AdRoll Marketing & Advertising

Name: AdRoll Marketing & Advertising
Brand: AdRoll
Rating: 4.1 (498 reviews)

Pricing: Free to install
Rating: 4.1 (498)
Developer: AdRoll

Run retargeting campaigns across display ads, social ads & email — from one place.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

Display Ads: Use dynamic ads that feature your products on millions of websites
Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
Email: Pair (unlimited!) emails with ads for peak performance
Automations: Run pre-optimized retargeting campaigns across ads and email
Reporting & Analysis: Centralize performance metrics in one place

Highlights: Popular with businesses in United States; Works with the latest themes

Languages

English

Works with

Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, TikTok, Klaviyo

Pricing

External charges may be billed by AdRoll separately from your Shopify invoice. Learn more

Ads

Free to install

Minimum budget of $5/day required for ad campaigns.

Access to Display, Native and Video Ads
Reporting & Insights
Audience Segmentation
AdRoll Rewards Program (Earn Free Monthly Ad Credits)

Marketing & Ads+ 1

$40 / month

or $432/year and save 10%

$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

All Free Features Plus:
Marketing Automations/Recipes
Social Ad Integrations (TikTok, Meta, Pinterest)
Unlimited Email Sends

Marketing & Ads+ 2

$80 / month

or $864/year and save 10%

$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

All Free Features Plus:
Marketing Automations/Recipes
Social Ad Integrations (TikTok, Meta, Pinterest)
Unlimited Email Sends

Attribution Add On

$300 / month

or $3,240/year and save 10%

Can only be added onto Marketing & Ads+ packages

Cross-channel attribution dashboard:
Integrated platform reporting
Insights into top performing channels
Attributed conversions analysis

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (498)

Overall rating

4.1

Counts per rating level

71% of ratings are 5 stars
355
6% of ratings are 4 stars
31
2% of ratings are 3 stars
11
2% of ratings are 2 stars
10
18% of ratings are 1 stars
91

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for boosting marketing and advertising efforts, noting significant increases in traffic and sales. They appreciate its seamless Shopify integration, user-friendly interface, and advanced targeting features, including dynamic product retargeting. The comprehensive dashboard and automatic visitor segmentation further enhance campaign management. Customer support is also a highlight, with merchants praising the responsive and knowledgeable team for their assistance in optimizing campaigns and troubleshooting.

November 9, 2024

My experience has been awesome with AdRoll. I had an issue that needed to be fixed and was taken care of by an assistant by the name of Meghana Nakirikanti in which she did an absolute awesome job in helping me out on which I was having trouble with. And again thank you guys so much for the awesome help.

Pawsome pets

United States

6 days using the app

October 23, 2024

"I deactivated this app, yet I keep receiving notifications from my bank every day, saying they want me to pay — one day 20€, another day 60€, and another day 100€. Now, when I finally had money in my account, they just took 64€, and then another time 103€, without any explanation for what and why, especially since I deactivated the app and don’t use it at all."

iellele

Italy

About 1 month using the app

AdRoll replied October 24, 2024

Hi there,

I am Rohini from AdRoll's Customer Support Team.

Firstly, thank you so much for taking the time to share your feedback. I truly appreciate it, and I’m really sorry to hear that your recent experience didn’t meet expectations.

We greatly value your input and are genuinely sorry to hear about your dissatisfaction. After reviewing your profile, I noticed the email notifications was about failed transactions, and I can see you’ve already uninstalled the AdRoll app but still received charges. We understand how concerning that is.

Also, our team member is in touch with our engineering team regarding this. I’d like to personally follow up on your case and ensure we get this sorted for you as soon as possible.

We understand how important it is to have a seamless and positive experience with our services, and we deeply regret any inconvenience you may have encountered.

I’ve sent you an email please take a look when you have a moment. I look forward to helping resolve this and restoring your confidence in us. I hope for the opportunity to regain your trust and demonstrate the quality of service that we are known for.

Thanks,
Rohini

August 31, 2024

My Experience with AdRoll as a Small Store Owner

As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience:

Pros:
Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address my concerns promptly.

Cons:

Complex Platform: Setting up a campaign on AdRoll was much more complicated than I anticipated. The interface is not user-friendly, making it difficult to navigate and understand.

Tedious Upload Process: The image upload process was time-consuming. I had to upload each size of every picture individually, which took a lot of time and effort.

Approval Issues: After all the work of uploading, only two images were approved. The rest were rejected without clear explanations, leading to frustration.

Limited Impact: I ran ads for a week with the few approved images, but unfortunately, I didn’t see any noticeable results. The return on investment was disappointing.

Difficult Cancellation Process: Canceling the account was a hassle. AdRoll doesn’t easily remove your credit card information, and even after canceling, there’s a risk of being charged. I strongly recommend ensuring that your account is fully removed and monitoring your bank account closely after canceling.

Conclusion:

In the end, I uninstalled AdRoll because it didn’t work for me. While it might be effective for others, in my opinion, it was a waste of time and resources. Small store owners should be aware of the challenges, particularly with image approvals and the cancellation process. This was my personal experience, and I hope it helps others make an informed decision.

SOMM DIGI

United States

26 days using the app

AdRoll replied September 2, 2024

Hi there,

I am Rohini from the AdRoll Customer Support team.

Firstly, I’d like to thank you for bringing this to our attention. I’m genuinely sorry that your experience wasn’t satisfactory, and I regret any inconvenience you’ve faced.

After reviewing your account, I understand your concerns regarding the approval of ads. Due to policy restrictions, there were some ads we couldn't approve. I understand we could have communicated this better and made the process smoother for you. While our platform is designed to be user-friendly, I understand it might feel complex initially because of the extensive features we offer.

However, to assist with it, we've included navigational steps in our help articles, and our Customer Support team is always available via live chat or email. We can also provide screenshots to make it easier. The process of uploading ads should be quick if the ad images meet all the requirements.

Regarding account cancellation, this is handled on the backend to ensure no active campaigns are running, which could prevent unwanted charges. Thus, we encourage reaching out to our support team to facilitate this process and avoid any complications.

We hope this clarifies the situation and I’d also like to follow up with you personally to make this right for you. I have sent you an email, so please reply at your convenience, and I will be happy to assist you further.

I’m dedicated to regaining your trust and proving the value of our service. Your satisfaction is our priority, and we’re fully committed to resolving any issues.

Thanks,
Rohini