The app provides a lot of customisation options but the documentation is not upto the mark. The backend is extremely confusing and outright illogical in certain areas. For example, you can not create a product using Shopify's backend. To enable customisation in a product, you have to create the product in the Custom Product Builder App. It seems to be a simple process of importing all products from shopify, but that is not supported by the app. UPDATE: Rest all features are a good mix of ways to work around the shopify's limitations and the after sales support is fantastic. The developers were more than helpful in customising the app for our specific needs.

I can’t say enough to recommend the Custom Product Builder, and the team behind it. It’s hard to know where to start – I have been struggling for several years to present my product line as I envisioned it – a highly personalized and customized pet themed photo jewelry line that told the customer’s story, their way. The product customizer that I had been using was as good as it could get at the time, but was unable to create a visual experience for the customer. More than that, the app developer had evolved into some bureaucratic organization that only worked certain hours – and became highly unresponsive to issues. A Shopify Expert recommended the Custom Product Builder to me, and I immediately recognized the potential to help my business. I won’t lie – it does take some work to create the product logic with layers (as it does with any customizer) – but once that’s done it’s super, super easy to make changes and tweaks…and it’s actually fun to play around with the presentation of the product customization so you get it just right. Most important, the CPB team was always there to support me, regardless of when I was working on this. From the introductory tutorial, to the ongoing response to emails when I didn’t understand something, or when things didn’t go as planned – even my dumb questions that I answered for myself one second after I sent the email – Lex, Egor and Artem were patient, helpful and super, super responsive. There are (many) times when I think I have to be nuts to be a solopreneur doing this on my own – but I am dedicated to my business and customers and I am delighted to work with people who exhibit that kind of dedication towards their business and customers. We both understand what it takes to be successful in our respective endeavors – and won’t stop in the relentless pursuit of it. You can’t go wrong with the CPB team behind you.

This app is exactly what we needed to create very specific variants and customizations to our products. The support team is extremely responsive and helpful.