Custom Product Builder

Custom Product Builder

by Buildateam

Offer shoppers a unique 'Build Your Own Product' experience!

5.0 of 5 stars(13 reviews)

Custom Built Products For All

Offer a 'Build Your Own Product' experience online & in-store: change & preview product components live.

Make It Personal With Text

Boost customer loyalty by offering personalization product options like adding messages, dates, names, initials.

Get Creative

Allow users uploading custom images, logos, photos and art into predefined printable areas to set your products apart.

About Custom Product Builder

Product Builder By Buildateam is a unique tool that combines both the functionality for product customization 'Build Your Own Product' and product personalization 'Design Your Own T-Shirt' in one easy-to-use app with real-time product preview.

Our product configurator stacks transparent PNG layers on top of each other creating a complete product preview and allows changing elements of a product offering a photorealistic preview of the product in real-time.

In addition to configuring the product details itself, the product builder also offers an ability to overlay printable areas on the product with uploadable logos/artwork/images and text.

Available Product Customizations:

  • Text Thumbnails: Product options listed as text thumbnails. (i.e: Sizes)

  • Color Thumbnails: Product options listed as HEX color thumbnails. (i.e: Colors)

  • Canvas Recoloring : Recolor product component layers uploaded in grayscale on the fly using HEX. (i.e: Colors)

  • Image Thumbnails: Product options listed as image thumbnails. (i.e: Collar Type, Diamond Cut)

  • Dropdown: Product options listed as a dropdown menu (i.e: Countries, Sizes)

  • Image Upload: Allow customers upload and preview an image in a pre-defined position. (i.e: Logos, Artwork)

  • Text Monogram Field: Allow customers to enter a short text w/ preview in a pre-defined position.

  • Long Text Monogram Field: Allow customers to enter a long text w/ preview in a pre-defined position.

  • Multiple Text Fields: Collect information from users without displaying it on the product. (i.e: Measurements)

  • Quantity: Quantity box.

  • Time & Date: Allow users to enter both date & time.

  • Date: Allow users to enter date only.

  • Time: Allow users to enter time only.

  • Clickable Preview Areas: Highlight customizable areas on the product preview.

  • Printable Areas: Add & position logos & text in a predefined area. (T-shirts, Mugs, Promotional Products)

Product Builder Features:

  • Mobile Optimized
  • Ability to add custom CSS to match the theme
  • Ability to add custom JS to create new features and look
  • Different product page layouts (Columns Tab, Columns List, Rows Tabs)
  • Currency selector
  • Interactive (clickable) product preview
  • Multiple product views (Front, Back, Left, Right, Top, Bottom)
  • Product customization summary tab
  • Complex conditional logic to hide and display options based on selection
  • Language Translation Support
  • 'Next Step' Button
  • Social sharing
  • Private user wishlist
  • Public gallery of user generated custom product designs
  • Printable areas (for promotional products)
  • Unlimited price variants in Shopify
  • Multiple cart product previews

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

Early Adopter


or $41.67/month billed at $500 once per year

  • Limited Time Offer For Early Adopters!

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 13 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

North St. Bags

We just transitioned to this for our custom orders and it's opened up so many new possibilities! This is the best option out there beyond hiring someone to build you one from scratch. The support team is on it, too - issues and bugs are dealt with promptly. Can't wait to see future updates!


Great app with excellent features for your custom products. Also, Got Excellent guidance from their support team. Keep it up guys. !!! Thanks !!!


We truly loved the app for customization feature due to its clean intuitive design and the support that exceeded all our expectations: responsive, understanding and incredibly helpful! Ilya made it just perfect for us and we believe truly it's one of the best customization apps out here! Highly recommend!