Custom Product Builder

Custom Product Builder

by Buildateam

Offer shoppers a unique 'Build Your Own Product' experience!

4.7 of 5 stars(17 reviews)

Custom Products For All

Offer a 'Build Your Own Product' experience online & in-store - present every possible component of your products from every angle.

Unlimited Variants & Options

Powerful yet easy to use interface offers advanced display logic & rules for all your materials, colors & styles.

Product Personalization

Unlimited personalization features. Allow adding images, logos, photos, art, text, monograms or dates to predefined areas.

About Custom Product Builder

Product Builder By Buildateam is a unique tool that combines both the functionality for product customization 'Build Your Own Product' and product personalization 'Design Your Own T-Shirt' in one easy-to-use app with real-time product preview.

Our product configurator stacks transparent PNG layers on top of each other creating a complete product preview and allows changing elements of a product offering a photorealistic preview of the product in real-time.

In addition to configuring the product details itself, the product builder also offers an ability to overlay printable areas on the product with uploadable logos/artwork/images and text.

Available Product Customizations:

  • Text Thumbnails: Product options listed as text thumbnails. (i.e: Sizes)

  • Color Thumbnails: Product options listed as HEX color thumbnails. (i.e: Colors)

  • Canvas Recoloring : Recolor product component layers uploaded in grayscale on the fly using HEX. (i.e: Colors)

  • Image Thumbnails: Product options listed as image thumbnails. (i.e: Collar Type, Diamond Cut)

  • Dropdown: Product options listed as a dropdown menu (i.e: Countries, Sizes)

  • Image Upload: Allow customers upload and preview an image in a pre-defined position. (i.e: Logos, Artwork)

  • Text Monogram Field: Allow customers to enter a short text w/ preview in a pre-defined position.

  • Long Text Monogram Field: Allow customers to enter a long text w/ preview in a pre-defined position.

  • Multiple Text Fields: Collect information from users without displaying it on the product. (i.e: Measurements)

  • Quantity: Quantity box.

  • Time & Date: Allow users to enter both date & time.

  • Date: Allow users to enter date only.

  • Time: Allow users to enter time only.

  • Clickable Preview Areas: Highlight customizable areas on the product preview.

  • Printable Areas: Add & position logos & text in a predefined area. (T-shirts, Mugs, Promotional Products)

Product Builder Features:

  • Mobile Optimized
  • Ability to add custom CSS to match the theme
  • Ability to add custom JS to create new features and look
  • Different product page layouts (Columns Tab, Columns List, Rows Tabs)
  • Currency selector
  • Interactive (clickable) product preview
  • Multiple product views (Front, Back, Left, Right, Top, Bottom)
  • Product customization summary tab
  • Complex conditional logic to hide and display options based on selection
  • Language Translation Support
  • 'Next Step' Button
  • Social sharing
  • Private user wishlist
  • Public gallery of user generated custom product designs
  • Printable areas (for promotional products)
  • Unlimited price variants in Shopify
  • Multiple cart product previews

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

Early Adopter


or $41.67/month billed at $500 once per year

  • While we are still fixing some bugs and adding features we offer a limited time offer for early adopters!

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.7 of 5 stars
Based on 17 reviews

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

ZAM Helmets

More or less works as specified, but rough around the edges. Rules and logic are convoluted, the page takes awhile to load and the styling requires Buildateam to perform customizations to match your existing theme. But the big reason for the two stars is support turnaround times are horrendous. They're very helpful when you get a hold of them: once it was less than 24 hours (great), twice it took several days (ok) and the last issue has taken over two weeks with as much as a week between updates. Given that the latter blocked selling on my website (i.e. no revenue), I have to lower the rating.

Independence Brothers

Support is incredible. I had so many questions/concerns but they walked me through every problem I encountered and I ended up with an absolutely incredible, one of a kind jacket builder that isn't anywhere else in the world! $50/month for this feature is so worth it. Yes you have to put in the work - make sure all your images are the same resolution and have proper transparency to layer. But the end result is great, though the learning curve is high.

Hangout Lighting

This app is the most versatile app on the market. It allows you to do some very subtle and complicated manipulation of the preview image. It also allows for infinite price variants and conditional logic. There are a few bugs but it seems like the dev/support team works around the clock to make sure everything is working right. Check out to see the app in use. Thanks!