Omega ‑ Multiple TikTok Pixels

What sets Omega ‑ Multiple TikTok Pixels apart?

Events API - UNIQUE FEATURE: Enable server-side tracking for your TikTok pixel like a breeze. It’s complex but we made that a turnkey solution for you.

Why is “just Pixel” not enough?

If you install your TikTok pixels the usual way, it will work in the browser. And browser means limitation. Think ads blockers, IOS 14+ updates, cookie blockers. In plain English, browser-side pixels are prone to data loss.

TikTok Events API = more events collected

With Events API enabled, we capture events to a server and send them directly to the TikTok server, through TikTok Events API. Data is still tied to your pixel, just that the method is different. No longer rely on browser = less missing events

More events = more accurate targeting + better expansion

• If your ads are optimized to show to people who are most likely to take a desired action, you would want a data pool that’s wide enough for TikTok to figure out who’s the best fit.
• More well-rounded custom audience means more reliable & relevant lookalike audience

All events are pre-defined in our code.

Below are what’s auto-tracked:

• Page View
• View content (when viewing a product page)
• Add to cart
• Initiate Checkout
• Complete Payment

All you need to do is create a Developer Mode pixel (preferable), enter the Pixel ID into our app. We take care of the rest.

Pixels for every niche

Setup your pixel to track all pages, or just single product, collection, tags or types.

This is extremely useful when you need different pixels for different campaigns, targeting different product ranges. You’ll be able to target who has taken a specific action with a specific range. This can’t be done with a general pixel.

Add as many pixels as you need

Use cases?

• Keep the pixel data separated if your audience for each product range is far different from one another.

• Backup in case one ads account gets into trouble.

• Prepare: start collecting data asap. When you start your campaign, your pixels are already trained with a lot of data.

UPCOMING

We’re developing a tool to check server events, you’ll be able to test and rest assured that they’re firing well.

Questions? Just drop us a message. We’ve been serving thousands of customers with an ecosystem of pixel apps (Facebook, TikTok, Twitter, Snapchat & Pinterest) and will be honored to support you.

Get ahead before the market is saturated!