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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

1018 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

1018 reviews
  1. 5 stars (775 reviews)
  2. 4 stars (61 reviews)
  3. 3 stars (21 reviews)
  4. 2 stars (28 reviews)
  5. 1 star (133 reviews)

JS and CSS code is not optimized for desktop.

It ruines the quality score on google pagespeed and so the SEO...

Please update ASAP


I find it laggy and not compatible with most theme on Shopify. However, I do recommend the app as the features are great.

Watch at your own Wrist! https://www.watch.sg


Worst customer service ever, the company has no will to resolve a small issue with our account after the first email campaign, no response to our email for 1 week. It's hard to believe that these days, when the companies spend hundreds of thousands of dollars for marketing to attract all the possible customers, this company is just careless to their current customer. Put 2 stars (not 1) because mailchimp service has a realy nice interface, which we unfortunately unable to use.


Is Showing "403 Forbidden - Page" when trying to install. Worked weeks ago. Please fix urgently. thank you


Integration failed

Your session seems to have expired. Please try refreshing the page.

I cant connect my store!


really bummed that I can no longer drag products into my campaigns. It seems to be working still for retargeting but that's not doing me any good. I hope this is just a bug, if the feature is going to be removed entirely I may start looking for a different email marketing solution.


We installed and used the app for direct mail to our customers who signed up for our mailing list, and to advertise promotions - we have just removed the app from our store.

The interface was a bit cumbersome, and there were several variables that needed to be entered with each campaign. There were some stability issues, and we found that the app didn't recognize our store connection and had to reconnect with each use staring in about July 2017.

During Black Friday the app would not allow promotions from the product page in the shopify dashboard - we received an error page that they were aware of the issue and working on it. We went to the app dashboard to find that the app apparently recognized our login, but nothing about our account. It was asking us to reinstall and provided no access to the existing account.

3 days in we contacted shopify and mailchimp. As of 7 days later, Mailchimp has not resolved the issue, has no explanation for it, and we have been unable to use the app. We were (and are) concerned that Mailchimp has access to our customer information - but at this time we have no answer as to what happened, why, or what the solution is.

Mailchimp support is POOR. 2 messages in 7 days over what appears to be a fatal error with their app that has been installed for months, and no explanation.

We have removed the app at this time.


I was looking for mailchimp email marketing


MailChimp is great and so is Shopify but this integration is not.
It should be a no-brainer to send basic customer details to your MailChimp list (such as address) or Customer Tags so that you can more effectively segment your campaigns.
Instead, I need to download my customers from Shopify with their details and then upload the list update to MailChimp manually before I send every campaign.


Please delete my account as I no longer use Shopify. Thank you


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/



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