Reviews (287)

Overall rating
4.4
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
October 4, 2025

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

Nationwide Trailer Parts
United States
Over 6 years using the app
October 2, 2025

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

Bargain Balloons Canada
Canada
Over 1 year using the app
September 29, 2025

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

Panda
United Kingdom
Over 1 year using the app
September 24, 2025

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

KickAss Products
Australia
8 months using the app
September 24, 2025

Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.

Carex
United States
Over 5 years using the app
June 25, 2025

We've been using AdRoll to help drive customer retention and scale our remarketing efforts across web and social platforms. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance seamless.

The dashboard provides clear insights into campaign performance, ROAS, and customer journey metrics. We've especially appreciated the ability to run both retargeting and prospecting campaigns from one platform.

Their support team has also been responsive and helpful in optimizing our campaigns and providing best practices.

If you're a growing eCommerce brand looking for an easy-to-use remarketing solution with solid customer support, AdRoll is definitely worth considering.

Lawrence K

JLUXLABEL
United States
4 months using the app
Edited May 16, 2025

DO NOT USE!!!

UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!!

We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00

I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it.

I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc.

It seems they have done this before to others and will use any means necessary to scam you.

Kaspar Sovrano
Australia
11 days using the app
AdRoll replied May 15, 2025

Hi Kaspar, thank you for sharing your feedback.

I want to start by sincerely apologizing for the experience you’ve had.

I’ve reviewed the latest status, and I can confirm that our Finance team processed refund on May 16th. If you haven't seen the funds yet, we recommend reaching out to your bank provider for more information on the transaction status.

We understand that this situation has caused inconvenience, and we're fully committed to making it right. To help ensure smooth communication, I’ve also sent you an email directly. I’d be happy to hear from you and assist further whenever you're ready.

Sincerely,
Tatiana

December 16, 2024

AdRoll has been incredibly helpful for our marketing campaigns. The platform is user-friendly and offers powerful tools for audience targeting, retargeting, and campaign optimization. It has significantly improved our ad performance and allowed us to engage with our audience more effectively across channels. The insights and reporting features are also excellent, providing clear data to make informed decisions. Overall, AdRoll has been a valuable addition to our digital marketing toolkit, and I highly recommend it to businesses looking to scale their online advertising efforts.

ResMed Australia
Australia
Over 1 year using the app
December 11, 2024

AdRoll's retargeting solutions have significantly boosted our sales by re-engaging website visitors who didn’t initially convert. The platform’s advanced targeting and personalization features ensure our ads are shown to the right audience at the right time. With AdRoll, we’ve seen increased ROI and a measurable lift in customer acquisition.

VitalSleep
United States
Over 3 years using the app
December 11, 2024

AdRoll has been a game-changer for our Shopify store! The integration is seamless, and the retargeting features help us bring back customers and boost sales. Easy to set up and delivers great results. Highly recommend!

Lister Cartwright
United Kingdom
3 months using the app