Reviews (321)

Overall rating
4.3
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and effective retargeting tools that enhance conversions and drive repeat purchases. Its seamless integration with Shopify and multi-channel retargeting capabilities across display ads, social media, and email are highly valued. Features like Dynamic Product Ads boost engagement and sales, while robust analytics help optimize ad performance. Responsive customer support further aids in navigating the platform effectively.

December 11, 2024

AdRoll's retargeting solutions have significantly boosted our sales by re-engaging website visitors who didn’t initially convert. The platform’s advanced targeting and personalization features ensure our ads are shown to the right audience at the right time. With AdRoll, we’ve seen increased ROI and a measurable lift in customer acquisition.

VitalSleep
United States
Over 3 years using the app
December 11, 2024

AdRoll has been a game-changer for our Shopify store! The integration is seamless, and the retargeting features help us bring back customers and boost sales. Easy to set up and delivers great results. Highly recommend!

Lister Cartwright
United Kingdom
3 months using the app
December 11, 2024

We've been using Adroll for years and have always had amazing experiences. Our account managers are incredibly knowledgeable and true business partners, providing strategic advice and ensuring they always understand our business. Highly recommend!

Drone Nerds
United States
About 1 year using the app
March 27, 2025

Very helpful and friendly platform for retargeting.

LISTERDANGERZONE
Australia
9 months using the app
December 15, 2024

Ad roll has been helpful in breaking through into paid ads. I Like the platform and the interface and look forward to using more of t he features in the new year.

Alkaline for Life
United States
About 1 year using the app
July 19, 2024

I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500.

What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing.

Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.

Grow Vitamin
United States
12 months using the app
AdRoll replied July 22, 2024

Hi there, thank you for your feedback.
I’m Tatiana from the AdRoll Customer Support team.

First, I would like to thank you for your honest feedback regarding our platform's UI. AdRoll values transparency and appreciates your input. I’m truly sorry to hear about your disappointing experience. We aim to make our interface user-friendly, and I apologize if it felt confusing. Our platform might initially seem complex due to the wide spectrum of services we offer. However, we’re always here to provide step-by-step guidance through screenshots or personalized video recordings to help you navigate the setup process smoothly.

Regarding your campaigns, I understand your frustration with the ROI and billing. Our Brand Awareness campaigns are designed to attract new visitors, but for better sales results, we recommend Retargeting campaigns. I’d love to assist you in optimizing your campaigns to improve performance and meet your expectations.

Once again, we value your input and are committed to improving our services. Please let us know how we can turn your experience around. Feel free to reply to the email I've sent to you with any questions.

Thank you, and I hope to hear from you soon.

Warmest regards,
Tatiana

December 12, 2024

A very solid experience that is boosted by an attentive customer support team. With their help, all of our ads were able to be implemented effectively and efficiently!

rikumo
United States
Over 2 years using the app
Edited March 27, 2025

AdRoll does a good job with our retargeting ads :) LOVE it! They can help with some good creatives too. Cheers!

Dr. JimZ
United States
Over 1 year using the app
December 11, 2024

A fantastic APP and amazing customer service.

I have been using AdRoll for Marketing and Advertising for years and it's a game changer.

I highly recommend Adroll.

Compleat Angler Australia
Australia
10 months using the app
August 31, 2024

My Experience with AdRoll as a Small Store Owner

As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience:

Pros:
Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address my concerns promptly.

Cons:

Complex Platform: Setting up a campaign on AdRoll was much more complicated than I anticipated. The interface is not user-friendly, making it difficult to navigate and understand.

Tedious Upload Process: The image upload process was time-consuming. I had to upload each size of every picture individually, which took a lot of time and effort.

Approval Issues: After all the work of uploading, only two images were approved. The rest were rejected without clear explanations, leading to frustration.

Limited Impact: I ran ads for a week with the few approved images, but unfortunately, I didn’t see any noticeable results. The return on investment was disappointing.

Difficult Cancellation Process: Canceling the account was a hassle. AdRoll doesn’t easily remove your credit card information, and even after canceling, there’s a risk of being charged. I strongly recommend ensuring that your account is fully removed and monitoring your bank account closely after canceling.

Conclusion:

In the end, I uninstalled AdRoll because it didn’t work for me. While it might be effective for others, in my opinion, it was a waste of time and resources. Small store owners should be aware of the challenges, particularly with image approvals and the cancellation process. This was my personal experience, and I hope it helps others make an informed decision.

SOMM DIGI
United States
11 days using the app
AdRoll replied September 2, 2024

Hi there,

I am Rohini from the AdRoll Customer Support team.

Firstly, I’d like to thank you for bringing this to our attention. I’m genuinely sorry that your experience wasn’t satisfactory, and I regret any inconvenience you’ve faced.

After reviewing your account, I understand your concerns regarding the approval of ads. Due to policy restrictions, there were some ads we couldn't approve. I understand we could have communicated this better and made the process smoother for you. While our platform is designed to be user-friendly, I understand it might feel complex initially because of the extensive features we offer.

However, to assist with it, we've included navigational steps in our help articles, and our Customer Support team is always available via live chat or email. We can also provide screenshots to make it easier. The process of uploading ads should be quick if the ad images meet all the requirements.

Regarding account cancellation, this is handled on the backend to ensure no active campaigns are running, which could prevent unwanted charges. Thus, we encourage reaching out to our support team to facilitate this process and avoid any complications.

We hope this clarifies the situation and I’d also like to follow up with you personally to make this right for you. I have sent you an email, so please reply at your convenience, and I will be happy to assist you further.

I’m dedicated to regaining your trust and proving the value of our service. Your satisfaction is our priority, and we’re fully committed to resolving any issues.

Thanks,
Rohini