Custom Product Builder

Custom Product Builder

by Buildateam

Product Configurator. Product Customizer. Custom Options.

4.6 of 5 stars(53 reviews)

Product Customization

Offer 'Build Your Own Product' experience: live preview of every change from every angle. Complex conditional logic. Gallery w/ 3d & video.

Unlimited Custom Options

Unlimited Custom Fields: image/ color thumbnails, file upload, text field, qty breakdown, deposit. Unlimited products & inventory tracking.

Product Personalization

Personalization features. Live preview of uploaded photos / artwork / logos & monograms in predefined areas. Qty breakdown. Wholesale order.

About Custom Product Builder

Custom Product Builder is a unique tool that combines both the functionality for product customization 'Build Your Own Product' and product personalization (Add Monograms & Artwork) in one easy-to-use app with real-time product preview.

Our product configurator stacks transparent PNG layers on top of each other creating a complete product preview and allows changing components offering a photorealistic preview of the product in real-time.

Available Product Customizations:

  • Color Thumbnails: Product options listed as HEX color thumbnails. Recolor uploaded product images on the fly into any color using HEX. (i.e fabric, texture, material, mask layers)
  • Image Upload: Allow customers upload and preview an image in a pre-defined position. (i.e: Logos, Artwork)
  • Text Monogram Field: Allow customers to enter a short text w/ preview in a pre-defined position. Offer custom fonts or any of the pre-uploaded Google Fonts. Users can select fonts on the frontend.
  • Text Engraving For Wholesale / Qty Based Unique Text Per Each Item With Templates: Allow wholesale customers add unique engraving per each item in the order. (i.e: Trophies, T-shirts, Gifts, Business Cards)
  • Wholesale Order / Size Breakdown: With the help of this category, you can split the total qty into multiple qty fields. Total qty will be calculated as a sum of several fields for entering the quantity. (i.e: Wholesale purchase order with different sizes, models, colors)
  • Quantity Breakdown: Offer price discounts based on the volume purchased. For example 10-100: $1, 101-200: $0.5 etc.
  • Price (Deposit) Percentage:  You can set a deposit amount of the total product price as a percentage. In this case, the total_price parameter with the final price will be added to the product details in cart. 
  • Image Thumbnails: Product options listed as image thumbnails. (i.e: Collar Type, Diamond Cut)
  • Text Thumbnails: Product options listed as text thumbnails. (i.e: Sizes)
  • Dropdown: Product options listed as a dropdown menu (i.e: Countries, Sizes) etc

Product Builder Features:

  • Inventory Management
  • Product Image Gallery including videos and 3d objects
  • Ability to add custom CSS to match the theme
  • Ability to add custom JS to create new features
  • Robust conditional logic rules offers an ability to show / hide options depending on previous user selection.
  • Create unlimited number of variants for your custom products bypassing the 100 variant limit.
  • Recolor uploaded images on the fly. No need to upload each color of the components.


  • Please make a backup of your published theme before installing! In case you have issues, please email u.
  • Please read the User Guide. It has a lot of useful tips.

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

COVID Relief Plan


  • Limited Time Offer! Discounted plan. We are all in this together!

  • Please make a backup of your published theme before installing!

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    81% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    8% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

The app provides a lot of customisation options but the documentation is not upto the mark. The backend is extremely confusing and outright illogical in certain areas. For example, you can not create a product using Shopify's backend. To enable customisation in a product, you have to create the product in the Custom Product Builder App. It seems to be a simple process of importing all products from shopify, but that is not supported by the app. UPDATE: Rest all features are a good mix of ways to work around the shopify's limitations and the after sales support is fantastic. The developers were more than helpful in customising the app for our specific needs.

Zelda's Song

I can’t say enough to recommend the Custom Product Builder, and the team behind it. It’s hard to know where to start – I have been struggling for several years to present my product line as I envisioned it – a highly personalized and customized pet themed photo jewelry line that told the customer’s story, their way. The product customizer that I had been using was as good as it could get at the time, but was unable to create a visual experience for the customer. More than that, the app developer had evolved into some bureaucratic organization that only worked certain hours – and became highly unresponsive to issues. A Shopify Expert recommended the Custom Product Builder to me, and I immediately recognized the potential to help my business. I won’t lie – it does take some work to create the product logic with layers (as it does with any customizer) – but once that’s done it’s super, super easy to make changes and tweaks…and it’s actually fun to play around with the presentation of the product customization so you get it just right. Most important, the CPB team was always there to support me, regardless of when I was working on this. From the introductory tutorial, to the ongoing response to emails when I didn’t understand something, or when things didn’t go as planned – even my dumb questions that I answered for myself one second after I sent the email – Lex, Egor and Artem were patient, helpful and super, super responsive. There are (many) times when I think I have to be nuts to be a solopreneur doing this on my own – but I am dedicated to my business and customers and I am delighted to work with people who exhibit that kind of dedication towards their business and customers. We both understand what it takes to be successful in our respective endeavors – and won’t stop in the relentless pursuit of it. You can’t go wrong with the CPB team behind you.

Encapsulated Studios

This app is exactly what we needed to create very specific variants and customizations to our products. The support team is extremely responsive and helpful.