Mailchimp Email SMS Marketing

Name: Mailchimp Email SMS Marketing
Brand: Intuit Mailchimp
Rating: 4.5 (624 reviews)

Pricing: Free plan available
Rating: 4.5 (624)
Developer: Intuit Mailchimp

The email and SMS marketing automations platform that helps you boost opens, clicks, and sales.

Boost your Shopify store’s performance with Mailchimp’s AI-powered marketing platform. Our precision-targeted emails, actionable insights, and powerful marketing CRM helps you scale up and sell more. Automatically engage customers who show interest in your store with personalized campaigns and SMS reminders that drive repeat purchases. Get started by connecting Shopify with Mailchimp to supercharge your business’s growth for less. This integration works with Shopify, Shopify Plus, and POS.

Use SMS to send promos and follow-up messages to re-engage customers
Automate win-backs, upsells, and cart reminders based on shopping behavior
Target the right customers to win repeat business with predictive segmentation
Analyze campaign performance to gain insights on revenue and customer engagement
Save time with AI generated SMS and email campaigns including copy and images.

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English, Spanish, French, German, and Portuguese (Brazil)

Works with

Shopify Flow
QuickBooks Online
Smile.io
Mixpanel
Yotpo
Privy
2048 Variants

Pricing

External charges may be billed by Intuit Mailchimp separately from your Shopify invoice. Learn more

Free

Email
Marketing CRM
Creative Assistant
Sign Up Forms
Landing Pages
Social posting
Surveys
Reports

Essentials

$13 / month

Starts at $13 per month.

Everything in Free, plus
Email Templates
Marketing Automation - Up to 4
24/7 Email/Chat Support
Maximum of 50,000 contacts
SMS is available as an add-on
Pricing based on number of contacts.

Standard

$20 / month

Starts at $20 per month.

Everything in Essentials, plus
Marketing Automation - Up to 200
Send Time Optimization
Behavioral Targeting
Maximum of 100,000 contacts
Pricing based on number of contacts.

Premium

$350 / month

Starts at $350 per month.

Everything in Standard, plus
Advanced Segmentation
Multivariate Testing
Unlimited Seats & Role-Based Access
Phone Support
Unlimited contact
Pricing based on number of contacts.

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (624)

Overall rating

4.5

Counts per rating level

67% of ratings are 5 stars
417
8% of ratings are 4 stars
49
6% of ratings are 3 stars
37
4% of ratings are 2 stars
22
16% of ratings are 1 stars
99

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its robust email marketing tools and seamless Shopify integration. They praise its user-friendly interface, customizable emails, automated campaigns, and effective pop-up forms. The syncing of customer data, product recommendations, and SMS marketing are also valued features. Its performance is reliable, with a responsive support team that quickly addresses issues, enhancing the overall merchant experience.

May 8, 2025

I've been using this app for years to connect to my MailChimp account and it works great. I ran into a glitch when I created a new audience in MailChimp and couldn't get The connection changed to the new audience. Which meant I couldn't use a Shopify purchase as a trigger in a new automation. Long story short, Dean at customer support was super helpful when I reached out using the chat option. I even disconnected a couple times by accidentally closing the wrong window. Each time I signed back into a new chat, Dean would find me and continue where we left off. Stellar support! Highly recommend this app if you want to connect your store to MailChimp.

Jean Haley Dye + Design

United States

Over 4 years using the app

May 27, 2025

I'd been using Mailchimp for years when I worked in email marketing for larger companies and when I started my own small business I knew I'd want to continue using it (over the many other programs I'd also used). I'm so glad the Shopify Mailchimp integration is back! I've found it easy to work with and it's great for email customization, automated drip campaigns, and lead gen forms on my website. I especially like the newer multi-step pop-up forms! Recently I had noticed a syncing error with my pop-up form and shopify sharing customer data, but I worked with Paul and Rafael in integrations and they got it fixed and kept me updated along the way. Very happy with their service! The only con I have is the pricing is a bit high for me as a small business and I wish the SMS credits rolled over month to month, but I still think it's well worth it and will continue to use it with my store.

Lassoed Moon

United States

10 months using the app

May 23, 2025

This is a very useful integration to increase revenue and repeat sales through Shopify. The pre-built segments are great and intuitive to customize.

Both Dean and David from the integration support were very helpful in assisting me in disconnecting an old account and getting the new one synced.

Kisses Lifeology - Women’s Fashion Boutique in Walkerton, ON

Canada

About 1 year using the app

Support

App support provided by Intuit Mailchimp.

Resources

FAQ

Developer

Intuit Mailchimp

Website

405 N Angier Ave NE, Atlanta, GA, 30308, US

Launched

November 28, 2018

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner

Customers

Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
Store owner

Name, email address, phone number, physical address