clarify what happened with the SMS setup. Promotional SMS messages to UAE numbers require a registered Sender ID, which is a government requirement. This registration process is handled by the local SMS provider and requires very specific documentation. In your case, the initial submission was missing required details, which led to follow-up requests and unavoidable back and forth before the provider could proceed with verification.
We understand how this can feel like unnecessary delays, particularly when timing and revenue are critical. While we guided the process and kept you informed, the approval timeline and requirements are ultimately controlled by the SMS provider and local regulations, not by our platform.
That said, your feedback about the onboarding and support experience is important to us, and we’ll be using it to improve how we set expectations and guide customers through regulated SMS setups like this. If you’re open to continuing the onboarding, our team is here to help and happy to support you further.
Omnisend has been a good choice for my new brand. I used Klaviyo for a previous brand and I wasn't a fan of the interface or prices. Klaviyo ghosted me once I signed up for their service so that was the last straw for me.
Omnisend support has been responsive and helpful. It's pretty easy to set up emails and forms like spin the wheel email capture forms.
We appreciate you taking the time to share your experience. Moving from Klaviyo and finding Omnisend easier to work with is valuable feedback. We are glad setup has felt straightforward and that support has been responsive when you needed help. Helping teams launch efficiently and stay supported as they grow is a priority for us.
Omnisend has been a breeze and a huge breath of fresh air since we started to use it.
We come from Klaviyo, and now we regret spending so much time, energy, lost nights and even money (although the money is the least important part) with Klaviyo, which is an outdated, clunky, and nearly impossible to use app (due to it's counterintuitiveness).
But, in a way, I don't regret trying Klaviyo because now I know that I haven't missed anything by moving away from Klaviyo. So, if you're unsure, if you see most people online recommending Klaviyo, I say go for it, try it for yourselves for a couple of months, and then try Omnisend.
- and I say this as a marketing manager working in marketing for nearly 20 years now.
Klaviyo may be marginally more powerful in a few aspects, specifically, some extra segmentation features, and some extra flow logics and triggers/hooks - but these extra things are so marginal that you'll probably never use them unless you're some sort of a large corporate brand selling over multiple markets/countries, and coming up with some unnecessarily complicated campaign logics.
Omnisend can do 90-95% of all that already, and they're improving every day.
As a store and business owner, you'll spend most of your time in the marketing platform. If that's not a pleasure to work with, then you'll curse yours days. Omnisend will make you love your job again - that nice and easy and straightforward is to work with it.
Omnisend's customer service is top. Always available within minutes, and always knowleadgeable and helpful. Klaviyo, literally, has no customer service (despite claiming they're the more advanced solution, and charging a higher premium for their service) other than 24 hour email - and most of the times they just give you basic/generic links to their help files, or just outright tell you they can't help you and that you need to hire your own developer or whatever - unnaceptable.
Not to mention that Omnisend is fairly more affordable, and offers a much better deal on SMS plans too.
Thank you for taking the time to share such a detailed perspective. We’re glad Omnisend has been a positive change and that the platform’s usability, reliability, and support have made day-to-day marketing more enjoyable and efficient. Helping teams focus on meaningful work, without unnecessary complexity, while delivering strong results is exactly what we aim to do for growing businesses using Omnisend.