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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

1018 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

1018 reviews
  1. 5 stars (775 reviews)
  2. 4 stars (61 reviews)
  3. 3 stars (21 reviews)
  4. 2 stars (28 reviews)
  5. 1 star (133 reviews)

I put together a pop-up form with MailChimp for my store but it is not popping up when customers are going to my website.
Can someone help me with this?


App works perfectly for simply adding customers - never had an issue.

However, if you utilize a Shopify POS in addition to your Shopify Online store it will just add all your customers into one list. You cannot segment the list based on whether they have purchased in store vs online and therefore this makes email automation pretty useless for following up with customers based on where they placed their order.

For instance - I would like to email customers a day after making a purchase in our store to follow up on their experience with us. This email automation would end up being sent through the one segmented list so therefore customers who placed their order online, and have yet to receive their order in the mail, would receive the follow up email asking how their product is working out for them.

There is no way to segment the two.


403 Forbidden

Was working a week ago...Please Fix

Still a great App (when working)



Good app integration, UI etc. Just extremely surprised that after setting up the Popup for website to capture emails, IT IS NOT MOBILE RESPONSIVE!! I tried several phones, private browsing and different browsers.

Looks great on Desktop but then jams up and looks horrible on mobile which is 95% of my traffic.


No freaking idea what it's doing for months now. What it's not doing is it's not sending out any of the automated campaigns, abandoned carts emails etc.



It doesn't work. I have a collection with 17 products, and when I try to build a campaign the mailchimp page is "loading" forever. I've tried with a collection containing just 1 product, on different OS and browsers. Simply does not work. Amazing!


I finally managed to make it work after I remove it and installed the app again. I hope it will continue to work.


I tried to send 2 emails but didn't work.. also It's kind difficult, a lot of settings.... Maybe I am to fussy... Make sure you check my website if you read my review :)) Thanks!


Love everything about this. The biggest downside to MailChimp is the inability to automatically send product reviews that can be completed within the email. Dying for this feature.


Some details on the template are pretty hard to customize to the one that we wished to achieve. Other than that, it is good.


MailChimp has a robust interface and system in place, having been the most prominent mailing provider for so many years. Yet, the innovation and usability has not kept up with its growth, and there are new competitors out there ready to challenge MailChimp, not in terms of its userbase, but rather, helpful features that MailChimp sorely lacks.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/



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