PushOwl: Web Push , 2,884 reviews

Overall rating
Counts per rating level
  • 96% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its user-friendly interface, diverse features, and positive impact on business performance. They appreciate its easy setup, intuitive dashboard, and detailed analytics. Key features such as push notifications, automated abandoned cart recovery, and personalized messaging are praised for boosting customer engagement and revenue. The app's reliable performance and effective sales driving capabilities are also commended. Merchants particularly appreciate the responsive customer support, with a representative named Rojen often mentioned. The app's free business plan for new businesses and its role in increasing interaction and conversions are also highlighted.

February 17, 2024

At the moment, the whole pushowl.io site has been down for several hours. Overall a neat system. Then again beware, that it's not translatable atm if you have a multi-language store.

Edited January 11, 2023

We own 3 stores and we installed this app on all of them. We have since upgraded all 3 stores to a paid plan. Here's what we liked:

> You can use your own FCM credentials. Should be standard but not all push apps allow this.
> Support is very fast
> The UX is excellent. It's a clean and intuitive layout. This is not important for everyone but I always feel it's a sign that they care about their own app.

UPDATE: We've removed it from 2 stores due to poor ROI. We did a deep dive and most conversions it claims attribution for come from other channels not push.

Hippie Pants
United Kingdom
Over 4 years using the app
July 16, 2018

How do I know that visitors get the notification for signing up? If I try it myself with a private browse, nothing happens. buuuh

Almost 2 years using the app
PushOwl replied June 10, 2020


Browsers like Chrome, Firefox, Safari, etc. don't support web push notifications in private or incognito modes.

Trying this out in a different browser profile or even by clearing the cache & cookies on your browser, you would be able to retest the opt-in prompt.


April 25, 2018

I love this app, works great.. awesome retargeting tool

Isle Yahoo Com
United States
9 months using the app
April 16, 2018

Still observing on the output of this app. Hoping that this will help our store to gather customers and sales.

Pine Ridge
United States
12 days using the app
Edited June 10, 2019

This is a good app and does what's promised, but I was really surprised I couldn't remove the PushOwl branding even after upgrading to the $19/month paid version.

Apparently you have to upgrade even more - to their "Enterprise" version - to remove their branding to your customers. That's crappy.

New Yorker Bagels
United States
14 minutes using the app
PushOwl replied April 3, 2020

Hey there!

After listening to feedback from valuable merchants such as yourself, we have gotten rid of our branding on all plans (including the free one) starting from January 2020.

PS - The branding used to be shown only on 1 optional feature for the opt-in. If that feature wasn't used, no branding would have been visible.