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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

956 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

956 reviews
  1. 5 stars (726 reviews)
  2. 4 stars (57 reviews)
  3. 3 stars (21 reviews)
  4. 2 stars (27 reviews)
  5. 1 star (125 reviews)

Great app. Can take some time to learn how to use mailchimp but it is well worth it. Highly recommended.


GREAT APP!! amazing results and great value too!


I love this app and mailchimp period. Once you set up campaigns you are done. It automates and saves you massive amounts of time. Integrates and collects subscribers for you and makes mail campaigns simple. If you are going to use mail campaigns, re-targeting campaigns or anything like that, I highly recommend.


HORRIBLE app/customer support. to say it's not user friendly would be the biggest understatement in 2018. been on 5 customer support tickets on shopify, trying to get help, asked for support from mailchimp (no response) full of bugs, nothign works. I couldn't get a *&$^(!@ signup popup on the site + welcome message work with all these resources in 2-3 days (16 hours worth of time spent). I STRONGLY advice to try out other apps. i'm currently searching an alternative myself, but I'm sure almost anything will be better than this piece of crap that has limited utility and unadvantegeuos pricing if you want to scale your biz.


I have seen better for email campaigns. It's great to be able to easily create special campaigns specifically for products.


MailChimp is fantastic but the android app is totally awful. Desiging emails with it is a real mess.


Terrible app. Not user friendly at all. I spend days trying to get a simple welcome newsletter to work. I deleted the app and downloaded another one that had my welcome email going out within minutes of downloading the app.


Really this app is not more than a glorified email scam. My company pays about $180 per month and we have 25k subscribers. But, the emails we need from this app are labor intensive. For the price paid for this app, it should be much more intelligent and be able to do much more. Imagine around $2200 a year just to have a program that formats emails. That's more than the entire Adobe Suite. There are far better email apps out there that will do the work for you for much less cost.


Very good and useful app


All the time log me out and I need to verify my account every single time when I log in. doesn't send email automatically. really annoying an app . not even *


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/



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