by Mailchimp

The world’s largest marketing automation platform.

4.2 of 5 stars(1117 reviews)

Connect your store

Connect your Shopify store with your Mailchimp account (for free).

Target your customers

Automatically add customers and their purchase data to Mailchimp.

Recapture more sales

Create powerful automations and targeted email and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

About Mailchimp

Streamline your marketing workflow. Integrate your store with Mailchimp.

You'll have the power to:

  • Sync list and purchase data.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in Mailchimp (New!)
  • In one click embed a pop-up form that converts your website visitors to subscribers (New!)
  • Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to Mailchimp

When a customer completes an order and agrees, Mailchimp for Shopify will automatically subscribe them to your Mailchimp list.

Automate email campaigns

When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Use your purchase data to personalize your marketing

Create a custom segment or choose from our selection of pre-built segments to identify customers based on signup date, demographics, engagement, and purchase history. Target segments with their own personalized messages, welcome your new subscribers, reward the loyalty of repeat buyers, or incentivize lapsed customers to return.

Mailchimp can also generate recommended products based on a customer’s past purchase activity, allowing you to serve customized suggestions by inserting a Product Recommendations.

Mailchimp for Shopify can pick up on on sales generated and display the data in a detailed campaign report, so you can measure the success of your campaigns and optimize your marketing strategy.

Facebook and Instagram Ad Campaigns in Mailchimp

Combine your email marketing efforts with Facebook and Instagram ads to create an integrated marketing campaign that makes it easy to target loyal customers, or new customers that are similar to your current list of subscribers to reach those more likely to like your products. Mailchimp Reports will tell you your ROI and how many customers you’ve acquired, helping you measure how effective all your marketing efforts are through Mailchimp.

Integrates with

  • google,
  • facebook,
  • instagram,
  • salesforce,
  • highrise,
  • privy

Media gallery




Overall rating
4.2 of 5 stars
Based on 1117 reviews

  • 5 of 5 stars
    72% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    15% of ratings are 1 stars

Most recent reviews

PvP Tees

If you use this app, you will LOSE sales. End of story. Stay far away! If you think these negative reviews won't affect you, you're wrong.

I run a fairly new business, so any lost sale hits me especially hard. I set up MailChimp to send an email automatically to everyone who subscribed to my newsletter for a discount code.

The problem? Those emails never went out because the MailChimp customer list NEVER synced with my Shopify customer list. I had multiple customers sign up for my newsletter after adding items to their cart only to abandon the cart after never receiving the discount code via email. When I went to check the MailChimp customer list NONE of those customers were there, even after multiple days of waiting!

Customer service was a joke. After telling me that my list is "syncing just fine", I was told that they don't know what's going on and were going to have to send it as an email ticket up the chain. I told them not to waste their time, I'm uninstalling this app immediately.

Every second I use this app I am losing money. I do not have time to wait around while they get their app working. DO NOT USE. Use some other email app like I am going to.

You've been warned!

Griffin Jerky

Wont connect to shopify at all. I used this to create a VIP system where the more you spend you go up in levels and this doesn't update as well as my new customers not migrating into mailchimp.

CMT Brand

This App simply will not connect to Shopify. If you plan on using this app to create automated emails for your store, don't bother. Use something Like Klaviyo which is similar. It would be great if I could actually use the features this app has but I can't because the app just will not connect to my Shopify store. Also, there is no support or nowhere for me to ask questions to Mailchimp. Hope Mailchimp sorts this issue out soon.