Reviews (326)

Overall rating
4.3
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app valuable for boosting customer reach and conversions through effective retargeting and brand awareness campaigns. It integrates seamlessly with Shopify, supporting multi-channel campaigns and offering features like dynamic ads and audience segmentation. The intuitive dashboard aids data-driven decisions, while automation saves time. Exceptional customer support is frequently praised for strategic advice and efficient issue resolution, enhancing campaign optimization and performance tracking.

November 9, 2025

AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place.

The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.

Hair Stylist Co.
Australia
Over 1 year using the app
October 4, 2025

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

Nationwide Trailer Parts
United States
Over 6 years using the app
September 24, 2025

An excellent option for those who love analytics. It automatically collects and organizes key data, presenting it in an intuitive, easy-to-read dashboard. Insights are clear, actionable, and delivered without the usual complexity, making it perfect for both beginners and experienced marketers. Its automation saves hours of manual work and turns raw data into meaningful trends with just a glance.

Progenex
United States
Almost 6 years using the app
September 24, 2025

Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.

Carex
United States
Over 5 years using the app
October 2, 2025

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

Bargain Balloons Canada
Canada
Over 1 year using the app
September 29, 2025

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

Panda
United Kingdom
Over 1 year using the app
December 11, 2024

this is a highly recommended retargeting platform... only issue is being in Australia there is limited support due to timezone differences. I still use it nonetheless.. but wish there was more dedicated support for AUS based clients

Alamour The Label
Australia
Over 8 years using the app
December 11, 2024

As the sole marketing person at a small company I need to find the most efficient ways to market our products across different channels. Adroll provides us an easy way to set up web banner ads that can be set to retarget, reach lookalike audiences, or target based on demographics and interests. While they offer other functionality for email and social advertising, the ease of creating web banner ad campaigns has been most helpful to our small company.

AtmosFX Digital Decorations
United States
About 8 years using the app
September 24, 2025

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

KickAss Products
Australia
8 months using the app
Edited December 11, 2024

AdRoll has been an excellent tool for our footwear business. We run ads continuously throughout the year, and it is easy to make adjustments on the fly. Whether it be dynamic ads pulled straight from our product feed, video, or static displays, each option allows for a range of customizable features that can be tailored to fit our exact needs. I highly recommend to any digital marketer or online business looking to expand their ad strength and visibility across the internet!

Lems Shoes
United States
About 6 years using the app