AdRoll Marketing & Advertising

AdRoll Marketing & Advertising

Pricing
Free plan available
Highlights
Popular with businesses in United States
Works with the latest themes
Rating
4.0 (495)
Developer
AdRoll

Run retargeting campaigns across display ads, social ads & email — from one place.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads that feature your products on millions of websites
  • Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
  • Email: Pair (unlimited!) emails with ads for peak performance
  • Automations: Run pre-optimized retargeting campaigns across ads and email
  • Reporting & Analysis: Centralize performance metrics in one place
Highlights
Popular with businesses in United States
Works with the latest themes

Languages

English

Works with

Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, TikTok, Klaviyo

Categories

Pricing

External charges may be billed by AdRoll separately from your Shopify invoice. Learn more

Ads

Free to install

Minimum budget of $5/day required for ad campaigns.

  • Access to Display, Native and Video Ads
  • Reporting & Insights
  • Audience Segmentation
  • AdRoll Rewards Program (Earn Free Monthly Ad Credits)

Marketing & Ads+ 1

$40 / month

or $432/year and save 10%

$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations (TikTok, Meta, Pinterest)
  • Unlimited Email Sends

Marketing & Ads+ 2

$80 / month

or $864/year and save 10%

$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations (TikTok, Meta, Pinterest)
  • Unlimited Email Sends

Attribution Add On

$300 / month

or $3,240/year and save 10%

Can only be added onto Marketing & Ads+ packages

  • Cross-channel attribution dashboard:
  • Integrated platform reporting
  • Insights into top performing channels
  • Attributed conversions analysis

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (495)

Overall rating
4
Counts per rating level
  • 71% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 18% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate the app for its seamless Shopify integration, simplifying ad campaign management across display, social media, and email. They commend the user-friendly interface and robust targeting options. The customer service is noted for its responsiveness and expertise, with additional support from account management and educational resources. Reviews highlight successful retargeting campaigns that have notably increased site traffic, conversions, and sales.

July 19, 2024

I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500.

What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing.

Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.

Grow Vitamin
United States
12 months using the app
AdRoll replied July 22, 2024

Hi there, thank you for your feedback.
I’m Tatiana from the AdRoll Customer Support team.

First, I would like to thank you for your honest feedback regarding our platform's UI. AdRoll values transparency and appreciates your input. I’m truly sorry to hear about your disappointing experience. We aim to make our interface user-friendly, and I apologize if it felt confusing. Our platform might initially seem complex due to the wide spectrum of services we offer. However, we’re always here to provide step-by-step guidance through screenshots or personalized video recordings to help you navigate the setup process smoothly.

Regarding your campaigns, I understand your frustration with the ROI and billing. Our Brand Awareness campaigns are designed to attract new visitors, but for better sales results, we recommend Retargeting campaigns. I’d love to assist you in optimizing your campaigns to improve performance and meet your expectations.

Once again, we value your input and are committed to improving our services. Please let us know how we can turn your experience around. Feel free to reply to the email I've sent to you with any questions.

Thank you, and I hope to hear from you soon.

Warmest regards,
Tatiana

August 31, 2024

My Experience with AdRoll as a Small Store Owner

As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience:

Pros:
Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address my concerns promptly.

Cons:

Complex Platform: Setting up a campaign on AdRoll was much more complicated than I anticipated. The interface is not user-friendly, making it difficult to navigate and understand.

Tedious Upload Process: The image upload process was time-consuming. I had to upload each size of every picture individually, which took a lot of time and effort.

Approval Issues: After all the work of uploading, only two images were approved. The rest were rejected without clear explanations, leading to frustration.

Limited Impact: I ran ads for a week with the few approved images, but unfortunately, I didn’t see any noticeable results. The return on investment was disappointing.

Difficult Cancellation Process: Canceling the account was a hassle. AdRoll doesn’t easily remove your credit card information, and even after canceling, there’s a risk of being charged. I strongly recommend ensuring that your account is fully removed and monitoring your bank account closely after canceling.

Conclusion:

In the end, I uninstalled AdRoll because it didn’t work for me. While it might be effective for others, in my opinion, it was a waste of time and resources. Small store owners should be aware of the challenges, particularly with image approvals and the cancellation process. This was my personal experience, and I hope it helps others make an informed decision.

SOMM DIGI
United States
26 days using the app
AdRoll replied September 2, 2024

Hi there,

I am Rohini from the AdRoll Customer Support team.

Firstly, I’d like to thank you for bringing this to our attention. I’m genuinely sorry that your experience wasn’t satisfactory, and I regret any inconvenience you’ve faced.

After reviewing your account, I understand your concerns regarding the approval of ads. Due to policy restrictions, there were some ads we couldn't approve. I understand we could have communicated this better and made the process smoother for you. While our platform is designed to be user-friendly, I understand it might feel complex initially because of the extensive features we offer.

However, to assist with it, we've included navigational steps in our help articles, and our Customer Support team is always available via live chat or email. We can also provide screenshots to make it easier. The process of uploading ads should be quick if the ad images meet all the requirements.

Regarding account cancellation, this is handled on the backend to ensure no active campaigns are running, which could prevent unwanted charges. Thus, we encourage reaching out to our support team to facilitate this process and avoid any complications.

We hope this clarifies the situation and I’d also like to follow up with you personally to make this right for you. I have sent you an email, so please reply at your convenience, and I will be happy to assist you further.

I’m dedicated to regaining your trust and proving the value of our service. Your satisfaction is our priority, and we’re fully committed to resolving any issues.

Thanks,
Rohini

August 1, 2024

We've been using AdRoll for Marketing and Advertising for years and it's a game changer. The customer support team is very responsive and knowledgeable. I highly recommend this company / app!!

Greener Grass Design
United States
2 months using the app

Support

AdRoll can answer any questions you have about AdRoll Marketing & Advertising.

Developer

AdRoll

2300 Harrison Street, San Francisco, CA, 94110, US

Launched

August 19, 2015

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