AdRoll Marketing & Advertising

AdRoll Marketing & Advertising

Pricing
Free to install
Popular with stores like yours
Based in United States
Highlights
Works with the latest themes
Rating
4.2 (322)
Developer
AdRoll

Reach your customers wherever they go with retargeting campaigns across display, social & mobile.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads featuring your products on millions of sites & apps
  • Social Ad Integrations: Create social ads campaigns on TikTok, Meta & Pinterest
  • Automations: Run pre-optimized retargeting campaigns across display & social
  • Reporting & Analytics: Achieve ROAS with performance insights & benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Popular with stores like yours
Based in United States
Highlights
Works with the latest themes

Languages

English

Works with

  • Checkout
  • Facebook Custom Audiences
  • Google AdWords
  • Instagram
  • Yotpo
  • TikTok
  • Klaviyo

Pricing

External charges may be billed by AdRoll separately from your Shopify invoice. Learn more

Ads

Free to install

Minimum budget of $5/day required for ad campaigns.

  • Access to Display, Native and Video Ads
  • Reporting & Insights
  • Audience Segmentation
  • AdRoll Rewards Program (Free Ad Credits)

Marketing & Ads+ 1

$40 / month

or $432/year and save 10%

$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations:TikTok, Meta, Pin
  • Unlimited Email Sends

Marketing & Ads+ 2

$80 / month

or $864/year and save 10%

$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations:TikTok, Meta, Pin
  • Unlimited Email Sends

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (322)

Overall rating
4.2
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for its effective retargeting and dynamic product ads that increase conversions and customer returns. They value its user-friendly interface, seamless Shopify integration, and multi-channel campaign management. The app offers robust analytics, responsive customer support, and smart automations. Merchants also appreciate the strategic advice from account managers and report a strong return on investment due to advanced targeting and cost-effective marketing campaigns.

Edited May 16, 2025

DO NOT USE!!!

UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!!

We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00

I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it.

I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc.

It seems they have done this before to others and will use any means necessary to scam you.

Kaspar Sovrano
Australia
11 days using the app
AdRoll replied May 15, 2025

Hi Kaspar, thank you for sharing your feedback.

I want to start by sincerely apologizing for the experience you’ve had.

I’ve reviewed the latest status, and I can confirm that our Finance team processed refund on May 16th. If you haven't seen the funds yet, we recommend reaching out to your bank provider for more information on the transaction status.

We understand that this situation has caused inconvenience, and we're fully committed to making it right. To help ensure smooth communication, I’ve also sent you an email directly. I’d be happy to hear from you and assist further whenever you're ready.

Sincerely,
Tatiana

June 20, 2025

SCAM

the app seems fine but as soon as you put payment method they charge without permission things that nothing fits with ad marketing like hotels etc.. I had to block my card, don't download!

Crush Store
Italy
About 18 hours using the app
AdRoll replied June 22, 2025

Hi there,

I’m Rohini from the AdRoll Customer Support team.

First and foremost, I want to express my gratitude for sharing your experience with us. I’m truly sorry to hear that it wasn’t a positive one, and I sincerely regret any inconvenience it may have caused you.

I’ve taken a look at your account and can assure you that there have been no attempts made to collect any amount. I also noticed that there’s a campaign currently in draft status. When a campaign is launched, a "Temporary Hold" is placed to verify the payment method's validity as part of our standard approval process. Please note that this Temporary Hold is not an actual charge, and the amount is reversed immediately from our end.

Additionally, this information is available in the Campaign Budget Settings, clarifying that it’s not a charge. We strive to maintain transparency regarding our platform. Also, I can confirm that there were no attempts for the temporary hold as well. You may refer to this help article for more details - https://help.adroll.com/hc/en-us/articles/360049332892-Temporary-Hold-in-AdRoll
We set a high standard for ourselves, and I would love to follow up with you personally to address all your concerns and help you understand our platform better. I have sent you an email, so please feel free to reply at your convenience, and I will be happy to assist you further.

I am eager to regain your trust and showcase the excellence of our service. Your satisfaction is our top priority, and we are committed to resolving any issues.

Thanks,
Rohini

Edited June 22, 2025

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before.

Why We Love AdRoll:
Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard.
Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales.
Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work.
Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance.
Great Support – Their team is responsive and helpful whenever we have questions.

The Results?
Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers.

Final Verdict:
If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

Barnies Coffee & Tea Co.
United States
Almost 3 years using the app

Support

App support provided by AdRoll.

Developer

AdRoll

2300 Harrison Street, San Francisco, CA, 94110, US

Launched

August 19, 2015

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