AdRoll Retargeting Platform

AdRoll Retargeting Platform

by AdRoll

Inspire action across ads, email, and your online store

3.4 of 5 stars(139 reviews)

Maximum Reach

Place online ads across desktop and mobile inventory on Google, Yahoo!, Facebook, Instagram, AppNexus, OpenX, and over 500 leading networks.

Expert Retargeting

We distilled our experience working with over 37,000 advertisers down to a science and combined it with machine learning to get you results.

Flexible Segmentation

Over 300 intent signals calibrate the aim of your retargeted ads to make sure you reach high-intent customers with relevant ads.

About AdRoll Retargeting Platform

You've worked hard to build a business. Get people to shop more with AdRoll.

Whether it's attracting new shoppers or turning one-time visitors to loyal customers, AdRoll has got you covered. We'll help you reach all the right people with ads across the web, social networks like Facebook and Instagram, and even directly to their inbox.

Over 5000 e-commerce stores made $280 million with AdRoll last year.

In just a few clicks, you can install AdRoll and run campaigns without any developer time. Once you connect AdRoll to Shopify, we instantly create product recommendation ads (for free) based on your existing catalog and help you run them everywhere. We even create audience segments like shopping cart abandoners and past purchasers automatically so you don't have to worry.

Dynamic Product Recommendations Ads

With AdRoll, you’ll have access to our product recommendations engine. We’ll automatically sync your product feed catalog to build these personalized product recommendation ads. Our Design Squad team is also ready to help you get started by providing a complete set of ads designed by AdRoll designers upon your request.

New! Use our Yotpo integration to include your prodct reviews within dynamic product ads.

24/7 Customer Support

Our incredible support team is waiting and eager to help you via chat or email should you need any assistance. If you're more of a do-it-yourself kind of marketer, visit our comprehensive Help Center if you have questions.

Target your Email Lists

In order to track your potential customers across devices and browsers, this integration will send email addresses collected on your site to AdRoll for data and email services. AdRoll may persistently store and use hashed versions of these email addresses and combine these with email hashes from other customers to improve our services.

Got email lists in addition to recent visitors? Upload them to AdRoll to retarget your email audience with ads across the web and amplify the effectiveness of your email campaigns.

Integrates with

  • Facebook Custom Audiences,
  • Google AdWords,
  • Instagram,
  • HubSpot,
  • Yotpo,
  • Privy

See the app in action

Explore how the app works in an example store.

View example store

Media gallery



See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Set your own budget for your campaigns and update it as often as you would like.

Overall rating
3.4 of 5 stars
Based on 139 reviews

  • 5 of 5 stars
    53% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    34% of ratings are 1 stars

Most recent reviews


Lack of control, my CPM or CPA could never be reached. In-fact changing the settings seemed to make no difference at all so not sure why they allow the ability to change CPM or target CPA when it does nothing.


I reached out to get help and they responded that they wouldn't invest time with me to understand your platform unless I expressed how much money I would spend

Developer reply

March 23, 2020


We are extremely sorry to have left such an impression on you.

Please know that we are more than happy to work with, and provide all the support needed, to advertisers of all the sizes, no matter the budget. While it’s true that additional levels of support, such as phone support, is something reserved to higher spending accounts, we are available on chats and via email to every advertiser, regardless if they are spending or not.

We admit that our interaction could have been conducted better, and we’ve had a manager follow up with you directly with more details. We would greatly appreciate you extending the courtesy of responding to that email thread and consider receiving further help from our team.

Home on the Swan

Simple integration with Shopify. When compared to configuring FB Ads and Google Ads from the ground up massive time saver. Recommended by

Developer reply

February 6, 2020

Hello there,

This is Ewa from AdRoll's Marketing team.

It's always great to see such feedback from our advertisers, hope you're finding AdRoll well! If you had to pick the one thing that impressed you most about your AdRoll experience, what would it be?

If interested, send us an email at, and we will set up some time to chat.