Shopify Marketplace Connect

Starts okay for your business. Now completely unusable. It lists your items and then removes them reducing the price to zero. Very recent bugs and massive performance issues.

If you're a early stage business this is a fine start point but if you have a inventory over 200 items and plan to list on other marketplaces, I highly recommend looking for a more polished tool - I'll be moving soon.

For a core Shopify app this is not well supported. Be warned it will only match the first 100 product variants in a family, the rest won't sync. Support doesn't seem willing to upgrade their systems to support the now 2,000 variants you can have. The fact that Shopify promotes that you can sell on Marketplaces but doesn't give you a fully function app feels like misleading advertising to me.

Same problems as Emma Jean's review of August 17, 2026. Over the last year I have had REPEATED problems of pictures not syncing properly with eBay. Marketplace Connect would eventually fix them, but would tell me that the issue was on eBay's end and they are trying to resolve it. Now, in the last 30 days, no new pictures will be uploaded to current listings. Such as we already have a listing, have added additional variants with new SKUs and pictures, but the pictures won't upload. Now, in the last 15 days, I can't even create new listings on ebay. When I contact customer support, it takes about 24 hours to get a response (during the week - no weekend support) and get a repeated response - 'it's eBay's fault'. After 15 days of not being able to create new listings I've had enough. Will start experimenting with other apps.

Marketplace Connect app is a useful solution, but I am disappointed that it does not support major European marketplaces such as Zalando, ASOS, and About You. These are some of the most popular online retailers in Europe, and they all operate successful marketplaces. As a result, the app is missing some of the most important sales channels for European sellers.

I sincerely hope these marketplaces will be added in the near future. Doing so would make Marketplace Connect far more valuable and complete for businesses selling across Europe.

Despite this limitation, I believe the platform has great potential, and I hope this expansion is already on the roadmap.

App is terribly slow, uploading listings in bulk is very cumbersome, and it does not save default preferences.

sta funzionando malissimo , non carica le foto. Inutile

The matching of listings is super complicated and weird. It's free and it works sometimes. Can't recommend it for those who sell a lot through Etsy

Works well generally BUT auto list items on eBay that are in draft or out of stock on my Shopify store. Please fix this issue….

I tried using Marketplace Connect as a cost-saving alternative after previously relying on a custom API. Still, it has not been a solution for my most important need, connecting with the Target+ marketplace. After a year and a half of effort, there has been virtually no progress, and neither the app’s support team nor Target’s support seems to fully understand how to resolve the issues. It has been a genuinely frustrating experience. The app does work well with Walmart, eBay, and Etsy, but if your primary goal is seamless Target integration, this is not the tool for you. Save yourself the time and avoid the disappointment.

eBay works fully as expected.
Etsy is totally broken. Sometimes it doesn’t sync at all, new products can’t be published, and we have to write to support so they publish them manually. Sometimes the description synchronization fails. Variant images are not switchable on the Etsy side.
Category mapping isn't work also and after 6 month no fix!

Etsy is a constant pain. We have exchanged over 80 emails with support. Support does respond and tries to fix things, which is why I give 2 stars and not one.
But offering Etsy as a feature when it hasn’t worked properly for about 6 months or keeps breaking is not fair.