BixGrow Affiliate Marketing

We installed BixGrow expecting a seamless affiliate tracking system where referral links would automatically attribute sales — without requiring customers to manually enter coupon codes.

However, it was not clearly communicated that in many cases customers still need to apply a coupon code for proper attribution. If that’s the setup, then the value proposition becomes questionable. We can simply generate and share coupon codes ourselves without needing an additional app.

The positioning of the feature feels misleading, as it suggests a smoother, more automated experience than what is practically delivered. As merchants, we rely on transparency before integrating tools into our store ecosystem.

Due to this lack of clarity, we have removed the app from our store. We hope the team improves communication around how tracking actually works so other merchants can make fully informed decisions.