GTM Data Layer
Automate the creation of the GTM data layer for use in Google Analytics, Enhanced eCommerce and marketing tags.
Facebook & AdWords Tracking
You have full control over all Facebook and AdWords events. Including variant views, dynamic checkout, customizing purchase data, and more.
Automate Marketing Tags
Save time from having to manually create marketing tags from scratch. We offer 10+ pre-built marketing tags that map to your data layer.
About Google Tag Manager Suite
We've included 10+ pre-built containers for Pinterest, Klaviyo, AdWords, Snapchat, Facebook and more! All included with the one-time purchase.
Who is Elevar?
Elevar helps eCommerce brands scale faster through the use of better data. Our suite of features accelerate a trustworthy data foundation, advanced event tracking, insight curation, and monitoring.
Elevar and Shopify
Elevar has helped Shopify store owners through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.
Use Cases for this App
We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Fully Customizable Data Layer
- Dynamic Remarketing: Full retail events w/product data for use in AdWords and Facebook.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list metrics for collection pages.
- Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Advanced Facebook event tracking for dynamic checkout and more
- Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
Common Analytics Issues Fixed with this App
- Redacting PII in pageview hits sent to Google Analytics
- Enhanced eCommerce product names - removing variant from name
- Inaccurate data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Facebook initiate checkout, advanced matching, and dynamic checkout events
What Does This App Include?
- One-click GTM install into your theme
- One-click GTM install into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM containers for GA and marketing tags
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can completely switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Google AdWords
See the app in action
Explore how the app works in an example store.View example store
$199 one time charge
* All charges are billed in USD.
Most recent reviews
The Candleberry® Candle Company
Nice app. Developers are very helpful and eager to get you going. For a fee they will set you up with all you need. We really needed that because we don't know much about installing, using or executing tag management. We hope this app will help us to understand some things as we learn how to use tags.
UnEarthed® Luxury Candles, by Candleberry
Great company and very nice app. We don't know much about Google Tags or how to use them and although we are doing our best to learn, while we do that, the developers are installing the app appropriately, for us. Hope we know how to use it some day.
Great app for setting up Google Tag Manager on your Shopify Store. Would recommend, incredible support as well. Thank you for the help earlier Mario! (Y)