Langwill:AI Language Translate
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Reviews (613)
Dangerous for brand image – Zero context awareness
I installed this app expecting smart, context-aware AI translations, but the results were disastrous and unprofessional. I run a jewelry store, and the translations were completely literal, missing the context entirely:
Embarrassing Menu Errors: It translated jewelry "Cuffs" to "Esposas" (Handcuffs/Wives), "Outlet" to "Salida" (Physical Exit Door), and items to "Juguetes" (Children's Toys).
Grammar & Tone Issues: The text constantly switches between formal ("usted") and informal ("tú") within the same paragraph. It also fails basic gender agreement rules (using masculine adjectives for feminine nouns like "joyas").
If I have to manually rewrite every single line to avoid scaring off customers with broken Spanish, there is no point in paying for this app. The free native Shopify tools do a better job than this. Not recommended for professional stores.
Hello Ana,
Thank you for taking the time to share your detailed feedback. We sincerely apologize for the experience you had and fully understand how critical accurate, context-aware translations are for a professional jewelry store.
After reviewing your case, we identified that the translations were generated using a basic translation engine, which can result in literal wording, tone inconsistencies, and grammar issues when industry-specific context is required. We also confirmed that glossary rules only apply to new translations and require a full retranslation to take effect.
We take your feedback seriously and are actively improving how we communicate glossary usage, tone consistency, and translation context to prevent similar issues in the future. Our team has since reset your translation quota and provided additional credits so you can retranslate your store with improved accuracy.
We truly appreciate you bringing this to our attention. Feedback like yours helps us improve our product and better serve professional merchants. If you decide to revisit the app, our support team is always here to assist and ensure a smoother experience.
Best Regards,
Nona| Langwill Customer Support Team