Klaviyo: Email Marketing & SMS

We migrated from Mailchimp to Klaviyo a month before our BFCM promos. It was very easy to figure things out and utilize all of the help documents from Klaviyo to optimize things in record time. I made it a priority and we were able to migrate much quicker than anticipated. Learning about list cleaning and list warming was all new to me, I had been on Mailchimp for so long that I didn't have visibility to any of that. I cut my list in half simply by scrubbing anybody who had bounced more than 6 times or had not opened or clicked anything for over 2 years. The result was that I actually cut our costs by moving to Klaviyo and ended up with a more effective email list at the end of the day.