Product Options and Customizer

Product Options and Customizer

by Product Customizer

Easily add product options and unlimited variants to products

4.8 of 5 stars(1124 reviews)

Delight your customers

Sell personalized products with unlimited user customizations, variants, and options

Increase revenue

Select the Premium or Premium Plus plans of Product Customizer to supercharge revenue with per-option pricing

Rest easy

We’re there for you every step of the way with free installation and free support for life

About Product Options and Customizer

Try an app with hundreds of 5-star ratings. FREE trial!

What is Product Options and Product Customizer?

Product Customizer lets you add an unlimited number of variant options, custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options so you can sell personalized and custom products. Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (available in our Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you will be able to:

  • Combine variants with Product Customizer options
  • Manage & sync your options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create option templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Set character limits on your text fields
  • Set a min or max number of choices for checkbox groups
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Customizer offers support for advanced theme features and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Customizer variants options influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Our Basic Plan supports conditional logic for display.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add options to emails, and we’re also happy to make these changes for you.
  • Can Product Customizer show live previews of selected options? No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.
  • Can Product Customizer manage inventory or SKUs? Not at the moment.

Integrates with

  • Jilt,
  • ReCharge,
  • shopstorm,
  • blogfeeder,
  • wishl wishlist,
  • all themes

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add unlimited text inputs, checkboxes, radio buttons, dropdowns, & file uploads to products

  • Free installation and email support



  • All basic features plus premium support

  • Show or hide customization options

  • Charge more for your custom options

  • Our most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 1124 reviews

  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


I love how flexible this app is and it really met our needs. Also the support team is great and made our transition to a new theme very smooth.

Developer reply

January 21, 2020

Hello friends from Arture!

Thanks for the good word here, and the time you took to leave it! So appreciate it. Glad our app works meets your needs and that you feel our support team is great! We are pretty proud of both the app and our support team :-) May Arture be massively successful!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team

Provence Label Box

I am very satisfied with the use of this tool because it is easy to implement and provides many possibilities to customize the product page. I am happy with the result on the shop, the display is perfect.
I also have to thank the whole team for their efforts in setup, bug fixing and answering my specific requests.
My shop will now run with this tool for a long time I hope!

Developer reply

January 17, 2020

Hello friends from Provence Label Box!

Appreciate your effort here to leave us a positive note! It means a lot to us! Glad we were able to help make your display perfect, and that our team was responsive and helpful :) It's what we strive to do every day! Here's to a long-term relationship and your Relationting store being extra-successful online!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team

This App is not consistent anymore, Used to be good somedays better than others, It's really slowing us down adding products as the product data as become extremely slow at updating!!!!!! it can take up to an hour for to be able to to add the personalisation fields for a product!!!!!!!

Developer reply

January 16, 2020

This is Sean, the Customer Success Manager with Product Customizer.

Thanks for leaving this review. Early this morning we became aware of a rare server "backlog" in the middle of the night. We have worked hard this morning to clear it out and get it back to normal. Things should be back to normal now. I'll email you directly as well. Thanks for your understanding! We'd love a few more stars on this review if you'll consider it - it makes a big difference with our ranking on the app store.

Thanks very much, I'll keep you updated if there's any other issues!

-Sean H & The Product Customizer Support Team