Custom Product Builder

Custom Product Builder

by Buildateam

Product Customizer (Builder) + Personalizer (Add Art & Text)

4.9 of 5 stars(19 reviews)

Custom Products For All

Offer a 'Build Your Own Product' experience online & in-store - present every possible component of your products from every angle.

Unlimited Variants & Options

Powerful & easy to use interface offers advanced option display logic & rules for all your materials, colors & styles.

Product Personalization

Unlimited personalization features. Allow uploading images, logos, photos, art, text, monograms or dates to predefined printable areas.

About Custom Product Builder

Custom Product Builder is a unique tool that combines both the functionality for product customization 'Build Your Own Product' and product personalization 'Design Your Own T-Shirt' in one easy-to-use app with real-time product preview.

Our product configurator stacks transparent PNG layers on top of each other creating a complete product preview and allows changing components of a product offering a photorealistic preview of the product in real-time.

In addition to configuring the product details itself, the product builder also offers an ability to overlay printable areas on the product with uploadable logos/artwork/images and text.

Available Product Customizations:

  • Text Thumbnails: Product options listed as text thumbnails. (i.e: Sizes)

  • Color Thumbnails: Product options listed as HEX color thumbnails. (i.e: Colors)

  • Canvas Recoloring : Recolor product component layers uploaded in grayscale on the fly using HEX. (i.e: Colors)

  • Image Thumbnails: Product options listed as image thumbnails. (i.e: Collar Type, Diamond Cut)

  • Dropdown: Product options listed as a dropdown menu (i.e: Countries, Sizes)

  • Image Upload: Allow customers upload and preview an image in a pre-defined position. (i.e: Logos, Artwork)

  • Text Monogram Field: Allow customers to enter a short text w/ preview in a pre-defined position.

  • Long Text Monogram Field: Allow customers to enter a long text w/ preview in a pre-defined position.

  • Multiple Text Fields: Collect information from users without displaying it on the product. (i.e: Measurements)

  • Quantity: Quantity box.

  • Time & Date: Allow users to enter both date & time.

  • Date: Allow users to enter date only.

  • Time: Allow users to enter time only.

  • Clickable Preview Areas: Highlight customizable areas on the product preview.

  • Printable Areas: Add & position logos & text in a predefined area. (T-shirts, Mugs, Promotional Products)

Product Builder Features:

  • Mobile Optimized
  • Printable Areas for print on demand services with hires art file export
  • Private user wishlist
  • Public gallery of user generated custom product designs
  • Social Sharing
  • Ability to add custom CSS to match the theme
  • Ability to add custom JS to create new features and look
  • Currency selector
  • Interactive (clickable) product preview
  • Multiple product views (Front, Back, Left, Right, Top, Bottom)
  • Product customization summary tab
  • Complex conditional logic to hide and display options based on selection
  • Language Translation Support
  • 'Next Step' Button
  • Social sharing
  • Unlimited price variants in Shopify
  • Multiple cart product previews

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

Early Adopter


  • While work is still in progress - we offer a limited time discount!

  • To report bugs & features please email us at!

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 19 reviews

  • 5 of 5 stars
    95% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


Evergreen Art And Plants
I really like the improvements on your upload image options. This provides our clients with custom features that were needed. Excellent work.

Olympus Rugby

We used this app to create a custom apparel builder. It was easy to set up, works great, and was a fraction of the cost of competitors.
We also worked with the BuildATeam developers to create a custom button for our store. The development team is amazing; they were fast, asked all the right questions, and again slashed competitor prices.
We are so happy to have found such an easy solution to our custom builder!

ZAM Helmets

A few bugs like any reasonably sophisticated software, but support fixed them, gave me email updates and walked me through the necessary fixes. Overall great experience once I got up and running.