Reviews (4,549)
why does this app not register individual item purchase events or item revenue in GA4? this is basic information. please fix. its been broken for years.
GA4 > Monitization > Ecommerce purchases
Only item view and add to cart events get passed along; not item purchases or revenue.
HI - I think you may have submitted this under a different store name, since I couldn't find a support ticket under this store ID in our system and I didn't see any purchase history in our system for Zuti Test Store, due to its creation date. If you haven't submitted a ticket yet or have additional questions, feel free to file a support ticket at https://support.google.com/merchants/contact/shopify_3p_support_app or via Contact Support within the App
We can only receive data for merchants that accept the consent banner during their checkout. If customers do not consent, we are unable to share the data with Google Analytics, since the Google & YouTube App integrates with Shopify's customer privacy API. This could explain why not all purchases make it to Google. This stems from the customer's consent choices and not an inherent bug with the App's integration. It may be useful to utilize a Shopify-integrated consent management solution to help address this scenario.