Littledata ‑ Customer Tracking

Littledata ‑ Customer Tracking

Pricing
From $99/month. Free trial available.
Highlights
Works with the latest themes
Rating
4.4 (112)
Developer
Littledata

Server-side tracking to Google, Meta and Klaviyo boosts performance with more customers and revenue

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For Google, get a tracking upgrade over Google & YouTube Channel, and Enhanced Conversions.

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For Google, get a tracking upgrade over Google & YouTube Channel, and Enhanced Conversions. more
  • Double revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Enhanced Conversions for customer matching in Google Ads
  • No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data
Highlights
Works with the latest themes

Customer behavior

Event tracking, Lifetime value (LTV), Page views, Segmentation

Marketing and sales

Abandoned carts, Checkout analytics, Funnel analysis, Pixel tracking, Purchase tracking, UTM tracking

Visuals and reports

Data export, GDPR compliance, Multi-store reports

Launched

January 9, 2017 · Changelog

Languages

English

Works with

Shopify Flow, Recharge, Klaviyo, Google Analytics, Meta Ads, TikTok, Checkout

Pricing

Standard

$99 / month

or $950/year and save 20%

  • Up to 1,500 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Email and chat support

30-day free trial

Pro

$249 / month

or $2,390/year and save 20%

  • Up to 8,000 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Private webinars
  • Priority support

30-day free trial

Plus

$600 / month

or $5,760/year and save 20%

  • Managed onboarding
  • Analytics training
  • Multiple country stores
  • Guaranteed uptime
  • Headless setup

30-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (112)

Overall rating
4.4
Counts per rating level
  • 86% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 9% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its accurate and reliable data tracking, especially beneficial for subscription-based businesses. It integrates smoothly with platforms like Google Analytics, ReCharge, and Shopify, ensuring precise cross-platform data collection. The app is praised for its user-friendly interface, easy installation, and responsive support team. It offers custom report setup and valuable customer behavior insights, aiding in marketing decisions and identifying improvement areas. For those using GA4, the app significantly enhances integration and dataLayer accuracy.

June 6, 2024

We've been using Littledata for just over a month now and it's brought back around 30% of the data we lost with our cookie policy and GA4 updates. We've been super happy with the data so far and we would definitely recommend it as a good plug in solution!

Green Feathers
United Kingdom
2 months using the app
April 15, 2024

Data is getting ever more complicated for small ecommerce businesses (GA4 intro, consent changes, multiple apps with differing data). SMEs need a solid foundation where they can have confidence they are reading the best data available, giving them time to get on with the day job. Littledata definitely fills this gap. In particular, I'd like to give a shout out to Claudiu in tech support. I keep asking him a tonne of questions - he is patient, quick to reply, and solutions focused. Thank you!

Roar Gill
United Kingdom
5 months using the app
May 1, 2024

Littledata did entirely fix the missing transactions issue for us. However, whilst doing that, it completely skewed the attribution of our CPC & Organic traffic - something we couldn’t accept as it made our Ads reporting even worse, which was the whole reason we installed.

I am understanding of apps not always working perfectly but when I reached out to the support team, they totally gaslit me - pushing back saying it must be a GA4 issue, sending me random Google documentation that wasn’t relevant, generally wasting hours of time.

I advised I would be uninstalling, and only then did they escalate the issue. After this, they came back conceding that it was Littledata that caused the attribution issue, that there was nothing they could do and offering me compensation.

If you do install, watch your attribution graphs closely, as well as your device/location reporting. It isn’t the one stop data solution it claims to be.

Boori UK
United Kingdom
About 1 month using the app

Support

Littledata can answer any questions you have about Littledata ‑ Customer Tracking.

Developer

Littledata

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

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