Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.8 (2872 reviews)

Pricing: Free to install
Rating: 4.8 (2,872)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
Loox
Yotpo

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

500 emails/month
500 web push notifications/month
Global SMS ($1 in free credits to try)
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
24/7 live support

STANDARD

$16 / month

Reach up to 500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Global SMS ($1 in free credits to try)
24/7 priority support
Customer Success Manager from $400/month

PRO

$59 / month

Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Standard plan, plus:
Unlimited emails
Bonus SMS credits equal to monthly fee
Advanced reporting
Personalized product recommender
Customer Success Manager from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,872)

Overall rating

4.8

Counts per rating level

89% of ratings are 5 stars
2.6K
4% of ratings are 4 stars
128
1% of ratings are 3 stars
18
1% of ratings are 2 stars
27
5% of ratings are 1 stars
134

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this tool for boosting email marketing through automation and segmentation, noting increased email engagement and sales. Its user-friendly interface, including a drag-and-drop builder and seamless integration with platforms like Shopify and WooCommerce, is praised for ease of use. Merchants appreciate the competitive pricing, scalability, responsive support, and regular feature updates that keep the tool current with marketing trends.

November 18, 2025

Tried every email tool out there... Klaviyo, ActiveCampaign, Attentive, Privy... YOU NAME IT! Nothing comes close to Omnisend. Hands down the best in my opinion.

I'm saving about 30% off the cost of what my Klaviyo bill would be too!

Bulldog Archery Targets

Canada

Over 5 years using the app

Omnisend replied November 19, 2025

Love hearing this, especially from someone who’s tried the full lineup of email tools out there! It means a lot to know Omnisend stands out not just in ease and performance, but in value too. Saving ~30% while getting more of what you need? That’s exactly the kind of win we love helping customers achieve. Thanks for trusting us with your marketing— here’s to making those savings work even harder for your growth! 🚀

November 24, 2025

We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth.

Thanks,
Tom

Tom's Trunks

United Kingdom

Over 3 years using the app

Omnisend replied November 24, 2025

Thank you, Tom. We’re grateful you’ve been with us for three years, and it means a lot to hear Omnisend has become a core part of your marketing stack after moving from Mailchimp. We’re especially glad our Customer Success team has been able to support and optimize your growth along the way.

December 3, 2025

If I could give them no stars I would.

Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network.

Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.".

I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part.

Don't be me, find a better company to use to manage your email list!

Unfortunate Cadaver

United States

Over 1 year using the app

Omnisend replied December 5, 2025

Thank you for taking the time to share your experience. We sincerely apologize for the frustration this situation has caused. We fully understand how important it is to be able to send campaigns without disruption, and we’re truly sorry for the inconvenience and for any misunderstandings that may have occurred during the troubleshooting process.

We never intend to place blame, and we genuinely appreciate the time you spent testing across different devices and browsers. Based on our investigation, we were not able to reproduce the issue on our side, nor did we receive similar reports from other customers, which leads us to believe this may have been an isolated case. That said, we recognize how disruptive this was for you, and we’re sorry it impacted your experience.

Regarding the concerns you raised about billing, our senior support specialist has reached out to you directly to continue the conversation and make sure everything is reviewed thoroughly. While we cannot discuss account-specific outcomes publicly, please rest assured that every case is evaluated carefully and in accordance with our policies.

If you would still like us to continue investigating the root cause of the issue or provide further clarity on what may have happened, our team remains fully available and ready to assist.