Lucky Orange Heatmaps & Replay

Pros:
- Exceptional customer service
- Most robust user behavior plug-in I have found for Shopify
- Includes Funnels for more in-depth tracking
- Safe with our data and customer data

Cons:
- Can only include one event at each step in a funnel. I would love to have multiple events at one step of a funnel with an OR statement so that you can build a funnel based on several possible selections
- Doesn't include a way to view common customer paths, one of the most useful features we had in Google Analytics

Other note: It turns out there are limitations on what data Shopify will share within checkout to any third-party plugin. If you want to create a funnel based on elements within the checkout process, no app has access to do so. Not a con for Lucky Orange, more a con for Shopify.