Matrixify

Matrixify

Reviews (1,268)

Overall rating
4.9
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All reviews
Edited April 27, 2026

Why does Matrixify require that every user give ITissible, Matrixify's Latvia-based parent company, their personal data including shop owner name, email address, phone number, address?

Why is that data necessary for what this app does? Answer: It isn't needed.

So why is Shopify condoning ITissible's requirement that Shopify paying subscribers give all their personal data to this private company in Latvia? What are they doing with the personal data?

UPDATE A FEW HOURS AFTER I POSTED INITIAL REVIEW ABOVE: Someone from Matrixify called and left a voicemail seeking to "resolve the issue and explain how that owner detail, permission thing works" in Shopify. The person says they sent an email and have not heard back yet. That would be just hours ago, and there is no email not even in spam folder. I see their comment below this also.

They're blaming it all on Shopify.

They're complaining that I didn't open a ticket with them about this.

This is crazy.

Matrixify has already wasted a lot of my time, as have the AI assistants that all pointed me here.

I'm not going to file support tickets with a company because their data privacy policy is shocking from the limited info they provide at install - just state in clear simple language VERY clearly and publicly what your data policies are. That's it.

I'm not going to get half a PhD in this topic, nor in coder-speak (?what is a "scope string"? Why do I have to learn their jobs just to learn what their data privacy policy is?)... not on my time and dime.

And no, I'm not going to call them in Latvia.

As for their 'explanation' here, Shopify already has the shop owner name, address, phone number, email address, etc - why would user have to agree again to give it to them? That isn't what's happening.

Clearly Matrixify has my personal data, that's how they called me on my phone and how they would have emailed me.

Just wow.

SmartBash
United States
About 20 hours using the app
ITissible replied April 27, 2026

When Matrixify is installed, we request zero access scopes from Shopify (literally an empty scope string). The prompt asking you to share store owner details comes from Shopify itself by default for every app install — we have no ability to disable or opt out of it.

Matrixify is a product of Latvia based company "ITissible SIA". It's not a different entity, it's the same business entity that develops Matrixify app.
As a registered business, we are legally required to document our customers for anti-money-laundering, tax, and audit purposes. It's a compliance requirement on our side, not something the app uses to function.

We didn't receive a support ticket from you on this, but we'd be glad to walk through it in more detail. Our Support team has reached out to you directly via email. We're a small team and take every review seriously.

Renars
COO & Support Lead