SRA ‑ Google Analytics 4 (GA4)

Works right out of the box in just a few clicks. We like it as it passes an incredible amount of data and fills some of the holes in our previous integration. The Server to Server (S2S) setup means we have a more accurate solution than possible via pixels or Google tag manager. The added Klaviyo tracking was a boon and allowed us to reduce our code weight further which equals faster page speeds.