AdRoll Marketing & Advertising

AdRoll Marketing & Advertising

Pricing
Free plan available
Highlights
Popular with businesses in United States
Works with the latest themes
Rating
4.0 (489)
Developer
AdRoll

Run retargeting campaigns across display ads, social ads & email — from one place.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads that feature your products on millions of websites
  • Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
  • Email: Pair (unlimited!) emails with ads for peak performance
  • Automations: Run pre-optimized retargeting campaigns across ads and email
  • Reporting & Analysis: Centralize performance metrics in one place
Highlights
Popular with businesses in United States
Works with the latest themes

Launched

August 19, 2015

Languages

English

Categories

Works with

Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, TikTok, Klaviyo

Pricing

External charges may be billed by AdRoll separately from your Shopify invoice. Learn more

Ads

Free to install

Minimum budget of $5/day required for ad campaigns.

  • Access to Display, Native and Video Ads
  • Reporting & Insights
  • Audience Segmentation
  • AdRoll Rewards Program (Earn Free Monthly Ad Credits)

Marketing & Ads+ 1

$40 / month

or $432/year and save 10%

$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations (TikTok, Meta, Pinterest)
  • Unlimited Email Sends

Marketing & Ads+ 2

$80 / month

or $864/year and save 10%

$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations (TikTok, Meta, Pinterest)
  • Unlimited Email Sends

Attribution Add On

$300 / month

or $3,240/year and save 10%

Can only be added onto Marketing & Ads+ packages

  • Cross-channel attribution dashboard:
  • Integrated platform reporting
  • Insights into top performing channels
  • Attributed conversions analysis

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (489)

Overall rating
4
Counts per rating level
  • 71% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 18% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for optimizing ad campaigns due to its seamless Shopify integration and user-friendly interface. It offers advanced targeting options and a comprehensive overview of campaign performance. The support team is praised for their knowledge, responsiveness, and proactive approach. The retargeting feature is particularly valued for improving ROI.

May 13, 2024

RMS has found AdRoll to be an exceptional tool for display marketing. The platform's user-friendly interface and advanced targeting options allowed us to create tailored ads that reached the right audience with precision, ultimately maximizing our advertising ROI.

RMS Beauty
United States
Over 3 years using the app
May 9, 2024

Great customer service. Love the ease with which we can integrate Shopify retargeting

PhotoSpring Inc
United States
About 3 years using the app
June 7, 2024

I had may ploblems with Ad Roll :

1. Dynamic Campaign Photos Problem: Dynamic campaigns often select random product images, ruining the brand’s image.

Impact: This can seriously compromise the visual identity and appeal of the brand, especially for a luxury fashion brand that relies heavily on aesthetic consistency.

2. Logo Issues Problem: The color of the logo changes in the dashboard, and support does not provide a way to monitor if the logo appears correctly in the campaigns.
• Impact: The inability to verify the integrity of the logo in advertising campaigns creates uncertainty about the brand’s presentation.

3. Campaign Previews Problem: Even though you can see the campaign preview in the dashboard, it is not possible to get a control link to see how the campaign actually runs online. Support only provides textual reports, without the possibility to visually verify the campaigns in real-time.
Impact: Without being able to see a live preview of the campaigns, it is difficult to ensure that they are in line with the brand’s image and values.

4. Cookie Banner Issues:
Problem: After setting up a customized cookie banner, it was removed without notice, forcing the use of a system banner that is aesthetically displeasing. Impact: This not only ruined the homepage’s aesthetics but also created potential legal issues.

Conclusion:

Wasted Time: Hours spent configuring Shopify integrations and trying to resolve issues with support without success.

Legal Risks: The sudden removal of the customized cookie banner could lead to legal non-compliance.

Overall Negative Experience: The combination of these problems led to a frustrating and inefficient experience.

Advice:

Based on My experience, it seems prudent for luxury fashion brands to consider alternatives to AdRoll that offer greater control over the aesthetics and consistency of advertising campaigns, as well as more transparent and reliable support.

Celeste Pisenti
Italy
4 days using the app
AdRoll replied June 10, 2024

Hi Celeste, thank you for sharing your feedback with us. I am sorry to know our support did not meet your expectations. We've thoroughly reviewed every concern and every chat conversation with you. Here are our findings:

Regarding Dynamic Creatives: As the name suggests, Dynamic Banners showcase products from your website dynamically based on the customer's activity (Retargeting campaign) or the most popular products in the Brand Awareness campaign when the user has never visited your site before. The products shown in the Dashboard are just templates, and we also provide Demo Links to demonstrate how they may look in a live environment.

Logo Color: Please know that there has been no issue with the color of your logo. While we acknowledge your feedback about discrepancies in color between the Dashboard and the live environment, the logo was being displayed accurately in live banners. However, we have taken this feedback seriously and shared it with the Product Team to improve our services and ensure clarity for all our clients. Thank you for bringing this to our attention; your insights are invaluable to us.

Verifying Campaigns live in action: Our team has provided detailed instructions on how to view the banners live by retargeting yourself with your own banners. While it's a hassle-free process, it may require time to be captured with cookies and post retargeted.

GDPR banner (Customized Cookie Banner): We want to clarify that the customized cookie banner embedded in your website's source code cannot be removed by anyone without access to your website. Once you've accepted or rejected the Cookie Banner, it won't be displayed again unless cache and cookies are cleared. To verify this, kindly use Incognito mode (or clear cache and cookies) and revisit your website; you should see your cookie banner without any issues.

We hope this clarifies the situation you've been experiencing. Please know that we're fully committed to assisting you further and ensuring your experience with us is as smooth and positive as possible. If there's anything else we can do to help, please don't hesitate to reach out.

Additionally, I've sent the email to you to ensure our communication remains seamless. Feel free to respond to it, and I'll gladly address any additional concerns you may have.

Warmest regards,
Tatiana

Support

AdRoll can answer any questions you have about AdRoll Marketing & Advertising.

Developer

AdRoll

2300 Harrison Street, San Francisco, CA, 94110, US

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