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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

927 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

927 reviews
  1. 5 stars (714 reviews)
  2. 4 stars (56 reviews)
  3. 3 stars (19 reviews)
  4. 2 stars (25 reviews)
  5. 1 star (113 reviews)

All the time log me out and I need to verify my account every single time when I log in. doesn't send email automatically. really annoying an app . not even *


Great app and easy to integrate. Thumbs up to apps, that provide free or low cost monthly plans for start ups, and are prepared to grow with the new business. Just Uno and MailChimp are two great examples.


Awful experience.

Support doesn't answer back and their automated system (Omnivore) disabled my account with no clear reasons. They make me feel as a spammer.

It's a pitty, because in general the value proposition of this app in attractive for new sellers at Shopify.

If they do not solve my issue I will change to other service, even if I have to pay for it.



Please look at your cancelled accounts before billing someone.

I've been with mail chimp for a few years and never had a problem. My phone number changed and there's no support return support or number in case of issues where I couldn't log on anymore. My account was just charged. Thinking maybe the email support with backed up still now reply back. Today low and behold received a bill on a canceled subscription. Do you look to make sure that a subscription is valid or not? Please refund my funds. Thank you!

P.S. Shopify has nothing to do with the funding side of MailChimp.


We like how targeted the email campaigns can be with Mailchimp and also the ability to simply showcase products.


This plugin is great. It does a very simple integration with my one from MailChimp, one of the best email marketing providers.


Support doesn't answer back and their automated system (Omnivore) disabled my account a day after I set it up. All I created was a simple email with my logo and a 25% off discount code for anyone who signed up for my newsletter. My images are stock photos I have rights to use. Doesn't make any sense why they would disable my account, not give me a reason or solution and then not answer support emails either. Worthless, I'll look for another service that works.


Would definitely recommend!! Works fantastic and is a great addition to my women's fashion store www.chicboutique.com.au


very user friendly, set up mail promotions quick and easy


Rubbish, can not be used at all. I send several emails to them but get no answer.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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