Reviews (515)

Overall rating
4.2
Counts per rating level
  • 72% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 18% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for its user-friendly interface and seamless integration, making it easy to set up retargeting campaigns and sync product catalogs. They appreciate the effective retargeting tools, responsive customer support, and detailed analytics for optimizing campaign performance. The competitive pricing, advanced targeting, and comprehensive features like automation and multi-channel marketing are also noted for enhancing customer acquisition and boosting sales.

October 11, 2021

A very simple interface as compared to the complex Fb ad manager. I have started with 1 campaign so can't comment on performance as of now. I will edit my review after few weeks.
Special thanks to Rishiraj who was the support executive on chat as he was patient enough to hear and solve all my queries.

RishiRich Jewels
India
3 months using the app
August 24, 2023

my ads have always done okay but with Adroll my ads literally tanked. i stopped using them and the other day i get a bill from them. tried to work it out with support staff but nothing. this is a company i do not recommend.

The Wandering Moon Co.
Australia
About 1 month using the app
AdRoll replied August 29, 2023

Hi there,

This is Rohini from AdRoll's Customer Support Team.

I sincerely apologize that the results of your campaign did not align with your expectations. Additionally, I understand that there are concerns about the associated charges.

I reviewed your profile and could see that we have charged for the Lookalike campaign which served impressions. I want to assure you that we do not impose charges if a campaign or plan has been ended/canceled.

Please know that the amount we collected was a part of the ad campaign spend which is not included in the monthly subscription plans.

Our pricing model for the display ad campaign is based on dynamic CPM where we charge you only for the impressions served. The subscription plan does not include the display ad campaign spend. We have mentioned it in our pricing article here: https://www.screencast.com/t/KakPJoDwpfNN.

That being said, I see that the plan was canceled before renewal and as a result, we didn't charge for it as it was in the free trial.

If you have time, I’d love to follow up with you to understand your goals and offer my help, hence, I will write a detailed email. I hope that helps.

Regards,
Rohini

January 17, 2017

Why can't we choose zero stars?

I tried AdRoll twice for my company and noticed awkward billing and click attribution both times.

In the first instance, everything was moving along fine. Then, all of a sudden my charges per click increased exponentially. Concerned, I paused my campaign and then ended that round.

I returned to the platform in January of 2017. Even though my customer base was small, they were maxing out my daily spend. Which I wouldn't have minded. However, I noticed that their click attribution wasn't even close to what I was seeing in Shopify or Google analytics. I contacted customer support and it was clear the rep was "grasping for straws," providing me more excuses than solutions and only exasperating my concern regarding this company.

Personally, I hate working with online ad companies who are not transparent regarding their billing/attribution practices. There are plenty of other options out there. Facebook has their own Dynamic Ads protocol as does Google. I have lost far too much money using AdRoll and I hope this review saves other stores from similar pains.

Spirit And Groove
United States
4 months using the app
May 12, 2023

Be aware that even if you cancel your plan and don't complete or launch any campaigns AdRoll will run "lookalike campaigns" and charge you.

CraftandMason
United States
About 1 month using the app
AdRoll replied May 17, 2023

Hi there,

This is Rohini from AdRoll's Customer Support Team.

Firstly, I'd thank you for taking the time to share your feedback regarding your recent experience with us. We value your input and are genuinely sorry to hear about your dissatisfaction.

We strive to provide exceptional service and regret that we fell short of your expectations. I reviewed your profile and could see that we have charged for the Lookalike campaign which served impressions. Trust me, we do not charge if the plans/campaigns ended. Also, I trust your words and I'd love to follow up with you personally to investigate in this regard and do my best to resolve it.

I have emailed you, could you please check your inbox, whenever you have a minute? I hope for the opportunity to regain your trust and demonstrate the quality of service that we are known for.

Thank you!
Rohini

September 29, 2017

Very nice system and I am all tensions free and relaxed. I am getting very good results. Highly Recommended

Ordergiftsonline
India
3 months using the app
February 24, 2017

I was concerned by the 1-star reviews I saw here and asked AdRoll about it. It turns out most of these people had issues with the billing system, which has since been changed.

My experience: great results, but you should understand how the platform works, and be sure to get an account manager. This is an "app" in shopify but it actually is used on a ton of platforms. They create all of your ads, which is nice. Also the billing and reporting is really straightforward.

If you are getting a decent amount of traffic and can get on board with one of the AdRoll account managers, this is a great platform. If you're just getting started and only have a few visitors and want to do everything yourself, then maybe look elsewhere.

Yellowdwarf
United States
3 months using the app
January 6, 2016

Super easy to set up campaigns and the complimentary ads to start looked amazing! Love the $60 credit to to take it for a test drive :)

The Scarlet Boutique
United States
3 months using the app
Edited August 17, 2021

I'm just starting and had some issues but within minutes Gary has helped me out and was everything clear. No waiting for customer service. Really great experience. I will explore more of the app and have a good feeling about it.

Tadalu
United States
3 days using the app
Edited April 7, 2018

Edit: Soon after the review they fixed the problem for me.

Worst support I have ever seen. The "team" has no idea what they are doing. I have a problem that prevents me from using the app, very simple problem that they have no idea how to fix. I'm happy to change this review later if they get something done. I have tried to get this fixed forever now but the support is full of unprofessional people who have no idea what they are doing.

Nopstores
Finland
3 months using the app
June 16, 2016

Can we leave zero stars?
Adroll has a known issue with double reporting in Facebook. They did not tell me about this upfront, but had no problem taking my money for 40 days until I noticed and ran my own reports.

So I shut off my FB ads and my web ads still have errors. Adroll is taking credit for sales that have not been generated. Simple match can show what all my ad funnels are generating for me. Adroll always had inflated numbers.

No compensation offered. While I do not think they are intentionally trying to cause issues, it is clear that they do not care.

Islandjay
United States
3 months using the app