Subi: Subscriptions & Loyalty

Name: Subi: Subscriptions & Loyalty
Brand: Subi (formerly Subify)
Rating: 4.9 (735 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.9 (735)
Developer: Subi (formerly Subify)

Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code

Subi is an all-in-one subscription & loyalty app to create subscribe & save plans, membership, loyalty programs and bundles or boxes. Offer recurring physical or digital products, services, and memberships to turn buyers into loyal subscribers with flexible billing, discounts, delivery, and loyalty points & rewards. Includes a self-service portal, widget customization, smart dunning, and analytics to grow and retain subscribers. Build sustainable recurring revenue with the right model.

Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
Flexible membership tiers offering multiple perks and member-only benefits
Flexible subscription and mystery boxes that elevate AOV and customer experience
Loyalty programs with points and rewards that drive repeat customer visits

Popular with stores like yours: Based in United States

Highlights: Use directly in Shopify admin; Works with the latest themes

Languages

English, French, Spanish, German, Chinese (Simplified), Italian, Chinese (Traditional), Dutch, Japanese, Portuguese (Brazil), Danish, Finnish, Norwegian (Bokmål), Czech, Swedish, Polish, Portuguese (Portugal), Korean, and Thai

Works with

Checkout
Customer accounts
Klaviyo
Mailchimp
Fast Bundle
Stripe, Paypal, Authorize
Translate & Adapt
Checkout

Pricing

Free

Up to $300 subscriptions revenue/month
Memberships Management and Perks
Automatic recurring payments
Easy to use customer portal
Subscription bundles and box
Overview and analytics
Option to sell only as subscription
Live chat support

Growth

$19 / month

2.95% + 29¢ per subscription transaction • Start at $9 for the first month with a 3-month money-back guarantee

All benefits in Free plan +
Unlimited Subscriptions revenue
Widget, portal and emails customization
Prepaid subscription
Minimum/Maximum number of billings
4 Widget Templates
Full subscription-contract management
Live chat and email Support

7-day free trial

Subi

$69 / month

1.95% + 19¢ per subscription transaction • Start at $29 for the first month with a 3-month money-back guarantee

All benefits in Growth plan +
Failed Payment Retry (Billing management
Quick Checkout Link + Free shipping
Cancelling management tools
Loyalty programs and rewards
Bulk edits & customer permission control
Tag management and integrations
Priority live chat and email Support

7-day free trial

Subi Plus

$299 / month

0.95% + 9¢ per subscription transaction • Start at $199 for the first month with a 3-month money-back guarantee

All benefits in Subi plan +
Dedicated customer success manager
Advanced analytics dashboard
Priority feature requests
Fast-track priority support
Private Slack channel with the Subi team
Regular 1-on-1 meetings with your CSM
Enterprise-grade 99.998% uptime

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (735)

Overall rating

4.9

Counts per rating level

94% of ratings are 5 stars
692
3% of ratings are 4 stars
25
1% of ratings are 3 stars
6
1% of ratings are 2 stars
7
1% of ratings are 1 stars
5

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this app for its user-friendly interface that boosts customer satisfaction and retention. It offers flexible subscription management, recurring billing, product swaps, and trial periods, all integrated into the Shopify Admin dashboard for easy operation. The customization options and reliable performance are highly valued. The support team is also praised for their quick and effective issue resolution, enhancing the merchant experience.

November 3, 2025

So far, so good! I'm new to using Subi, but have had nothing but good experiences - in the setting up of subscriptions, adding to my store, and customer service is on point! Thank you to Nilou for helping me get some features set up and organized. I really appreciate your help!

This is a feature rich app!

Absolutely Balanced Weight & Wellness

United States

About 1 year using the app

September 28, 2025

Fantastic customer support. Ive just got back from holiday with 1million ideas on how to improve my subscription rates and accidentally changed the code on my shopify website, to the point I broke it and the app wasnt working, its Sunday morning and I didnt really expect a reply. Mason helped me fix my store and got back in a matter of minutes. A* customer service and a very happy customer. I will carry on expanding with this company.

limitlessnutritionshop

United Kingdom

12 months using the app

Subi (formerly Subify) replied September 30, 2025

Thank you for sharing this amazing feedback! We’re so glad Mason could jump in and get your store back on track so quickly, even on a Sunday morning. At Subi, we’re here to make sure your subscription journey is smooth no matter what, so you can focus on growing and bringing all those new ideas to life. We’re excited to keep expanding with you! 🚀

October 16, 2025

Subi has been a great app for a beginner like myself looking to have a sticker subscription service on my shop! One thing I just wished the free / basic plan had was the ability to create a free shipping rule for recurring billing, which I thought I could just adjust in the Shopify shipping settings portion. Turns out you can't do that, and I was tearing my hair for the past 2-3 weeks doing by myself because my customers kept getting billed for shipping too! I ended up turning to Subi's customer service for help. It wasn't long before I connected with someone (thanks Harry!) who explained how the plans worked and a potential workaround for that. As someone just starting on subscriptions / memberships (and I'm even close to hitting the limit of the free plan), I'm nervous about paying for the Growth tier, but may contemplate upgrading so I could take advantage of the shipping solution but also the widget customization.

Tiramaesu

United States

6 months using the app