Related categories

Product Options & Customizer

Product options, customize product variations, variant options

Shopify app insights
  • Popular with businesses in the United States

Free plan available. 14-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Up-to-date tech: works with the latest themes

Key values section

Add Unlimited Product Variants

Add unlimited variants to product pages: custom image swatches, calendar dates, text boxes, drop down menus, checkboxes, file upload fields

Upcharge with Add-on Pricing

Supercharge revenue with per-option pricing. Increase revenue per order without having to add additional SKUs by up-charging on variants

Increase Average Order Value

Give your customers what they want by offering text boxes and choice sets that tell you exactly what they want. 24/7 Support with setup

App details

Product Options & Customizer

Product Options & Customizer

Updated Pricing: All paid plans now include ALL OF THE PREMIUM FEATURES!

ADD UNLIMITED PRODUCT OPTIONS to unlimited products on your store, using technology to show or hide options on product pages, and upsell with add on pricing to your product variants.

Enjoy features such as unlimited color & image swatch pickers, file uploads, calendar date-selectors, google universal font-pickers, small and large text boxes, dropdown menus, checkbox groups, radio buttons, and more out of the box. Create groups of options to apply across multiple products or collections with a single click.

Overcome Shopify's 3-option, 100-variant limit with robust features including:

  • Image swatches
  • Color swatches
  • Calendar date selector
  • Per-option up-charge pricing
  • File Uploads
  • Google fonts picker
  • Custom file uploads
  • Drop-down menus
  • Text inputs
  • Radio buttons
  • Checkboxes

Multiple Product Variant Options

Increase sales with unlimited product customizations, with personalized & customized products for an enhanced shopping experience. Increase your average order value by up-charging on product variations.

Image Swatch Feature!

Your customers can swap between images on product pages to view the product variations in your product catalog, including color swatches, no longer leaving the guesswork to the imagination.

Feature-rich:

  • Combine variants with product variations across multiple products
  • Show/hide product options with conditional logic
  • Use custom option pricing to increase revenue per product or collection
  • Display products with multiple image swatches
  • Image Swatch, Date Picker & Font Picker options!
  • Make product option fields required or optional

Have a lot of SKU's and need to save time?

  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update product variations
  • Create product options templates saving time on managing product options

Frequently Asked Product Options Questions

  • Is it compatible with my apps/theme? With our NEW Ajax Mode feature, compatibility is strengthened for any error-free app/theme combination you use.

  • Can Product Customizer's variants influence price? Yes. You can upsell on variant pricing!

  • Can I hide or show customizations? Yep! Conditional logic displays what you want to show and also what you don't want to show.

  • Can my customers upload any size and type of file in my file upload field? Yes! And easily too.

  • Is installation easy? Always! Use our Install Setup Wizard for fast setup and our team verifies every installation for you on live chat or a live screen share call!

Launch date

Integrates with

  • ReCharge
  • In Cart Upsell
  • PreOrder Now
  • Zapiet
  • PageFly
  • Trackify X
Product Options & Customizer

Product Options & Customizer

Updated Pricing: All paid plans now include ALL OF THE PREMIUM FEATURES!

ADD UNLIMITED PRODUCT OPTIONS to unlimited products on your store, using technology to show or hide options on product pages, and upsell with add on pricing to your product variants.

Enjoy features such as unlimited color & image swatch pickers, file uploads, calendar date-selectors, google universal font-pickers, small and large text boxes, dropdown menus, checkbox groups, radio buttons, and more out of the box. Create groups of options to apply across multiple products or collections with a single click.

Overcome Shopify's 3-option, 100-variant limit with robust features including:

  • Image swatches
  • Color swatches
  • Calendar date selector
  • Per-option up-charge pricing
  • File Uploads
  • Google fonts picker
  • Custom file uploads
  • Drop-down menus
  • Text inputs
  • Radio buttons
  • Checkboxes

Multiple Product Variant Options

Increase sales with unlimited product customizations, with personalized & customized products for an enhanced shopping experience. Increase your average order value by up-charging on product variations.

Image Swatch Feature!

Your customers can swap between images on product pages to view the product variations in your product catalog, including color swatches, no longer leaving the guesswork to the imagination.

Feature-rich:

  • Combine variants with product variations across multiple products
  • Show/hide product options with conditional logic
  • Use custom option pricing to increase revenue per product or collection
  • Display products with multiple image swatches
  • Image Swatch, Date Picker & Font Picker options!
  • Make product option fields required or optional

Have a lot of SKU's and need to save time?

  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update product variations
  • Create product options templates saving time on managing product options

Frequently Asked Product Options Questions

  • Is it compatible with my apps/theme? With our NEW Ajax Mode feature, compatibility is strengthened for any error-free app/theme combination you use.

  • Can Product Customizer's variants influence price? Yes. You can upsell on variant pricing!

  • Can I hide or show customizations? Yep! Conditional logic displays what you want to show and also what you don't want to show.

  • Can my customers upload any size and type of file in my file upload field? Yes! And easily too.

  • Is installation easy? Always! Use our Install Setup Wizard for fast setup and our team verifies every installation for you on live chat or a live screen share call!

Launch date

Integrates with

  • ReCharge
  • In Cart Upsell
  • PreOrder Now
  • Zapiet
  • PageFly
  • Trackify X

Pricing 14-day free trial

See all pricing options

SHOPIFY BASIC

$19.99/month

  • Unlimited options & variants!
  • ALL Premium field types
  • Swatches & file upload
  • Conditional logic & Upcharge pricing
  • Live chat & video support

SHOPIFY (Standard)

$39.99/month

  • Unlimited options & variants!
  • ALL Premium field types
  • Swatches & file upload
  • Conditional logic & Upcharge pricing
  • Live chat & video support

SHOPIFY ADVANCED

$59.99/month

  • ALL Premium features!
  • Swatches & file upload
  • Conditional logic & Upcharge pricing
  • Live chat & video support
  • ***SHOPIFY PLUS USERS: $99.00/mo

Free Demo Plan

Free

  • Add variants, product options & customization to 1 product
  • The Original Product Customizer app, since 2015
  • 24/7 Live chat support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 87% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • OBXTees

    Location United States
    Time spent using app 1 day

    While I ended up not using the app because I found a simple solution in the Printful app, Shevaughn from Product Customizer was very helpful. There are reasons that this company has a 4.8 rating and one of those reasons is because of the excellent customer service provided by people Shevaughn.

    Developer reply
    August 4, 2022

    Hello to our friends at OBXTees

    We are incredibly grateful that you took the time out to leave us such a wonderful review. We're delighted to hear that you are enjoying Product Customizer and that Shevaughn was able to assist you. We’ll make sure we pass your kind words along to Shevaughn, who we know will be delighted to read your comment. We would like to thank awesome customers like you for your amazing support! You rock!

    Tanu & The Product Customizer Support Team

  • JamieLeAnn

    Location United States
    Time spent using app About 3 hours

    Needed some customer support to make it work correctly, but he was very helpful and it now works as it should! Thanks!

    Developer reply
    August 4, 2022

    Hello to our friends at JamieLeAnn

    Thanks for sharing your review with us and the community. We're thrilled to learn that our support team was able to assist you. We can’t thank you enough for taking the time to share your feedback with us and reminding us why we do what we do. We wish you and your store great success.

    Tanu & The Product Customizer Support Team

  • Naja Davis

    Location United States
    Time spent using app About 2 months

    The rep Shevaughn was very helpful and professional when I couldn't figure out how to fix a product option. Fixed the issue very quickly.

    Developer reply
    August 2, 2022

    Hello to our friends at Naja Davis

    Thanks for sharing your review with us and the community. We're thrilled to learn that Shevaughn was able to assist you. We can’t thank you enough for taking the time to share your feedback with us and reminding us why we do what we do.

    Cheers,
    Pushpesh & the Product Customizer Support Team

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