Reviews (515)

Overall rating
4.2
Counts per rating level
  • 72% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 18% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for its user-friendly interface and seamless integration, making it easy to set up retargeting campaigns and sync product catalogs. They appreciate the effective retargeting tools, responsive customer support, and detailed analytics for optimizing campaign performance. The competitive pricing, advanced targeting, and comprehensive features like automation and multi-channel marketing are also noted for enhancing customer acquisition and boosting sales.

Edited October 17, 2018

Update 2:
The individual in charge of Shopify integration reached out to me and offered a $100 credit. So we turned the campaign back on and surprise - there's no credit. They billed me again. Incredible that they can continue to defraud Shopify customers and Shopify allows them to still be listed in the marketplace.

Update:
The outsourced customer service team is very difficult to work with, remarkably incompetent. When I try to run a campaign for $10/day, they attempt to preauthorize my card for $896. They are unable to offer solutions. I have to spend time explaining their system to them. Finally spoke to a US based team member who promised to get back to me with a solution - that was 2 months ago - still waiting for that solution.

Original review:
Spent $2,000 on their automated retargeting campaigns. Spent several hours talking to customer service over the past few months in an effort to optimize and improve campaigns. The end result was only 16 conversions. $125 per conversion made this an expensive failure.

Jackies Chocolate
United States
5 months using the app
September 12, 2020

Buggy. Needed to contact support multiple times to finish basic tasks.
Very high CPC. Worst of all: Takes credit for conversions it didn't even get me!
1 saving grace: Tech support is very responsive.

GyroAir
United States
12 months using the app
October 30, 2017

Appears to be working but the setup was challenging. Still unsure about costs and control of ad spend but I am able to create my own ads which is good. Help has been responsive and I have my fingers crossed I can make it profitable.

Jasper Swag
Canada
12 months using the app
August 5, 2016

Looks promising until you play around with it.

Msab Trial 1
United States
12 months using the app
August 1, 2016

I rarely take the time to write reviews, but this is definitely one of the worst-created platforms I've seen lately. It often doesn't work on my browser (chrome), it's incredible buggy, and often counter-intuitive. it's the only product where I will use a different browser to make things work, and something else will break. It never works the way I want it and in the meantime, the live chat agents are sending you 10 transcripts of your own frustration plus a customer survey. I can't put my finger on it, but this app just raises my blood pressure to boil.

Capehorn
United States
4 months using the app
Edited February 8, 2017

The absolute worst customer service of all time. PATHETIC
If you think this is an option for you my advice is to make sure you learn as much as possible from your account rep you have the first 30 days; take notes and make sure your tracking pixels are working because afterward you are totally on your own. The online chat cannot answer questions. They will create a ticket and not follow up. AdRoll must be very successful for some because they do not care about helping you once you are a regular customer. I paused my campaign for several months and when I had more money to spend on a campaign the support was extremely negligent; they were unable to assist in making sure my tracking pixels were working properly. After 100,000+ ad impressions my ROI was literally 0%. Sign up at your own risk. FYI: when you do a search in their Help section under "cancel my account" there are no results!

Arbuckle Coffee
United States
4 months using the app
November 28, 2018

Been using it for 4 months spend around $400 a day ($12,000 a month). It's far less effective then other ad retargetting systems. Google will get you a lot more traffic for $400 a day. With Adroll we get only 65-100 clicks a day were with google for $400 we got closer to 400 to 600 a day and a lot more coverage and conversion. The reporting basically reports anyone who sees the ad and buys something, not always people who click on it. Stay away. Use Creito, Yahoo, Google, anything but AdRoll. I paused everything and deleted my account today, my agency suggested them. Otherwise I would I shut down long ago. If your agency suggests them look for a new agency also, it means they don't know anything about online marketing.

LeatherUp USA
United States
4 months using the app
December 5, 2019

Worst experience the second time, Not approved charges $$$ and never get money back, NO customer service support by phone. Don't use this app and this company!!!

Loyal Build
United States
4 months using the app
AdRoll replied December 9, 2019

Hello there,

This is Ewa from AdRoll's Marketing team.

Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. I am very sorry to hear we haven’t met your expectations.

We have investigated your account and noticed a few tickets related to the described issue. Do you mind checking the #1205439 ticket at loyalbuildinfo@gmail.com? Also, we got in touch with Kristin Garrett, please do respond to the emails generated, once you have a minute, we'll be happy to explain the payment method authorizations further.

Appreciate your understanding,

Cheers,
Ewa

February 20, 2022

Great customer service, they could easily solve my problem online in a few minutes. Their chat system is great and quick response.

Spice In Kitchen
Australia
8 months using the app
January 17, 2017

Why can't we choose zero stars?

I tried AdRoll twice for my company and noticed awkward billing and click attribution both times.

In the first instance, everything was moving along fine. Then, all of a sudden my charges per click increased exponentially. Concerned, I paused my campaign and then ended that round.

I returned to the platform in January of 2017. Even though my customer base was small, they were maxing out my daily spend. Which I wouldn't have minded. However, I noticed that their click attribution wasn't even close to what I was seeing in Shopify or Google analytics. I contacted customer support and it was clear the rep was "grasping for straws," providing me more excuses than solutions and only exasperating my concern regarding this company.

Personally, I hate working with online ad companies who are not transparent regarding their billing/attribution practices. There are plenty of other options out there. Facebook has their own Dynamic Ads protocol as does Google. I have lost far too much money using AdRoll and I hope this review saves other stores from similar pains.

Spirit And Groove
United States
4 months using the app