Elevar Conversion Tracking

Elevar is a wonderful partner to have; they truly do everything they can to support their clients and stay on top of/ahead of all the tracking changes in the industry, especially as it relates to Shopify. Their app is just as amazing - it aims to make tracking as easy as possible, allows us to customize our setup, and preview our events in real-time. This app has been a game changer when it comes to improving our tracking!

Very disappointed with Elevar. I switched to them during the UA upgrade to GA4 and I used them for server side tracking for Google Ads as well. Setup was extremely expensive (USD$ 2000 when I got it) but I was expecting a game changing service based on the other reviews here. I decided to try them after listening to their podcast which I understand now is excellent content marketing. Their product did not help my business however.

Setup was never completed correctly and over 3 months of data were lost. Their support claimed this was due to a GDPR compliance app we have installed (Pandectes) but this is the very app they recommend on their knowledge base.

When I told their support team I was planning to cancel I was told they could make some config changes to the setup they completed for me, but that they would need to charge an additional $500/month for these changes. At that point it was clear I had been sold a lemon. Their cancellation support is very good at trying to get you to keep the software, so that's also good for the owners, but not the clients so much. They've cleared invested a lot in client retention, which is good for the owner, but not good for the clients.

I'm switching back to a Google Tag Manager setup for GA4 and Google Ads
and other marketing platforms. This is totally free. Elevar's Google Ads conversion action never recorded as many conversions or conversion value as the Google Ads conversion action during my entire time with Elevar, so if you're planning to install in the hope that you'll get more conversions, I expect you'll be disappointed.

To their credit, their knowledge base is very helpful in uninstalling the app. I did appreciate that. Ultimately Elevar ended up losing us over USD 3000 with nothing to show for it.

So pumped that I found Elevar! Amazing product, and incredible support team – AJ is the absolute best, and setting the bar for what support looks like for any software product. Excited to continue using this platform!

EDIT: We've now launched and we're even MORE pumped to be working with Elevar. We can already see conversions that are missing _some_ data, and without Elevar, we wouldn't be able to track & attribute these to our different channels. I check it every day with joy, and I'm so happy we found Elevar.