Powerful new features, services and plugins for your Shopify store

All Apps / Sales / Product Customizer

Product Customizer

Product Customizer

Developed by ShopStorm

829 reviews
Price: $9.99 – $17.99 / month Free Trial: 14 days More info
  • Customize your products with unlimited options.
  • Increase your revenue with per option pricing.
  • Rest easy with free installation and free support.

Try one of the most loved apps on the Shopify App Store. FREE for 14 days!

What is Product Customizer?

Product Customizer is an easy-to-use app with unparalleled service. Add an unlimited number of custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options to provide the options you need to sell personalized and custom products.

Take advantage of option descriptions and placeholders to give instructions or more context to your customers.

Want to increase your revenue? Select our Premium Plan for advanced features including per-option pricing and priority customer service.

Our friendly and knowledgeable customer support team is happy to assist you with installation (at no charge) and any questions you might have. We guarantee that Product Customizer will make running your store easier and help you get more out of your Shopify products.

With Product Customizer, you will be able to:

  • Combine Shopify variants with Product Customizer options

  • Manage and sync your options across multiple products

  • Use bulk actions and save time managing large volumes of products

  • Search and filter products by type or tag to quickly update options

  • Create option templates and avoid hours spent managing product options

  • Define fields as optional or required to prevent incomplete orders

  • Add descriptions and placeholders to ensure customers complete fields properly

  • Set character limits on your text fields to fit your requirements

  • Set a minimum or maximum number of choices for checkbox groups

  • Conditionally hide or show options based on rules you create (requires Standard Plan)

  • Use custom option pricing to increase revenue (requires Premium Plan)

Why choose Product Customizer?

Better Performance

Improve the customer experience. Our options display immediately. No delay for your customers.

Higher Reliability

Avoid down time. Product Customizer does not depend on any external systems. Unlike other apps that rely on third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.

More Power

We offer unlimited pricing options with our Premium Plan and only a single hidden pricing product. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.

Our Standard and Premium plans also give you control over when your options are shown – conditionally hide or show your options based on what a customer selects.

Improved Compatibility

Product Customizer offers support for advanced theme features and is compatible with almost any theme. We'll work with you to integrate AJAX add to cart and product quick view where possible.

Superior Support

We offer best-in-class support and free installation. We'll even schedule Premium Plan installations as soon as you install!

See It In Action

Check out our Demo Shop and our Shop Showcase to see Product Customizer in action.

Frequently Asked Questions

  • Q: Can Product Customizer options influence price?

    A: Yes. Our Premium Plan offers pricing per option.

  • Q: Can I hide or show customizations?

    A: Yep! This is available in our Standard or Premium plan. Conditional logic lets you set up rules to show or hide options based on customers' previous choices.

  • Q: Will customizations show up in emails?

    A: Yes. We can do this! Shopify emails can't be edited automatically by our app, but we have documentation ​on how to add options to emails, and we’re happy to make these changes for you. Just ask.

  • Q: Can Product Customizer show live previews of selected options?

    A: No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.

  • Q: Can Product Customizer manage inventory or SKUs?

    A: No. Unfortunately, we do not have this capability at the moment.

Want to know more?

Check out our FAQ or send us a note. We'd love to hear from you!


Get started with your 14-day free trial for Product Customizer.

Not using Shopify yet? Get Started with a Shopify Free Trial now.


Check out our other apps:

  • Jilt - we've helped recover over $24 million in abandoned carts, capture your lost sales.

  • BlogFeeder - consolidate your online presence, sync any blog with your Shopify store.

  • Happy Checkout - personalize your order confirmation page with images, videos, & more.

  • Shipping Bar - boost sales and increase average cart size by promoting free shipping!

Product Customizer reviews

829 reviews
  1. 5 stars (762 reviews)
  2. 4 stars (47 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (13 reviews)

Product customizer support has been absolutely amazing. Willing to go above and beyond to write and implement custom code to fit the needs of their customers. 10/10


Amazing! Incredibly easy to install and add custom fields to each listing. Highly recommended!


I tried the other options and accessories apps and this is the best one. This is the ONLY accessories app that doesn't have a delayed load on your product page (which sounds like a small thing, but really is a big thing if you care about the aesthetics of your store).

Very easy to use option creation tool (not convoluted like other apps). And there are endless options and logic you can use.



Ive used quite a few product option apps in the past, and Product Customizer is the easiest to use by far - much needed for my personalised jewellery store!

Bit of tweaking needed to fit our theme, but ShopStorm were super quick to respond and fix the issue within hours - and on a Sunday!! Amazing service and amazing app for an affordable price.


User friendly, simple interface, able to implement and put to use very quickly. I had a few questions and customer care was quick to respond and accommodate, same day. I'm a happy customer!


This app does a great job and the product creators are very responsive to any of our special requests. We're very happy with it!


Very helpful support team, don't hesitate to reach out to them for help. Quite simple to use and get going, I highly reccomend.


Real easy to use, well worth adding for any site that has a lot of products or variations, combined with meteor menu its a good team


I give this app a 5 star rating. Not only could it customise my website so that I could build all my options into my products, but the ongoing support has been absolutely amazing. Highly recommend this app. !!!


It's a really crappy app. I'm not sure what's up with all these good reviews. I never write reviews, but I felt that this was justified.

In theory, it sounds great. In practice, it's total junk and their support is horrific. They take 3 to 5 days to respond and they have no sense of urgency. App does not work as it should nor does it do what it claims. Their demo page is sketchy because they're using a custom checkout page. It will not work the same on your shop unless you have Shopify Plus. Even then, you will still have inventory management issues because of the way the options are added. Not going to go into details here, it's nor worth my time. Save yourself the headache, trust me.

Ah, and removing was a PIA, it leaves a huge mess behind.


$9.99 – $17.99 / month

All Product Customizer plans include: unlimited options, free installation, and a 14-day free trial. Choose our Standard Plan ($13.99) to add conditional logic, or select our Premium Plan ($17.99) and increase your revenue with per option pricing.

14 days

Support & Sales

not provided
Get Support


  • Large
  • Thumb
  • Thumb
  • Thumb

Are you a developer? Become a Shopify Developer or submit your app.