Shopify Forms

Shopify Forms

Pricing
Free
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
4.1 (327)
Developer
Shopify

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve. more
  • Capture leads with pop ups and in-line forms, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Capture wholesale leads with customizable account request forms
  • Boost conversions among 100M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Works with

  • Shopify Email

Reviews (327)

Overall rating
4.1
Counts per rating level
  • 56% of ratings are 5 stars
  • 15% of ratings are 4 stars
  • 11% of ratings are 3 stars
  • 9% of ratings are 2 stars
  • 9% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and seamless Shopify integration, including Shopify Flow. It's easy to set up and use, offering essential customization for creating pop-up and in-line forms with custom meta fields. Highly valued for enhancing email marketing and lead generation, the app's free availability provides professional-looking forms that are effective in capturing customer information and boosting marketing efforts.

Edited July 24, 2025

Limited customisation, no custom CSS, form submissions are permanent and no way to delete.

Cannot customise email sent, very limited options such as changing the colour of the button and text.

Appears to have good connectivity with Shopify, customer metaobjects etc.

Field validation would also be handy for things like VAT numbers etc

Chemical Guys
United Kingdom
3 months using the app
May 14, 2025

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up.

Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them.

Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end.

The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission.

This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

Witty Voices United
United States
About 2 months using the app
July 19, 2025

It works, but there is a cookie issue. Also, in Safari (PC), it automatically transitions (scrolls) to the inline form. I had to control it with JS. Chrome plans to completely block third-party cookies in 2025, so there are future problems. These are inline issues, but of course they won't be displayed to people who have popup blocks, so switching to popups won't solve the problem. I think the solution is to add a popup function with a link trigger. The advantage of this form is that it registers you as a member at the same time as you submit it, which gives you an advantage in campaigns, etc. I hope they will address these issues soon.

イッツモ
Japan
About 1 month using the app

Support

App support provided by Shopify.

Get support

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Launched

November 1, 2022

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, discounts, marketing, store analytics, Online Store, Shopify admin

  • Edit customers

    Customer data

  • View and Sync Discounts

    Discount codes and promotions

  • View marketing

    Marketing events

  • View store analytics

    Analytics

  • Edit your Online Store

    Pages on your Online Store, metaobject definitions, metaobjects, checking for web cookies and conversion tracking pixels, or theme

  • Edit Shopify admin

    Files

  • View other data

    Brand settings, checkout settings, or locales

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