Bold Subscriptions

Bold Subscriptions


Subscription Box, Recurring Orders & Payments for Shopify

4.7 of 5 stars(1236 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow. It just works!

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. It's limitless subscriptions and when you're ready to scale, so are we.

Subscriptions Customers Love!

Give subscribers the flexibility and control they'll love and deserve. Edit, swap, skip, add-to, update... It's their subscription!

About Bold Subscriptions

Trusted by over 100,000+ merchants and an official Shopify PLUS solution.

  • The Premium Shopify subscription box app for selling PHYSICAL products, and the ONLY app to allow subscriptions on individual products, a mixed cart (one-time and recurring) or an entire cart!
  • More features than any other Subscription app! Lock down your frequency rules or give customers full control of how often orders ship, when they end, if they're a gift, etc...
  • Customers can manage, edit, skip, update and add-to existing orders! The MOST ROBUST customer portal of any subscription app!

The Bold Subscriptions app is the easiest way to add a beautiful, powerful subscription program to your Shopify store.


Your customers will love the control and flexibility they have over their subscriptions. They can edit, add-to, update, change billing info, address, swap products, skip shipments and so much more! Their subscription will automatically recharge at whichever interval you choose, providing a steady source of recurring payment revenue.


  • Sell subscriptions on single products OR entire cart
  • Customers can manage everything about their subscription in their admin
  • Offer Subscribe only, or one-time & subscription options on products
  • Inventory Forecasting - See how much inventory you need to fill orders in upcoming weeks/months
  • Global subscription price & product update options
  • Customers can add products to existing subscriptions
  • Full design and language control
  • Robust Analytics & Reports
  • Powerful exports. Need to email everyone with a subscription to a specific product, or who tried to cancel their order? No problem!
  • Email notifications when you have low inventory for upcoming subscriptions
  • Set fixed shipping date every month, or flexible based off when customer orders
  • Recurring billing compatible with all major payment gateways


Embed a button or use a link to sell your subscriptions anywhere! Another site, email, social media, blogs etc.


Offer a unique discount on the first shipment and then switch to regular for the 2nd onward. Or automatically discount after X amount of shipments to encourage retention.


Automatically switch products on the 2nd shipment. Great for sample sizes, or for the kit and then switch the consumables.


Let customers build their box (great for meal plans) and then edit each month before a cut-off date.


Create thousands of randomized or sequential coupon codes for special promotions, emails etc.


When customers try to cancel their subscription, give them a drop-down of options why, and then offers to keep them. Swaps, discounts, shipment skips etc

Integrates with

  • Mailchimp,
  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Addressey,
  • Bold Cashier

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Customer Subscription Boxes

  • Customer Portal API

  • Statistics API

  • Priority Support



+ processing fee on subscriptions

  • All Advanced plan features, plus:

  • Product Shuffle

  • Upsell by Email

  • Dedicated Account Manager

  • Reduced Processing Fees

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.7 of 5 stars
Based on 1236 reviews

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews


I've used many different apps to help us run the subscription product and I think Bold is the best of the best. any apps have its own perks and plus and minus but the most important part of being in this industry is the word "SUPPORT".

they have the best SUPPORT system and they will always find a way to help because they do care about you and your business.

I think i have contacted them for 2 reasons, removing / uninstalling the code from my theme and asking them to help me with specific customization.

pay close attention on this, even when they know that i am leaving their service and will not use their app anymore, they STILL HELP YOU.

I am quite lucky to chat with one of their support team - her name is Regina and she's the representative of the word "BEST SUPPORT".

never say no to you, always find a way to help you as fast as she can.

thank you so much for being such a great support! love your app, love your team and don't be like "RE_H_RG_D" . u can guess who LOL

Audra Style Art

Just downloaded the app and we are loving it so far! Very easy to set up and any questions we have are answered in real-time through the Help chat feature. Regina at the help desk is awesome! Highly recommend this app to add a new consistent revenue stream to our online business.

Developer reply

August 20, 2019

Hi there! Thank you so much for the review. We're so happy to hear that you're loving the app! It can certainly be daunting to set up something that's brand new, so we're really happy to hear that Regina was able to get everything answered for you through live chat. It's an awesome way to get quick answers to general questions!

Really love the unique style and bright colours of your earrings, by the way! What an awesome way to integrate subscriptions into your business.

Pulsar Vaporizers

We are still setting up this app, ran into some update issues with our theme. Sarah (Rajni) was ON POINT! took my chat, required a screen shot, and had my fix in place in under 10 min. Thanks so much.

Developer reply

August 19, 2019

Hello there. We're sorry to hear you ran into some issues with the theme! We're glad to hear that our support specialists were able to get everything running smoothly for you, though!

Don't hesitate to reach out again if you need anything else - we'd love to help again. :-)