Marsello ‑ BFCM Marketing

Marsello ‑ BFCM Marketing

by Collect

Sell more this Black Friday & Cyber Monday

4.9 of 5 stars(209 reviews)

Drive BFCM holiday sales

Pre-built best-practice emails remove the guesswork out of Black Friday & Cyber Monday marketing. They're scheduled and ready to go.

Make the most of BFCM traffic

Recover lost sales over Black Friday & Cyber Monday with Abandoned Cart Emails and more email marketing automation.

Keep BFCM shoppers coming back

Add a loyalty program to your store to help you win customers for life. Reward orders, referrals, social activity and more.

About Marsello ‑ BFCM Marketing

New: Smart holiday marketing without all the work - Black Friday & Cyber Monday ready

Marsello removes the guesswork out of Holiday Marketing with pre-built email flows that are ready to go. All you need to do is confirm to schedule holiday emails that are optimized to maximize your return, with settings determined by a combination of your store's data and the performance of successful stores over last year's holiday season.

Sell more to existing customers

Increase sales by targeting customers when they’re most likely to spend:

  • Holiday Email Flows: Effortlessly run calendar-specific sales that encourage customers to shop.
  • First-Time Customer Email Flow: Make a great first impression and bring first-time shoppers back a second time.
  • Product Recommendations: Add product recommendations to your email flows. Automatically pull through products the customer is most likely to be interested in based on their order history.

Boost customer loyalty

Keep regulars coming back and incentivize loyalty behavior:

  • Loyalty Program: Encourage customers to keep shopping with you and automatically reward loyalty points for spending, product reviews, sharing on social media and more.
  • VIP Program: Reward your most loyal customers even more with a tiered VIP program.
  • Birthday Email Flow: Delight your customers with a special birthday offer or cheerful message to get them shopping.
  • Best Customer Email Flow: Get the most out of your top customers. Automate emails to encourage them to keep shopping with you.
  • Collect Customer Feedback: Automatically ask for feedback on orders to measure customer satisfaction and continuously improve your customer experience, helping you sell more.

Win back customers

Catch customers before they’re gone:

  • Abandoned Cart Email Flow: Recover abandoned orders with great looking automated emails. Automatically pull through product images from their cart and a button that takes them back to complete their order.
  • Win-Back Email Flow: Bring back customers who haven’t shopped in a while with an automated email flow designed to win them back.
  • Respond to Customer Feedback: Collect private customer feedback and turn unhappy customers around. Respond to feedback with a personal message or loyalty points.

Attract new customers

Grow brand awareness and new sales:

  • Referral Program: Incentivize customers to refer their friends to shop at your store. Reward customers points when their friend makes their first order.

Have confidence your marketing is under control

With Marsello, intelligent marketing is easy. If you need a hand with anything, our friendly support team is always happy to help.

Marsello Success:

  • RKCB are seeing 20% more sales using automated email flows.
  • CreaLunch have doubled their customers' average spend per order

See the app in action

Explore how the app works in an example store.

View example store


Free to Install


  • Unlimited customers

  • Basic Loyalty Program

  • Referral Program

  • Customer Analytics



+$10/mo per 1000 customers. +2% of sales from email flows

  • 14-Day Free Trial

  • Up to 1000 customers

  • All features included

  • Customization

  • Advanced Loyalty Program

  • Automated Email Flows

  • Unlimited sending

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 209 reviews

  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Foxy’s Leotards

I’m loving the high-tech, convenience of this app so far. Just installed it but very excited I did! I like the rewards/loyalty programs! I’m sure it will bring amazing business to our website


I have to admit that the app is good, but last week they had a different pricing with a different plans, now they changed their pricing rules, this means after using this app for a while, they will change their prices again and again and we have no choice of accepting their new price or all our customers rewards points will be deleted. my personal opinion that I can't trust such app until unless they make it clear that the pricing rules are guaranteed for certain period.


One of the best loyalty app available on shopify. We are using this app from last few months and overall we rate them good.