Littledata ‑ The Data Layer

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them.