AdRoll Marketing & Advertising

AdRoll Marketing & Advertising

Pricing
Free to install
Highlights
Popular with businesses in United States
Works with the latest themes
Rating
4.3 (326)
Developer
AdRoll

Reach your customers wherever they go with retargeting campaigns across display, social & mobile.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes. more
  • Display Ads: Use dynamic ads featuring your products on millions of sites & apps
  • Social Ad Integrations: Create social ads campaigns on TikTok, Meta & Pinterest
  • Automations: Run pre-optimized retargeting campaigns across display & social
  • Reporting & Analytics: Achieve ROAS with performance insights & benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Highlights
Popular with businesses in United States
Works with the latest themes

Languages

English

Works with

  • Checkout
  • Facebook Custom Audiences
  • Google AdWords
  • Instagram
  • Yotpo
  • TikTok
  • Klaviyo

Pricing

External charges may be billed by AdRoll separately from your Shopify invoice. Learn more

Ads

Free to install

Minimum budget of $5/day required for ad campaigns.

  • Access to Display, Native and Video Ads
  • Reporting & Insights
  • Audience Segmentation
  • AdRoll Rewards Program (Free Ad Credits)

Marketing & Ads+ 1

$40 / month

or $432/year and save 10%

$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations:TikTok, Meta, Pin
  • Unlimited Email Sends

Marketing & Ads+ 2

$80 / month

or $864/year and save 10%

$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.

  • All Free Features Plus:
  • Marketing Automations/Recipes
  • Social Ad Integrations:TikTok, Meta, Pin
  • Unlimited Email Sends

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (326)

Overall rating
4.3
Counts per rating level
  • 75% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and effective retargeting tools that enhance conversions and drive repeat purchases. Its seamless integration with Shopify and multi-channel retargeting capabilities across display ads, social media, and email are highly valued. Features like Dynamic Product Ads boost engagement and sales, while robust analytics help optimize ad performance. Responsive customer support further aids in navigating the platform effectively.

Edited May 16, 2025

DO NOT USE!!!

UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!!

We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00

I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it.

I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc.

It seems they have done this before to others and will use any means necessary to scam you.

Kaspar Sovrano
Australia
9 days using the app
AdRoll replied May 15, 2025

Hi Kaspar, thank you for sharing your feedback.

I want to start by sincerely apologizing for the experience you’ve had.

After reviewing the details, I can confirm that the charge you mentioned should not have occurred under the campaign settings you selected. This is not the standard we hold ourselves to, and I completely understand your frustration.

Our colleague Rohini is currently working closely with our Finance team to resolve this as a priority. Additionally, our Support Engineers are investigating the root cause to ensure this kind of issue is fully addressed and doesn’t affect anyone moving forward.

We know this situation has caused inconvenience, and we’re committed to making it right. We kindly ask for a little more patience while the internal teams finalize their review and take corrective action. We take your concerns seriously, and your feedback is being used to improve our processes.

Please don’t hesitate to reach out directly if you have any further questions, we're here to support you until this is fully resolved.

Sincerely,
Tatiana

December 11, 2024

As the sole marketing person at a small company I need to find the most efficient ways to market our products across different channels. Adroll provides us an easy way to set up web banner ads that can be set to retarget, reach lookalike audiences, or target based on demographics and interests. While they offer other functionality for email and social advertising, the ease of creating web banner ad campaigns has been most helpful to our small company.

AtmosFX Digital Decorations
United States
About 8 years using the app
March 27, 2025

AdRoll has been a game-changer for our business! The platform makes retargeting effortless, helping us bring back lost customers and boost conversions like never before.

Why We Love AdRoll:
✅ Seamless Multi-Channel Ads – Run retargeting campaigns across display ads, social media (Meta, TikTok, Pinterest), and email—all from one dashboard.
✅ Dynamic Product Ads – Automatically shows shoppers the exact products they viewed, increasing engagement and sales.
✅ Easy Setup & Automation – Pre-built campaigns and smart automations save us hours of manual work.
✅ Powerful Analytics – Clear, centralized reporting helps us track ROI and optimize performance.
✅ Great Support – Their team is responsive and helpful whenever we have questions.

The Results?
Since using AdRoll, we’ve seen a significant increase in repeat purchases and a higher return on ad spend (ROAS). The ability to retarget across multiple platforms ensures we stay top-of-mind with potential buyers.

Final Verdict:
If you’re serious about recovering lost sales and scaling your marketing, AdRoll is a must-try. The free install makes it easy to get started, and the results speak for themselves.

Barnies Coffee & Tea Co.
United States
Over 2 years using the app

Support

App support provided by AdRoll.

Developer

AdRoll

2300 Harrison Street, San Francisco, CA, 94110, US

Launched

August 19, 2015

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