Bold Subscriptions

Bold Subscriptions


#1 Ranked Subscription Box, Recurring Orders & Payments App

4.7 of 5 stars(1783 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow.

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. Limitless subscription potential that scales with your business.

Keep Customers Subscribed

Reduce churn by giving subscribers flexibility and control they'll love, including the power to edit, pause, skip, and manage orders.

About Bold Subscriptions

Bold Subscriptions is an official Shopify Plus solution for merchants selling recurring orders & subscription boxes

Bold Subscriptions is the easiest way to create any subscription offering imaginable and grow dependable recurring revenue. With industry-leading support (check out our reviews!) it’s trusted by over 14,000 stores, including some of the biggest subscriptions on Shopify Plus.

Offer customers build-a-box, monthly clubs, memberships, and more, or create your own unique subscription that recharges at whatever interval you choose.

Start building long-term relationships that generate long-term revenue — launch a subscription experience that’s perfect for your customers.

Use out-of-the-box functionality to create a custom, low-churn experience for subscribers

  • Give customers control and flexibility by allowing them to pause, skip, edit, or manage their upcoming orders, including swapping or adding products and changing the frequency.
  • Reduce unsubscribes with custom cancellation flows that offer incentives or alternatives when people go to cancel.
  • Let customers check out with one-time and subscription products in their cart, or subscribe to their entire cart.

Design a unique subscription service tailored to your business

  • Create convertible subscriptions that kick off with an introductory offer then automatically convert to a standard plan.
  • Use dynamic discounting, like a percentage off every fourth order.
  • Offer prepaid and gift subscriptions to generate guaranteed revenue.
  • Add 'Buy' buttons anywhere online, like social media or blogs, taking customers directly to your checkout.
  • Set up subscriptions for products, collections, or even your entire store with a single click.

Set up and manage your subscription with ease

  • Intuitive out-of-the-box functionality lets you set up and test your first subscription in under 24 hours.
  • Forecast revenue and inventory with automated projections, including email notifications when you have low inventory for upcoming orders.
  • Get full control over language and styling from product pages to checkout.
  • Access robust analytics and powerful exports, including the ability to email all customers subscribed to a specific product.
  • Use flexible shipping dates that are fixed or based on order dates.
  • Connect with major payment gateways for recurring billing and payment collection.
  • Create thousands of randomized or sequential coupon codes for subscriber promotions.

Enhance your subscription by integrating with Bold’s ecosystem of apps and partner integrations

  • Integrate with Zapiet Store Pickup & Delivery.
  • Use Zapier for webhooks.
  • Access full API and webhooks documentation on our developer portal.

Need more flexibility? Contact us to learn about Bold Subscriptions Pro

Integrates with

  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Loqate,
  • Bold Multi-Currency

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Subscription Boxes

  • Full APIs and Webhooks

  • Priority Support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews

Porch Pals Presents

In April 2019, our team launched a subscription box for a client that would give subscribers a physical box each month as well as a bundle of digital content with access to a private Facebook group. Because the box's content was the same for everyone, we focused on delivering digital content via Kajabi and ended up using Zapier to duct tape a solution together. At the time, our client didn't have a Shopify store and Cratejoy didn't feel like the right fit. 18-months wiser, we launched another subscription box for another client using Shopify and Bold Subscriptions. It's been a game-changer. The system has improved our subscriber experience to the point where the new service only requires one person to handle customer service, and we're already serving 2K+ subscribers within our first 90 days. With me trying to move past the issues related to a complex yet custom solution, I've also contacted their support team a lot. The live chat support has been amazing. Seriously, I've interacted with at least seven different team members, and each time has been amazing. I'm writing a review today because my experience today was too great not to share. I worked with Priyanka via live chat for THREE HOURS, which immediately puts her in the customer service hall of fame. Here's the deal: We're moving our bigger subscription box service generating seven-figures to BOLD and launching it next week. However, I have a baby due any day so I'm under the gun. She helped me address every issue and answer every question presented by accounting, product managers, the client's team, etc. She doubled check my work so the launch is successful. She tracked down info from the migration team on my behalf. She even waited for me while I put my four-year-old down for a nap. Seriously, I could've cried because I was so grateful. Because of Priyanka and the Bold Subscriptions app, we're not only switching a bigger subscription box to Bold, we're launching another subscription box in December for another client and building it on Bold as well. That will be three stores with subscription boxes in six months, and we couldn't be happier. Collectively, our subscription boxes will be close to $4M in revenue with over 8K subscribers, and I couldn't be more confident thanks to a great app and, equally important, amazing people like Priyanka.

DiversaTea Reads

This app is so perfect! Our web developers added another app to manage our subscriptions and while it was pretty simple to use, it was visually awful and lacked a lot of the features we wanted. I am a HUGE fan of Bold and have had five of their apps on my other store since 2015. I reached out and had a couple of live video chats with Peter. He literally held my hand and walked me through setting up the box. Then when it was time to migrate the original customers over from the other app, Alysha and Ashley were beyond amazing. Unfortunately, I have had to do everything myself because paying the developers gave me results I was not happy with. I used their live chat feature for a lot of little questions (how to manage customers accounts on the back end, how to offer discount codes, etc). Daniel was BEYOND patient with me and answered every question with detail for me to understand. I honestly don't know what I would have done without the four of them. The app is worth every penny. The customer service they gave me was truly going above and beyond. And the cool thing is that they each independently helped me. I don't know how to thank them enough.


Amazing customer service, especially for us with limited coding knowledge. Extremely quick responses, great communication and instant problem solving.