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Product Customizer

Product Customizer

Developed by ShopStorm

769 reviews
Price: $9.99 – $17.99 / month Free Trial: 14 days More info
  • Customize your products with unlimited options.
  • Increase your revenue with per option pricing.
  • Rest easy with free installation and free support.

Try one of the most loved apps on the Shopify App Store. FREE for 14 days!

What is Product Customizer?

Product Customizer is an easy-to-use app with unparalleled service. Add an unlimited number of custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options to provide the options you need to sell personalized and custom products.

Take advantage of option descriptions and placeholders to give instructions or more context to your customers.

Want to increase your revenue? Select our Premium Plan for advanced features including per-option pricing and priority customer service.

Our friendly and knowledgeable customer support team is happy to assist you with installation (at no charge) and any questions you might have. We guarantee that Product Customizer will make running your store easier and help you get more out of your Shopify products.

With Product Customizer, you will be able to:

  • Combine Shopify variants with Product Customizer options

  • Manage and sync your options across multiple products

  • Use bulk actions and save time managing large volumes of products

  • Search and filter products by type or tag to quickly update options

  • Create option templates and avoid hours spent managing product options

  • Define fields as optional or required to prevent incomplete orders

  • Add descriptions and placeholders to ensure customers complete fields properly

  • Set character limits on your text fields to fit your requirements

  • Set a minimum or maximum number of choices for checkbox groups

  • Use custom option pricing to increase revenue (requires Premium Plan)

Why choose Product Customizer?

Better Performance

Improve the customer experience. Our options display immediately. No delay for your customers.

Higher Reliability

Avoid down time. Product Customizer does not depend on any external systems. Unlike other apps that rely on third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.

More Power

We offer unlimited pricing options with our Premium Plan and only a single hidden pricing product. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.

Improved Compatibility

Product Customizer offers support for advanced theme features and is compatible with almost any theme. We'll work with you to integrate AJAX add to cart and product quick view where possible.

Superior Support

We offer best-in-class support and free installation. We'll even schedule Premium Plan installations as soon as you install!

See It In Action

Check out our Demo Shop and our Shop Showcase to see Product Customizer in action.

Frequently Asked Questions

  • Q: Can Product Customizer options influence price?

    A: Yes. Our Premium Plan offers pricing per option.

  • Q: Will customizations show up in the cart?

    A: Yes. Our app uses code snippets to show customizations in the cart. We have documentation or how to install these snippets, or we are happy to take care of the installation on your behalf.

  • Q: Will customizations show up in emails?

    A: Yes. We can do this! Shopify emails can't be edited automatically by our app, but we have documentation ​on how to add options to emails, and we’re happy to make these changes for you. Just ask.

  • Q: Can Product Customizer show live previews of selected options?

    A: No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.

  • Q: Can Product Customizer manage inventory or SKUs?

    A: No. Unfortunately, we do not have this capability at the moment.

Want to know more?

Check out our FAQ or send us a note. We'd love to hear from you!


Get started with your 14-day free trial for Product Customizer.

Not using Shopify yet? Get Started with a Shopify Free Trial now.


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Product Customizer reviews

769 reviews
  1. 5 stars (716 reviews)
  2. 4 stars (43 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (2 reviews)
  5. 1 star (4 reviews)

We've had Product Customizer for over a year now and can confirm that it is a robust app! Transferred over from another provider's customizing app which was falling over and was down for days - without us even knowing about it! ShopStorm product is up all the time and is reliable. Have just moved to using Beta version of the Conditional Logic, pretty happy after just 1 week. Great service and product!


I've been using Product Customizer for several months and have gone through switching a couple of themes. When I first starting using the app or after switching themes, there were some issues with the formatting which ShopStorm's support team quickly and effectively solved my problems each time! The features are also really great for my store which needs a ton of tricky product customization.

In short, the app is great their support is stellar so all around well worth the price of the app!


I just want to leave a review for your support staff who helped today with a back end issue. They were fast at replying, thorough with their response and efficient dealing with every aspect of our problem. All resolved very quickly, I couldn't be happier. Thank you guys. Very impressed :)


Great app. Needed unlimited product customization which this app provides. Very clear and simple to use.


This app is the real deal! We seriously could not operate without it, worth every penny and then some. Customer support is also absolutely outstanding. Have had to message them a few times and always received thoughtful, well constructed responses in a very short time. Keep up the good work, if you ever roll out a more robust customizer app we will happily be your 1st customer in line


So far so good, wonderful customer service (Ryan Frizzell) All questions and concerns have been dealt with and I'm looking forward to seeing all the capabilities of this app. I love all the options- um... amazing!


I was looking for a customizer that had a pricing option because Shopify only allows 100 variants which does not work for my jewelry line. I tried one that was only $7.99 a month (and the free ones are clunky at best) trying to save money but it was VERY confusing to set up and the support was not that great. Yes, I am paying $10 more for Product Customizer but I got support the very same day I signed up and the app is super easy to use. Don't waste your time on other customizers and make the shopping experience great for your customers by offering options within the listing. It is worth the $17.99 and you will easily make it back!
UPDATE: I recently changed my theme in my Shopify store and ShopStorm was there for me again to configure my settings. They also did some custom work for me. In addition, they configured my customer receipts. Their customer service (Ryan is awesome and so patient) is top notch and as business owners, that is what we need. It gives us time to actually run our business. These guys are amazing and I would not hesitate to use them.


Great app. I've tried several different apps, but this one is the only one that has all of the tools (and that work). Very satisfied with their product.


The app runs very well. The support is perfect!


Great app! So easy to use. A must if you sell personalized products.

$9.99 – $17.99 / month

All Product Customizer plans include: unlimited options, free installation, and a 14-day free trial. Choose our Basic Plan ($9.99) or select our Premium Plan ($17.99) and increase your revenue with per option pricing.

14 days

Support & Sales

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