Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.7 (2932 reviews)

Pricing: Free to install
Rating: 4.7 (2,932)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
Loox
Yotpo

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

Features

500 emails/month
500 web push notifications/month
Global SMS ($1 in free credits to try)
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
24/7 live support

STANDARD

$16 / month

Reach up to 500 contacts. Upgrade as you grow.

Features

EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Global SMS ($1 in free credits to try)
24/7 priority support
Account expert from $400/month

PRO

$59 / month

Reach up to 2500 contacts. Upgrade as you grow.

Features

EVERYTHING in Standard plan, plus:
Unlimited emails
Bonus SMS credits equal to monthly fee
Advanced reporting
Personalized product recommender
Account expert from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,932)

Overall rating

4.7

Counts per rating level

89% of ratings are 5 stars
2.6K
4% of ratings are 4 stars
125
1% of ratings are 3 stars
17
1% of ratings are 2 stars
25
5% of ratings are 1 stars
143

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its effective email marketing and SMS tools, praising its intuitive automations for tasks like welcome emails and cart recovery. They appreciate the seamless Shopify integration, user-friendly drag-and-drop email builder, and affordability. The customer support is also highlighted as responsive and helpful, available 24/7 to assist with various needs.

Edited February 9, 2026

Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI

Bucketheads

United States

About 6 years using the app

Omnisend replied February 6, 2026

Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.

We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.

After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.

February 21, 2026

The best platform EVER! I have been using Omnisend for a number fo years now and I have always been so impressed with the platform. When I have experienced a little issue (which has been probably once in this time I have been using the platform) they have been incredibly helpful in getting it resolved for me. Thank you Omnisend, I can't tell you how much time you save me in building emails (because its so easy) and how much you have helped grow my business. Thank you!

Make Believe Co.

South Africa

Over 4 years using the app

Omnisend replied February 23, 2026

This really means a lot, thank you! Knowing we've been a reliable part of your business for years and helped you save time while growing is exactly what we're here for. Thanks for trusting us year after year.

February 25, 2026

Their fast and knowledgeable customer service has made integrating their marketing a lot easier than other options. It's also great to have a free option to start with while growing a business that can later sustain the paid tiers it will need.

The Tiny Smithery

United States

Almost 2 years using the app

Omnisend replied February 26, 2026

We're really glad our team could make the integration smoother for you! It's exactly why we built a free tier that grows with you, so you can focus on building your business now and scale when you're ready. Thanks for trusting us with your marketing.