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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

871 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)

  7. In one click embed a pop-up form that converts your website visitors to subscribers (New!)

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp for Shopify reviews

871 reviews
  1. 5 stars (683 reviews)
  2. 4 stars (53 reviews)
  3. 3 stars (18 reviews)
  4. 2 stars (23 reviews)
  5. 1 star (94 reviews)

Good app integration, UI etc. Just extremely surprised that after setting up the Popup for website to capture emails, IT IS NOT MOBILE RESPONSIVE!! I tried several phones, private browsing and different browsers.

Looks great on Desktop but then jams up and looks horrible on mobile which is 95% of my traffic.


No freaking idea what it's doing for months now. What it's not doing is it's not sending out any of the automated campaigns, abandoned carts emails etc.



It doesn't work. I have a collection with 17 products, and when I try to build a campaign the mailchimp page is "loading" forever. I've tried with a collection containing just 1 product, on different OS and browsers. Simply does not work. Amazing!


I finally managed to make it work after I remove it and installed the app again. I hope it will continue to work.


I tried to send 2 emails but didn't work.. also It's kind difficult, a lot of settings.... Maybe I am to fussy... Make sure you check my website if you read my review :)) Thanks!


Love everything about this. The biggest downside to MailChimp is the inability to automatically send product reviews that can be completed within the email. Dying for this feature.


Some details on the template are pretty hard to customize to the one that we wished to achieve. Other than that, it is good.


MailChimp has a robust interface and system in place, having been the most prominent mailing provider for so many years. Yet, the innovation and usability has not kept up with its growth, and there are new competitors out there ready to challenge MailChimp, not in terms of its userbase, but rather, helpful features that MailChimp sorely lacks.


Easy setup and does what it's supposed to do at a basic level. We'd love to get rid of the annoying 2-factor authentication requirement for mailing list signup and see some more robust controls


I love mailchimp, I use it for my store email marketing, but the shopify app is completely useless. I tried to email products through the mailchimp shopify app but it doesn't work, it just stays in the sending to mailchimp screen and does nothing. Please fix this error!


The integration is not as nice as I would like it to be, as the end user is redirected to MailChimp's site to verify their details. Also, once you get to a certain number of email addresses, Mailchimp becomes unviable from a cost perspective.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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