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Never miss a conversion with Elevar's Server-Side tracking. Improve ad ROAS and lower your CPMs.
Elevar powers conversion tracking for D2C brands. Our data layer with server-side tracking transform shopping behavior into structured, trackable events with attribution, sent to each connected marketing destination. With Session Enrichment, Checkout Extensibility Support, and Server-Side integrations with Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, Pinterest and more, you can rely on accurate 1st party data to improve marketing ROI and make strategic business decisions.
- Server-Side tracking for marketers to connect & send data to 40+ destinations
- Session Enrichment to recognize returning users and fight back against iOS
- User Identity Graph that stores click IDs, customer information & attribution
- Client-Side & Server-Side GDPR consent integrations
- A complete customer & eCommerce Data Layer for Google Tag Manager
- Highlights
- Popular with businesses in United States
- Works with the latest themes
Languages
English
Works with
Checkout, Google Ads and GA4, Web Pixel API, Facebook Conversion API (CAPI), iubenda Onetrust and Cookiebot, Google Tag Manager (GTM), KlaviyoPricing
Elevar Starter
Free to install
For customers with a 100/month order volume, $0.25 per extra order.
- Data Layer
- Google Tag Manager
- Server-Side Tracking
- GA4 & Facebook CAPI
- Consent for GDPR/CCPA
- 40+ Tracking Integrations
Elevar Essentials
$150 / month
For customers with a 1,000/month order volume, $0.15 per extra order.
- Data Layer
- Google Tag Manager
- Server-Side Tracking
- GA4 & Facebook CAPI
- Real-time Reporting
- Consent for GDPR/CCPA
- 40+ Tracking Integrations
15-day free trial
Elevar Growth
$350 / month
For customers with a 10,000/month order volume, $0.03 per extra order
- Everything in Elevar Essentials +
- Partner Integrations
- Email Monitoring Alerts
- 12-hour Support Response
15-day free trial
Elevar Business
$750 / month
For customers with a 50,000/month order volume, $0.01 per extra order. 50,000+ order volume email sales@getelevar.com
- Everything in Elevar Growth +
- Custom Integrations
- Dedicated Customer Success Manager
- Priority 6-hour Support
15-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (152)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
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Merchants report that this app significantly enhances conversion tracking accuracy, achieving up to 100% precision, which boosts digital ad performance on platforms like Facebook and Google Ads. It features server-side tracking, seamless integration with Google Tag Manager, and tools like Events Builder for improved data accuracy. Merchants also appreciate the detailed DIY guides and responsive customer support, which facilitate effective setup and management.
Great peace of mind to know that conversions and pixels are connected properly. Super easy Shopify integration, we mainly use this as data layer. We also paid for the GTM account cleanup and the person assigned to our account was very knowledgable. Great value for the money.
This app is highly underappreciated. Elevar is more than a server-side conversion tracking optimization app. Elevar also provides support with GTM tags, installation of tracking pixels, and integrations of your Shopify store with Google Analytics event tracking. Their support and documentation are truly world class.
I've attended two of Elevar's conferences it is very evident by listening to the content of the presenters that Elevar rubs elbows with those on the cutting edge of ecommerce.
The founder of Elevar recruits only the best analysts and marketers in the world, so their depth of knowledge on conversion tracking and marketing are second to none.
If you want to take your ad marketing, analytics, and CRO to the next level while future proofing your website from increasing client browser restrictions, I highly recommend installing this app. It is a no-brainer and your marketing teams will thank you!
Why Did Elevar Cost Us Millions?
One year ago, we decided to improve our conversion tracking on Facebook and Google Ads, so we switched to Elevar. To ensure everything would work flawlessly from the start, we even paid a few hundred dollars extra for their expert installation.
To our surprise, once the work was handed over, there was a 35% inaccuracy in tracking—even worse than before Elevar. Despite repeated assurances from Elevar that everything was fine, the issue persisted. Their approach to addressing the problem was superficial at best, and time kept slipping away. The result? Several months of essentially non-functional tracking, during which we spent a fortune on campaign costs while losing even more revenue due to the missing 35% of data and conversions. Running campaigns effectively with such inaccurate data was impossible.
When the situation became unbearable, we decided to leave Elevar and requested a refund for the installation and subscription fees. Instead of issuing a refund, they suddenly assigned someone more experienced to fix the tracking. It finally started working properly, but the financial losses caused by their negligence were irreparable. As compensation, they offered us a lifetime 50% discount on the subscription.
For a while, the tracking worked. Then we encountered a new issue—this time with tracking in Klaviyo. Shopify launched a server-side integration with Klaviyo, but Elevar failed to notify customers that this major change would affect them. A single email alert could have prevented the losses. As a result, our Klaviyo tracking stopped working, bringing all our flows to a halt. Once again, Elevar's response was evasive—they wouldn’t admit whether Shopify’s server-side integration conflicted with their own tracking. After weeks of back-and-forth communication, it was confirmed that it did. Their proposed solution? Duplicating our flows: one set running on Shopify’s tracking and the other on Elevar’s. This approach was labor-intensive and utterly pointless. More money wasted.
Adding insult to injury, during this ordeal, their support casually mentioned that we were on an outdated plan that wasn’t advantageous anymore. Following their advice, we switched to a new plan. Something felt off, so I reviewed their original pricing. It turned out the new plan wasn’t more advantageous at all—it was worse. When confronted, their support responded with the same arrogant attitude we had come to expect. So much for their apology with the 50% discount—it didn’t last long. This isn’t just about money; it’s about principles.
Now, five days before our biggest sales event—Black Week—we’re facing another disaster. For two months, Google had blocked all our custom retargeting audiences. After extensive investigation, we discovered that Elevar was at fault again. They had failed to meet Google Consent V2 requirements. For years, we had been using the Pandectes app for Google Consent without issues. However, Elevar implemented a half-baked consent solution without notifying us, negatively affecting the functionality of the Pandectes app. The result? We lost months of retargeting data and spent endless hours communicating with Google support to determine why our audiences were completely blocked.
By the way, these audiences won’t reactivate—we are starting completely from scratch. And imagine the impact of losing a 540-day audience window, especially before Black Week! A single email alert from Elevar could have prevented these losses. We’re talking about millions here.
So now, with just five days until Black Week, we have no retargeting audiences collected. Elevar’s response? Arrogant as ever. They’re demanding another $1,000 for an “expert installation” to fix the issue—despite knowing the extent of the damage they’ve caused. They’re fully aware we plan to leave them right after Black Week, but we don’t have time to implement a new tracking system before such a critical event.
In nearly two years of working with Elevar, the financial losses we’ve incurred are staggering. Even if they offered us a free subscription for a thousand years, it wouldn’t begin to cover the damage.
As the saying goes, what doesn’t kill you makes you stronger. Hopefully, someone can learn from our mistakes and avoid the unnecessary stress and financial loss we’ve endured with Elevar.
Hi Petr,
I’m so sorry to hear about your experience—it’s definitely not the Elevar standard we strive for.
We’ve been trying to reach you because we’d really like the chance to chat, make things right, and learn more about what happened. If you’re available, please don’t hesitate to email me directly at david@getelevar.com or help@getelevar.com.
Your satisfaction is so important to us, and we’d truly appreciate the opportunity to make this right. Looking forward to hearing from you!
Best regards,
David
VP of Operations
Resources
Launched
September 26, 2018 · Changelog