Marsello |Marketing Automation

Marsello |Marketing Automation

by Marsello

Grow sales with email and loyalty marketing automation

4.8 of 5 stars(251 reviews)

Automate Retention Marketing

Segment your eCommerce & POS customers automatically. Send targeted & automated emails for more relevant marketing at every lifecycle stage.

Approve or Customize

Use proven best-practice designs & settings, optimized by Marsello's AI and marketing experts, or customize to suit your brand.

Increase Loyalty & Sales

Keep customers coming back and buying more with smartly targeted retention marketing that gets results.


About Marsello |Marketing Automation

Switching from Mailchimp? Exclusive Shopify offer: 50% Off Marsello Pro for 6 Months - discount applied automatically in App. Offer ends June 30, 2019.

Grow sales with loyalty marketing automation for Shopify eCommerce & POS

Marsello combines data-powered automation & real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands. From email marketing to loyalty & VIP programs, Marsello helps you target the right customer at the right time, with the right message.

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Automated marketing that keeps your brand relevant

Get customers shopping & maximize customer loyalty by automating targeted email flows & loyalty program features across the customer lifecycle. As your customers move from one segment to the next, their experience evolves to become more relevant & personalized. Automate:

  • Bring back new customers with an email
  • Win back at-risk customers with an email series
  • Build loyal relationships on customers’ birthdays with a Happy Birthday email flow
  • Recover abandoned carts with email series
    • Motivate top customers with a loyalty program, VIP offers & emails
    • & more, like referral programs, customer feedback collection

Send One-Off Email Campaigns

Create & send one-off emails, like newsletters, promotions, new stock emails & more. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status & merge tags.

Customization that strengthens your brand

Whether it's an email arriving in customers' inboxes or your loyalty program on your Shopify store, you can customize designs & messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top performing automation flows & settings for your business, while our marketing & data experts check in with you to deliver suggestions for you to approve & optimize your campaigns for better results.

Integrations for smarter marketing

  • POS: As well as Shopify eCommerce & POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.
  • Mailchimp: Marsello is a Mailchimp alternative. But, if you have emails you want to send outside of Marsello, you can automatically sync your customers & their loyalty & segmentation data to your Mailchimp lists for free.

Integrates with

  • Vend,
  • mailchimp

Media gallery

Support

Free

Free

  • Up to 1000 customers

  • Basic Loyalty Program

  • Customer Segmentation

  • 1 POS or eCommerce site

  • Mailchimp Integration

Pro 50% Off, now:

$24/month

+$5/additional block of 1000 customers +$25/additional site. 📌Limited time only (usually starts at $49)

  • 14-Day Free Trial

  • 1000 customers free

  • Free features +

  • Customization

  • Automated Emails

  • Campaigns

  • Advanced Loyalty Program

  • Priority support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 251 reviews

  • 5 of 5 stars
    93% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
    (8)
  • 3 of 5 stars
    1% of ratings are 3 stars
    (3)
  • 2 of 5 stars
    1% of ratings are 2 stars
    (2)
  • 1 of 5 stars
    2% of ratings are 1 stars
    (5)

Most recent reviews

Good Dog People™

All loyalty points were erroneously deposited / duplicated twice on 10 May and to our dismay, we only found out 2 days ago. 38 hours have passed - the problem hasn't been rectified and our questions not addressed yet. We're crossing over the weekend (we're in SGT) and another 48 hours will be lost.

We're going into a full blown crisis mode now and are forced to switch off the program. We have customers rushing to claim the vouchers and many of them have already used the vouchers from 10 May to 22 May. A huge loss is incurred and we're still waiting for the Marsello team to rectify and issue an official response.

The matter has been escalated to Shopify and has expressed their full support towards our demand of compensation from Marsello. But first, the problem needs to be rectified and we're still waiting.

Developer reply

May 24, 2019

Thanks for letting us know about your issue with your review. I understand Matt, one of our founders, has removed all the points from your import and sorted it all out with you. Thanks for working with him.

CraftChameleon

It was quite a jump in cost from our previous loyalty app. To be honest I would not have switched if they hadn't purchased the old app. We are a small business so this app, cost wise is a very heavy lift for us, so it needed to really perform.

So far it has replaced 2 paid apps and I see it replacing at least 1 more in a month or so; at the same time, the Marsello app offers more accessible targeted customer data. After the last app is replaced we will be even on our investment (budget balanced) plus I believe Marsello will allow us to better serve our customers than the 3 combined apps it is replacing.

The implementation had some rough patches but they never gave up until the issues were resolved. I have asked for some improvements to be added in the future and with their work history, I believe at some point I will see them.

The timing for this switch wasn't at an advantageous time for us, the initial investment for us was steep and implementation was a bit rough. With all of that said working with this company may have been one of the best moves I have made for our business. Stay tuned and I will keep you updated.

Apple & Radish

I use this app to set up my loyalty program and as an alternative to Mailchimp for Shopify. I tried other apps but they didn't have the functionality I needed or were too complicated to use. I like how I can use other things like free products and, in my case, planting trees on customer's behalf as rewards instead of just discounts. I am thrilled with Marsello and it just keeps getting better. I really like how more functions are being added all the time and soon it will be my email marketing one-stop-shop. Marsello's customer support is fantastic. Really helpful! I highly recommend this app!