Elevar Tag Management Suite

New Dec 2020

Version 2.0 complete rebuild is now live! GA4, FB Conversion API, error monitoring, and over 30+ pre-built marketing containers for GTM.

Who is Elevar?

Elevar, an official Shopify Plus Partner since 2019, helps over 2,500 brands scale faster through rich and accurate analytics and marketing tag data.

Deploy Google Analytics, GA4, Facebook Pixel, Google Ads Remarketing, and more in minutes.

We also help Shopify store owners through our free how-to content on GTM, Google Analytics, Data Layer, Google Ads, CRO, and more.

Use Cases for this App

We’ve packaged our GTM implementations that can take days to implement (and weeks of frustration!) into this simple app install.

1. Fully Customizable Data Layer
2. Dynamic Remarketing: Full retail events w/product data for use in Google Ads and Facebook.
3. Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
4. Enhanced eCommerce: Complete implementation including product list, sitewide add to carts, checkout funnel, and more
5. Purchase variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
6. Facebook Conversion API integration (via GTM)
7. Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
8. User consent integration with data layer
9. Product variant changes 10 Data layer error monitoring

Common Analytics Issues Fixed with this App

1. Redacting PII in pageview hits sent to Google Analytics
2. Enhanced eCommerce product names - removing variant from name
3. Inaccurate data such as add to cart %, product detail views, and cart to detail %
4. Enhanced eCommerce checkout behavior events for full funnel reporting
5. Facebook initiate checkout, advanced matching, and dynamic checkout events
6. Accurate conversion data in Facebook, Google Ads, Google Analytics

What Does This App Include?

1. One-click GTM install into your theme
2. One-click GTM install into your checkout.liquid template (Shopify Plus only)
3. Thank You page script for all dataLayer variable and analytics tracking
4. Pre-Built GTM containers for 30+ GA and marketing tags
5. Chrome Extension for point and click event tracking
6. Support

Why Choose Elevar?

Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!

Shopify Plus stores can switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, server side tagging, PII, and leveraging the dataLayer throughout checkout.