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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

870 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)

  7. In one click embed a pop-up form that converts your website visitors to subscribers (New!)

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp for Shopify reviews

870 reviews
  1. 5 stars (682 reviews)
  2. 4 stars (53 reviews)
  3. 3 stars (18 reviews)
  4. 2 stars (23 reviews)
  5. 1 star (94 reviews)

The new update makes it impossible to sync Shopify store to our Mailchimp Account and create a new list.


I've been working in my site with mailchimp for the lasts 3 months and its excellent. I'm using the free features which provide a lot of value.


MailChimp is great! Perfect way to organise my customers and incredibly easy to use. Would recommend.


Great application for anything to do with mailing!


This is a great app, we add it for every site http://eChic.com.au builds, and it has worked really well well for Ink Swimwear


I have been using MailChimp for a few weeks now to help with my backend. The app does exactly what its supposed too. Looking forward to using it even more on our website www.thedailysesh.com


Simple to set up and by adding the automated email responses it gives my business a much more professional approach


Clunky, cumbersome, counter-intuitive. I would not recommend this app. Way to confusing with absolutely NO SUPPORT WHATSOEVER with a basic (free) version. How is someone supposed to learn how to operate the app to decide if they want it if they spend hours tearing their hair out trying to figure out how to send even the simplest of emails? I'm extremely disappointed with this app. It is definitely NOT easy to figure out, nor is it user friendly. I created dozens of campaigns without realizing it and without being able to use a single one.


Cool stuff. Love the way it works for my start up business and best of all they give free version to start with. Mailchip Rocking. Love you guys.

Remember anything you do good for anyone will come back to you twice folded.


Due to testing, Mailchimp detected some unusual actvity and shut our account down.

This is Black Friday. We are heading into Cyber Monday.

Email marketing is an importnat part of our marketing tool kit to drive sales.

When we reached out to Mailchimp, we were told that, "we can guarantee to resolve the issue by Monday." No amount of explanation as to why this needs to be escalated elicited a reponse other than that they are following protocol, will bring it up to IT and will look to resolve within the space of a week.

If they do resolve by Monday... it is too late. black Friday wekend will have come and gone.

Would not recommend this service to any small-medium size business because these are treated like third-class citizens.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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