Reviews (814)
I have been using this app for almost 5 years. Would I use it again for a new brand? Probably not.
There are too many complex issues when it comes to Shopify Markets and backend translations. And when you need customer support the most, you often have to wait 5 to 6 hours just to get a response by email. Guys, even in 2026, for such a big company, they still don’t offer proper chat support.
Then, after a few rounds of emailing, the person helping you is suddenly off, someone else takes over, and you have to explain the whole issue again from the beginning.
On top of that, it’s not the cheapest option. I am still using it because I don’t want to translate the whole website again.
Also, their automatic translations are pretty useless because they don’t properly respect informal or formal language. To enable that, you need to be on the Advanced plan, which I think costs around €300
The only thing I do like is that the app can detect and translate almost everything. Well, almost. You still need Shopify’s Translate & Adapt for backend translations such as checkout and email notifications.
Honestly, I would not recommend installing it. Save yourself the headache and stress. You are probably better off using Shopify Translate & Adapt.
