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LOVE this app and the customer service is 100%!!! Every time I need the littlest adjustment, they are on it rapid fast! This feature has really helped me to leverage upcoming launches. I add the soon to be launched item (to create hype and excitement) and people can "reserve" the item. The moment it launches, they are the first to shop. This also helps me prepare staff for the launch. This tool can be leveraged so many ways! www.vraicosmetics.com