Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.7 (5977 reviews)

Pricing: Free to install
Rating: 4.7 (5,977)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Collect and display product reviews, build trust & make sales using social proof

Highlights: Popular with businesses in United States; Works with the latest themes

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
LoyaltyLion
Loox

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

500 emails/mo & up to 60 global SMS
Professional Email Templates
Popups & Signup Forms
Pre-built Workflows & Automations
24/7 Live Support

STANDARD

$16 / month

Reach up to 500 contacts (unlimited list size). Upgrade as you grow.

Includes EVERYTHING in Free
6,000 emails/mo & up to 60 Global SMS
1,000 published reviews
Customer Success Manager from $400/month

PRO

$59 / month

Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Standard
Unlimited Emails + Free Global SMS
Unlimited published reviews
Customer Success Manager from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (5,977)

Overall rating

4.7

Counts per rating level

90% of ratings are 5 stars
5.4K
5% of ratings are 4 stars
293
1% of ratings are 3 stars
48
1% of ratings are 2 stars
43
4% of ratings are 1 stars
215

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this app for its cost-effectiveness and comprehensive free plan, ideal for startups. It features a user-friendly interface with customizable email flows, review app integrations, and SMS marketing tools that enhance marketing efforts. The seamless Shopify integration and reliable performance simplify campaign management. Customer support is also highlighted for its responsiveness and effectiveness in providing personalized assistance and resolving issues quickly.

February 14, 2025

I've used them all. Omnisend is the winner...

So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with.

Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded.

Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time.

Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends...

And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow.

We have always worked it out, together!

So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind.

I cannot recommend them enough!

Andy okay

Sweden

Over 4 years using the app

Omnisend replied February 18, 2025

Now this is a review that deserves a standing ovation! 👏 We’re beyond thrilled to hear that, after trying them all, Omnisend has earned the top spot on your list. Pricing and tech are important (and we’re glad those hit the mark too!), but what truly makes us smile is knowing that our support team has been there for you every step of the way.
And trust us, we have no plans to drop the ball — we’re in this for the long haul! Thanks for such a thoughtful and amazing review. It means the world to us!

January 27, 2025

EXCELLENT Support via chat app, Eduarda helped me solve a huge problem with ease. I use this app for all of my customer interaction emails. Easy to use and custom templates can be saved to help maintain your brand image.

Veil and Virtue

United Kingdom

Over 3 years using the app

Omnisend replied January 29, 2025

Now that’s what we call a win! 🎉 Huge props to Eduarda for turning a huge problem into an easy fix — she’ll be thrilled to hear this. And we love that you’re making the most of those custom templates (because let’s be honest, who doesn’t love a good time-saver?). If you ever need more help or just want to chat, you know where to find us!

February 13, 2025

At first I wasnt sure to be honest. My response rates were low and I was curious if it was Omnisend or something else. After going through all their materials, I realized I was not set up properly, my email and URL's were not properly verified and so much more.

I really like Omnisend as it fully integrates into my store. I can easily set up the work flows I want for reminders, cart abandonment, and much more. I do not really use their email templates as I prefer a simpler style, but they have a ton of templates and I have found everything is easily editable.

I tested a couple other solutions and while really this is proably accurately a 4.7 app (as the collective reviews shows, I only have 4 or 5 star choices. As such I am going with the higher number. I definitely recommend to try it and not give up on it.

Dicks Mixes

United States

9 months using the app

Omnisend replied February 18, 2025

A 4.7-star app? We’ll take it! (And we’ll work on earning that last 0.3 😉). Jokes aside, we’re thrilled Omnisend is making a real impact for you. Thanks for sticking with it and for the awesome recommendation!