Reviews (328)

Overall rating
4.3
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants value this app for boosting conversions and sales through effective retargeting. It enhances traffic, click-through rates, and ROAS with seamless Shopify integration. The app supports multi-channel advertising, dynamic product ads, and audience segmentation, backed by robust analytics. Its user-friendly interface simplifies campaign management. Merchants praise the responsive support team and time-saving automation features, allowing focus on other business areas.

December 11, 2025

Horrible, they ruin your website with all the pop-ups- the ruin the store do not use at all.

TravelTimesAwait
United States
6 days using the app
AdRoll replied December 14, 2025

Hi there,

I’m Rohini from the AdRoll Customer Support team.

Firstly, I'd like to thank you for sharing your feedback. We’re genuinely sorry to hear about your experience, as causing disruption to a website is never our intention.

I want to assure you that integrating our app does not automatically add pop-ups to a website. That said, we understand that something didn’t work as expected in your case, and we truly want to help resolve it. At the moment, we’re unsure which specific pop-up may have caused the issue, and identifying it would allow us to assist you more quickly or address any setup-related concerns.

I’d love to follow up with you personally, so I’ve sent you an email. When you have a moment, please feel free to take a look. I’d really appreciate the chance to regain your trust and show you the level of service we strive to provide. Your satisfaction is our top priority, and we are committed to resolving any issues.

Thanks,
Rohini

July 19, 2024

I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500.

What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing.

Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.

Grow Vitamin
United States
12 months using the app
AdRoll replied July 22, 2024

Hi there, thank you for your feedback.
I’m Tatiana from the AdRoll Customer Support team.

First, I would like to thank you for your honest feedback regarding our platform's UI. AdRoll values transparency and appreciates your input. I’m truly sorry to hear about your disappointing experience. We aim to make our interface user-friendly, and I apologize if it felt confusing. Our platform might initially seem complex due to the wide spectrum of services we offer. However, we’re always here to provide step-by-step guidance through screenshots or personalized video recordings to help you navigate the setup process smoothly.

Regarding your campaigns, I understand your frustration with the ROI and billing. Our Brand Awareness campaigns are designed to attract new visitors, but for better sales results, we recommend Retargeting campaigns. I’d love to assist you in optimizing your campaigns to improve performance and meet your expectations.

Once again, we value your input and are committed to improving our services. Please let us know how we can turn your experience around. Feel free to reply to the email I've sent to you with any questions.

Thank you, and I hope to hear from you soon.

Warmest regards,
Tatiana

Edited May 16, 2025

DO NOT USE!!!

UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!!

We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00

I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it.

I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc.

It seems they have done this before to others and will use any means necessary to scam you.

Kaspar Sovrano
Australia
11 days using the app
AdRoll replied May 15, 2025

Hi Kaspar, thank you for sharing your feedback.

I want to start by sincerely apologizing for the experience you’ve had.

I’ve reviewed the latest status, and I can confirm that our Finance team processed refund on May 16th. If you haven't seen the funds yet, we recommend reaching out to your bank provider for more information on the transaction status.

We understand that this situation has caused inconvenience, and we're fully committed to making it right. To help ensure smooth communication, I’ve also sent you an email directly. I’d be happy to hear from you and assist further whenever you're ready.

Sincerely,
Tatiana

October 21, 2022

I was unable to get adequate ad designs from the design team. After a period of weeks we decided not to continue with AdRoll. They made it a nightmare to get our data removed from their system. Think very carefully before allowing AdRoll to integrate with your store.

BigTopShirtShop.com
United States
Over 2 years using the app
AdRoll replied October 27, 2022

Hello there,

This is Ewa from AdRoll's Customer Support Team,

Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. I am very sorry to hear we haven’t met your expectations.

I see that your account with AdRoll is now closed - I'm very sorry to see that. If you have time, I’d love to follow up with you to understand the improvements needed to earn your recommendation. Currently, our supervisors are looking deeper into your request with regards to removing the personal data - I'll make sure you'll get an update as soon as possible.

Feel free to reply to the emails send if you’re open to discussing more.

Cheers,
Ewa

September 30, 2019

Steer clear as they figure out their re-branding. Not only do they track conversions based on impressions (customer sees the ad then purchases then they attribute the sale to their efforts...) After years of service, they suddenly installed a GDPR popup without consulting with us first. We are a Canadian company that does not do business in the EU. Total waste of time and lack of oversight.

Goodness Me!
Canada
Almost 2 years using the app
AdRoll replied October 10, 2019

Hello there!

This is Ewa from AdRoll's Marketing Team.

Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. I am very sorry to hear we haven’t met your expectations. If you have time, I’d love to follow up with you to understand the improvements needed and offer my help with any problems you’re having. We have reached out to you via email, please do let us know if there is anything we can do to earn your recommendation.

Thank you!

Ewa

November 12, 2019

I use this application but it is time for the software and platform experience to improve. They have very old ads, they must update the platform more, listen more to the client and stop seeing only their benefit. The ads show the comparative price instead of the actual price, it is a software disaster, they charge the money and the ads last forever to approve them, what kind of service is this? Shopify should not let these applications work under your shoulder, what they do is go to companies instead of helping them to get up. I do not recommend this application.

Ultra Seller
United States
Over 1 year using the app
AdRoll replied November 14, 2019

Hello there,

This is Ewa from AdRoll's Marketing Team.

Thank you for taking the time to let us know how we’re doing. I am very sorry to hear we haven’t met your expectations. Our Customer Support Leadership Team has just followed up with you, please do let us know if there is anything more we can do to earn your recommendation.

Cheers,

Ewa

September 21, 2018

Spend $ 2000, only 25 website clicks. Very unsatisfied.
Made 6 campaigns but nothing. This is disappointing and losing money.

Spandexbyyard
United States
7 months using the app
Edited August 3, 2023

AD ROLL DOESN’T WORK. DON’T USE IT! They sucker you into buying a membership that you can’t get out of. There are other free options out there that works a lot better such as Taboola (which is the same platform they use), AdWords, MSN Ads and more. I signed up because I was given an account manager that helped me manage my account and I thought she was going to make this easy. Well, she helped me create ad campaigns and creatives with MISTAKES on it that were used in paid ads. I thought having an account manager was to help me, not for me to double check her work. She eventually stopped responding and I don’t know what happened to me. No one at Ad Roll said anything either. After complaining, Tatiana appeared and she has been wonderful in trying to help me. But ultimately, even with her excellent customer service and support, Ad Roll just doesn't work. She is trying to help me make this work, but until it works. I need to warn other Sellers about this platform because I wish I read the other 84 one star reviews before I paid for a membership. If they just refunded me, I would not have complained.

If you already paid for Ad Roll and find yourself in a similar situation, leave a 1 star review so we can contact each other to try find a way to get our refunds. Please feel free to reach out to me directly too.

I don’t write complaints, but this company is a scam and people need to stay away from them.

Sapo All Natural
United States
7 months using the app
AdRoll replied June 28, 2023

Hello,

Tatiana here from the AdRoll Customer Support Team.
I wanted to express my gratitude for sharing your feedback with us.

I'm truly sorry to hear that the results of your campaigns did not meet your expectations, and that you experienced some issues with the Free Ads Request. Please know that we take your concerns seriously and are committed to addressing them promptly. Our goal is to ensure your satisfaction throughout the entire process.

I have already contacted you via email, and I kindly request that you take a moment to check your inbox. I genuinely hope to have the opportunity to rebuild your trust and showcase the exceptional quality of service we are renowned for.

Warmest regards,
Tatiana

Edited June 18, 2023

Update after AdRoll answer: Just proving this third party app recommended by Shopify is a scam. They claim I opted out to receive invoices which is something I never did and does not even make sense to have done. I have been working with Shopify and the app store since 5 years now and I have never had such issues and charges for an app we have never used: 80 USD per month! Unbelievable.

Be careful! This app is a total scam. There is NO free plan and if you uninstall it from Shopify store, they still charge you so you need to specifically cancel via their portal. Also, they DO NOT send invoices if you do not "tick" on a specific place in their settings so if you miss the payments in your account statement (like I did), they will continue charging you without giving you any notice even though you do not use their service at all. And no refund! I could not even run and test their service due to currency issues on their side. @Shopify, do you even read the feedback about the apps you offer on your store? I can see a lot of similar cases and no action taken neither by you, neither by Adroll.

Drekka
Bulgaria
7 months using the app
AdRoll replied June 16, 2023

Hi there,

Tatiana from AdRoll's Customer Support team here.

Thank you for sharing your feedback with us. I truly appreciate your constructive input as it helps us identify areas where we can enhance our services and ensure that our valued customers feel confident and well taken care of.

I understand that you may be experiencing frustration due to several concerns, and I would be happy to address them individually below.

We do offer a Free plan called "Ads Only" with no platform charges. It allows you to run Web Display ads using our Dynamic CPM pricing model. The plan you were charged for is our paid Marketing and Ads Plus package, which includes additional features like importing social channels, unlimited emails, marketing recipes, and Ad Credits for web campaigns.

Deleting the AdRoll app from your Shopify store doesn't automatically cancel the paid package as this is a different platform. You need to cancel the plan from your dashboard settings if you no longer wish to use it. By doing so, you can avoid further charges.

By default, invoices are sent to your mailbox. However, if you manually opted out of receiving them, you may not receive invoices via email.

Regarding refunds, customers are responsible for purchasing or canceling our paid subscription plans. If technical issues prevented you from utilizing the plan or canceling it, we can investigate and consider a complete refund. However, as a courtesy, our Finance team can refund up to one month's package amount.

We understand that you have raised concerns, and I want to assure you that our manager is actively addressing them. Your feedback is highly valuable to us, and we take it seriously. We are committed to making improvements based on your input to enhance your experience with our services.

Please let us know if there's anything else we may assist you with, we are always there for you.

August 1, 2016

I rarely take the time to write reviews, but this is definitely one of the worst-created platforms I've seen lately. It often doesn't work on my browser (chrome), it's incredible buggy, and often counter-intuitive. it's the only product where I will use a different browser to make things work, and something else will break. It never works the way I want it and in the meantime, the live chat agents are sending you 10 transcripts of your own frustration plus a customer survey. I can't put my finger on it, but this app just raises my blood pressure to boil.

Capehorn
United States
4 months using the app