Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product variants, up-charging & conditional logic

4.6 of 5 stars(701 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, swatches, calendar dates & more.

Upcharge With Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

Free plan available, Free 14-day trial & Free installation!

What is Product Options and Customizer?

Product Customizer lets you add an unlimited number of variant options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you're be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create product options templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Product Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Options and Customizer offers unlimited theme support and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options and Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! We will perform a full coding install for your store's theme within minutes of adding the app.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add product options to emails, and we’re also happy to make these changes for you.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add product options to one product

  • Includes all basic options fields

  • Free installation & support

  • Upgrade your plan anytime



  • Unlimited product options on unlimited products

  • Includes all fields: file upload, swatches, date-picker & more

  • Free installation & support



  • Unlimited options & products

  • Show/hide product options

  • Charge more on product options

  • Free premium install & support

  • Most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    84% of ratings are 5 stars
  • 4 of 5 stars
    9% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews


Works pretty well (so far!) but in the few weeks since we installed it, we have had a customer order without having to pay for an add-on that should have been charged at checkout, with no explanation from the team as to how this could have happened or how we can prevent it (they suggested it could have been due to a cart drawer, but one look at our website would tell you we don't have one!). So, not great. The custom options also look very weird at checkout, in terms of how they are charged. If something costs £16, the item is charged as .01 X 1600, which could be very confusing the customer. Provided we don't have any further mishaps, I will definitely update my review!

Developer reply

October 30, 2020

Hello to our friends from Bloomtown

Thanks so much for sharing your experience with us. We want you to feel comfortable sharing good or bad news with us.

We're extremely sorry that your experience with us fell short of expectations and we thank you for giving us a chance to make things right.

- Melissa & The Product Options & Customizer Team


Really pleased with the app simple enough to apply and the support are always so helpful if you have any difficulty they sort it out quickly and remotely without me needing to do anything

Developer reply

October 29, 2020

Hello to our friends from THE WINNER MAKES IT ALL

Thank you for this awesome feedback! We really appreciate it and we're happy you're pleased with the results and that we were able to help. If there's anything else we can do to help, please let us know! :-)

-Melissa & The Product Options & Customizer Team

Docta's Doodles

I had several issues with the app at first, along with some email mix-ups. Sean, the COO, reached out to me via email to resolve the issue. If you don't see files or images along with an order, definitely ask for help as you may have a theme with an AJAX cart - I wasn't aware that Debut was one of them. Overall, I will be keeping this app for a long time and appreciate the customer service on Sean's end. :)

Developer reply

October 22, 2020


This is Sean, the Ops Manager with Product Customizer. I am very sorry to hear about your experience with our support team interactions!

They are normally world-class, so somehow the ball must have been dropped here.

I am looking into your chat history, and I will email you directly momentarily as well, so I can personally make sure this is fixed for you asap!

Thanks ahead of time for your understanding,

Sean & The Product Customizer Support Team